• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

2

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?

1

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

2

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
FinanceReal Estate

U.S. homes aren’t just more expensive. They’re also getting smaller

By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
August 28, 2024, 1:12 PM ET
Living small.
Living small.Getty Images
Add Fortune on Google for similar content.

Maybe you’ve heard of shrinkflation or lived it while opening a bag of chips. Well, it’s coming for your house, as Fortune has previously reported. Homes are shrinking in size and soaring in price. The median American home is 128 square feet smaller and $125,000 more expensive than it was five years ago, according to a recent analysis from service journalism group USA Today Homefront.  

Recommended Video

Its research team used Realtor.com data to examine changes in listing prices and square footage across 150 of the most populous metropolitan areas. Among those areas, only 18 have seen home sizes expand during the past five years. But without fail, each one saw prices rise. Basically, the median home is more than 6% smaller now, while the median price is 39% more expensive overall—and 52% more expensive per square foot. 

“Metros with shrinking square footage continue to get more expensive per square foot,” the analysis said. “Essentially, building smaller houses isn’t stopping the growth in price per square foot, leaving buyers with a smaller house and an inflated mortgage.” 

However, “the phenomenon’s prevalence varies across metro areas,” the analysis states—like everything in the housing world. Homes in Colorado Springs shrunk the most, by 21% since 2019, while listing prices rose 25%. Not to mention, seven of the 10 metros where homes contracted are in the South, four in North Carolina alone. On the other hand, in the Davenport metropolitan area, also known as Quad Cities, home sizes increased around 11%, and home prices leapt 58%. And in terms of price per square foot, it rose the most in the Naples metropolitan area, by almost 88%, potentially another sign of the bubble in Florida.

So here’s what we know: Ultralow mortgage rates coupled with the ability to work from wherever, plus a need for space, fueled a housing boom throughout the pandemic. Home prices skyrocketed, and when it was over, because the Federal Reserve raised interest rates to lower hot inflation, mortgage rates soared. We were left with high home prices and high mortgage rates. Both have improved slightly: Mortgage rates are lower and home price inflation is slowing. Still, affordability is shot. And let’s not forget the cost of land and the cost to build have gone up too. 

About a year ago, Fortune reported that builders had no choice but to build smaller homes—it was their answer to deteriorated affordability. “Builders have become increasingly aware of how bad affordability challenges are today, and that they need to do something to continue to be successful,” Ali Wolf of home construction data firm Zonda explained at the time. “And in this case, they’re trying to lower the overall home size to help lower the overall home price.”

Even before that, John Burns Research and Consulting’s Matt Saunders told Fortune: “There’s really this active response by the builders to address these affordability concerns head-on, and one of the main kind of levers that they’re pulling is reducing home square footage.”

Still, both suggested homes weren’t actually becoming miniature versions of themselves. Instead, builders were looking for dead space to cut or making trade-offs within the homes. Let’s say they built more outdoor space rather than extra bedrooms. Even so, with smaller home sizes, prices have still gone up, but not as much as they would have if builders did nothing at all. Either way, it doesn’t seem likely to change anytime soon.

About the Author
By Alena BotrosFormer staff writer
LinkedIn iconTwitter icon

Alena Botros is a former reporter at Fortune, where she primarily covered real estate.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Shotwell stands and smiles widely
InvestingSpace X
Here’s how SpaceX’s debut stacks up against other major IPOs
By Jacqueline MunisJune 15, 2026
19 minutes ago
Iran emerges from war with its economy in free fall and inflation on some food items above 400%. If the regime doesn’t fix it, ‘there will be trouble’
EconomyIran
Iran emerges from war with its economy in free fall and inflation on some food items above 400%. If the regime doesn’t fix it, ‘there will be trouble’
By Jason MaJune 15, 2026
3 hours ago
The First National Bank of America logo on a green layered background.
Personal FinanceCertificates of Deposit (CDs)
First National Bank of America CD rates 2026: High APYs and terms up to 10 years
By Joseph HostetlerJune 15, 2026
4 hours ago
wh
Middle EastWhite House
The U.S. says Iran will give up its uranium. Iran says it won’t. They’re due to sign a deal on Friday
By Munir Ahmed, Will Weissert, Sam Mednick and The Associated PressJune 15, 2026
5 hours ago
Top CD rates from major banks June 15, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on June 15, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerJune 15, 2026
5 hours ago
Current price of Ethereum for June 15, 2026
Personal FinanceEthereum
Current price of Ethereum for June 15, 2026
By Joseph HostetlerJune 15, 2026
5 hours ago

Most Popular

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
Personal Finance
Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
By John W. Diamond and The ConversationJune 12, 2026
3 days ago
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
Success
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
By Preston ForeJune 13, 2026
2 days ago
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
Economy
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
By Nick LichtenbergJune 14, 2026
1 day ago
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
Energy
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
By Jason MaJune 14, 2026
1 day ago
SpaceX surge further boosts Saudi billionaire prince’s fortune
Investing
SpaceX surge further boosts Saudi billionaire prince’s fortune
By Adveith Nair and BloombergJune 14, 2026
1 day ago
AI job disruption is here. The problem may be compounded because nearly 75% of people don't apply for unemployment benefits
AI
AI job disruption is here. The problem may be compounded because nearly 75% of people don't apply for unemployment benefits
By Jacqueline MunisJune 14, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.