• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Retailconsumer sentiment

Kamala Harris’ presidential prospects lift consumer sentiment

By
Paul Wiseman
Paul Wiseman
and
The Associated Press
Down Arrow Button Icon
August 16, 2024, 10:51 AM ET
Kamala Harris smiling at a podium
Democratic presidential candidate, U.S. Vice President Kamala Harris speaks during a campaign rally with Democratic vice presidential candidate Minnesota Gov. Tim Walz at the Liacouras Center at Temple University on August 6, 2024 in Philadelphia, Pennsylvania.Andrew Harnik—Getty Images

WASHINGTON (AP) — A surge in optimism by Democrats over the prospects of Vice President Kamala Harris lifted U.S. consumer sentiment slightly this month.

Recommended Video

The University of Michigan’s consumer sentiment index edged up to 67.8 after coming in at 66.4 in July. Americans’ expectations for the future rose, while their assessment of current economic conditions sank slightly.

The spirits of Democrats and political independents rose. Republicans’ sentiment fell. The survey found that 41% of consumers considered Harris the better candidate for the economy, versus the 38% who chose Republican nominee Donald Trump. Before President Joe Biden dropped out of the presidential race and gave way to Harris, Trump held an advantage on the issue.

The Michigan index has rebounded after bottoming out at 50 in June 2022 when inflation hit a four-decade high. But it remains well below healthy levels. Before COVID-19 hit the economy in early 2020 — causing a recession followed by an unexpectedly strong recovery that unleashed inflation — the Michigan index regularly registered in the 90s and occasionally crossed 100.

“Consumers are still pretty glum overall by historical standards, but sentiment is on an improving trend,” said Carl Weinberg, chief economist at High Frequency Economics.

Economists watch measures of Americans’ spirits to gauge whether they’re in the mood to shop, important because their spending accounts for about 70% of U.S. economic activity.

Since inflation struck more than three years ago, Americans have been feeling grumpy. As the November presidential election approaches, many blamed President Biden for higher prices.

Despite their sour mood, American consumers have kept spending anyway. Largely because of that, the economy grew at a healthy 2.8% annual pace from April through June. Their spending has continued into the current quarter: The Commerce Department reported Thursday that retail sales climbed 1% from June to July, biggest jump since January 2023 on strong sales at electronics shops, supermarkets and auto dealerships.

The Federal Reserve responded to inflation’s resurgence by raising its benchmark interest rate 11 times in 2022 and 2023, lifting it to a 23-year high. Inflation has cooled markedly since peaking at 9.1% in June 2022. By last month, it was down to 2.9%, edging closer to the Fed’s 2% target.

The central bank is now widely expected to begin cutting rates at its next meeting in September.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Paul Wiseman
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Retail

RetailLuxury
How a real estate scion’s risky dealmaking pushed Saks Global to the brink
By Phil WahbaJanuary 6, 2026
13 hours ago
A McRib sandwich next to a red and white cardboard container reading "McRib" with the McDonald's arch on it.
LawFood and drink
What is the McRib really made of? A federal class action lawsuit alleges McDonald’s is misleading customers
By Sasha RogelbergJanuary 6, 2026
14 hours ago
RetailFood and drink
Pizza plummeted on the list of Americans’ favorite take-out options as they opt for more nutrient-dense slop bowls from Uber Eats
By Molly Liebergall and Morning BrewJanuary 6, 2026
17 hours ago
trump
EconomyEconomics
Trump’s trade tariff revenue is already in decline, and Wall Street is pretty happy about it
By Jim EdwardsJanuary 6, 2026
21 hours ago
Politicsnicolas maduro
The U.S. military emerged as a big winner after Maduro’s capture. The other sensation is this Nike outfit
By Jason MaJanuary 4, 2026
3 days ago
sprinkles
RetailBankruptcy
‘This isn’t how I thought the story would go’: Sprinkles Cupcakes founder mourns company shutdown after starting in her kitchen
By The Associated PressJanuary 3, 2026
4 days ago

Most Popular

placeholder alt text
Personal Finance
Janet Yellen warns the $38 trillion national debt is testing a red line economists have feared for decades
By Eva RoytburgJanuary 5, 2026
2 days ago
placeholder alt text
Success
Blackstone exec says elite Ivy League degrees aren’t good enough—new analysts need to 'work harder' and be nice 
By Ashley LutzJanuary 5, 2026
2 days ago
placeholder alt text
AI
Experienced software developers assumed AI would save them a chunk of time. But in one experiment, their tasks took 20% longer
By Sasha RogelbergJanuary 5, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, January 5, 2026
By Joseph HostetlerJanuary 5, 2026
2 days ago
placeholder alt text
Economy
Mark Cuban on the $38 trillion national debt and the absurdity of U.S. healthcare: we wouldn't pay for potato chips like this
By Nick LichtenbergJanuary 6, 2026
15 hours ago
placeholder alt text
Future of Work
Bank of America CEO says he hired 2,000 recent Gen Z grads from 200,000 applications, and many are scared about the future
By Ashley LutzJanuary 3, 2026
4 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.