• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceStarbucks

Starbucks’ ousted CEO oversaw a $32 billion drop in market value—but he’ll still leave with millions

By
Amanda Gerut
Amanda Gerut
and
Greg McKenna
Greg McKenna
Down Arrow Button Icon
By
Amanda Gerut
Amanda Gerut
and
Greg McKenna
Greg McKenna
Down Arrow Button Icon
August 14, 2024, 9:51 AM ET
Laxman Narasimhan, dressed in a light shirt and suit, sits with his hands on his knee and looks out toward the crowd, smiling, at a conference.
Laxman Narasimhan is out as Starbucks CEO.JP Yim—Getty Images for The Asian American Foundation

Former Starbucks CEO Laxman Narasimhan’s favorite drink is an espresso macchiato with hot skim milk on the side. Even though he no longer works at the company after getting deposed in favor of Chipotle chairman and CEO Brian Niccol, Narasimhan won’t have any trouble paying for his coffee fix thanks to what should be a generous exit deal.

According to Starbucks’ executive severance plan, Narasimhan stands to get 1.5 to 2 times his $1.3 million salary and target cash bonus as he exits the company. That adds up to about $10.6 million in salary and bonuses, plus $37,620 in Cobra premiums, Ben Silverman, vice president and head of research at insider stock sales platform Verity, told Fortune. Narasimhan joined Starbucks in March 2023 after founder Howard Schultz stepped down as interim CEO for the third time. In 2023, Narasimhan’s total pay package was valued at $14.6 million. 

Based on the company’s disclosures, the $10.6 million is what Narasimhan is entitled to take with him when he leaves Starbucks. However, outgoing CEOs and corporate boards often negotiate new terms in separation agreements to keep the transition frictionless and to nip potential legal or reputation risks in the bud. Silverman said it’s possible that all the prior agreements Narasimhan had with Starbucks concerning his exit could be superseded by a termination agreement with different terms.

Therefore, Narasimhan could potentially negotiate to collect some or all of an outstanding equity award that could reach as high as $21 million, based on Tuesday’s stock price close of $95.90. Starbucks hasn’t yet disclosed how much stock the outgoing CEO will collect for for 2023, but he could get as many as 215,000 performance-based restricted stock units, Starbuck’s form of equity compensation. 

Narasimhan also has remaining unvested equity worth millions, but he is ineligible to collect it based on the standing executive severance agreement. As of Tuesday, he held 109,321 unvested restricted stock units, meaning that equity hadn’t translated into real value in his brokerage account yet. At Tuesday’s stock price, that unvested equity would be worth another $10 million. 

 Starbucks did not immediately respond to a request for comment. 

“It’s currently unclear whether there was a termination agreement between Narasimhan and Starbucks that supersedes what’s spelled out in his employment agreement and the company’s basic severance package for executives, including the CEO,” said Silverman. “If there was no new agreement, Narasimhan forfeits any unvested equity awards and is walking away with about $10.6 million in cash in the form of salary, bonus, and benefits severance.”

According to his September 2022 offer letter, Narasimhan was hired at a $1.3 million base salary, a cash bonus of between 200% to 400% of his base pay and annual equity awards with a target grant value of $13.6 million. He also got a $1.6 million sign-on bonus and a $9 million replacement grant to cover the amount of equity he walked away from when he left the CEO role at British-Dutch consumer goods company Reckitt Benckiser in 2022. 

Even if he walks away without negotiating a sweetener on top of his $10.6 million, that payout would be generous given that, in the 17 months Narasimhan led Starbucks, the company has performed miserably. During this time, Starbucks’ share price declined 23.9% following consecutive quarterly drops in comparable-store sales, including a notable 18% drop in China. This has led to a dismal $32 billion drop in market cap.

Experts say Narasimhan forced out

Still, Narasimhan got warm wishes from board chair Mellody Hobson on the way out, and she thanked him for his dedication and “laser focus.” Yet he was very likely pressured heavily to leave, according to a report from executive exit analytics firm Exechange. The firm ranks the likelihood that a CEO was pressured to exit, given that CEOs are almost never fired publicly. On a scale of 0 to 10, Narasimhan’s departure is a nine, according to founder Daniel Schauber. 

Schauber’s report noted that former CEO Howard Schultz had written an open letter criticizing Starbucks and that activist investor Elliott Management acquired a sizable stake a few weeks ago.  

Initially, reports indicated that negotiations between Elliott and Starbucks directors would allow Narasimhan to keep his job. Shortly after Niccol’s hire was announced, Elliott issued a statement acknowledging the discussions. 

“Elliott has become one of the largest investors in Starbucks because of our confidence in the long-term value-creation opportunity we see at one of the world’s most important brands,” managing partner Jesse Cohn and partner Marc Steinberg said in the statement. 

“We view today’s announcement as a transformational step forward for the Company,” they added. “We welcome the appointment of Brian Niccol, and we look forward to continuing our engagement with the Board as it works toward the realization of Starbucks’ full potential.” 

Narasimhan is also eligible for an outplacement package or $25,000 in outplacement services. He’ll also have to sign a release and comply with restrictive covenants like non-compete clauses. 

Starbucks’ chief financial officer Rachel Ruggeri, a 24-year vet at the company, will serve as interim CEO until Niccol reports to work on Sept. 9, 2024.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
Amanda Gerut
By Amanda GerutNews Editor, West Coast

Amanda Gerut is the west coast editor at Fortune, overseeing publicly traded businesses, executive compensation, Securities and Exchange Commission regulations, and investigations.

See full bioRight Arrow Button Icon
By Greg McKennaNews Fellow
LinkedIn icon

Greg McKenna is a news fellow at Fortune.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Personal FinanceLoans
Best personal loans for excellent credit 2026: Low APRs and strong borrowing power
By Joseph HostetlerJanuary 15, 2026
11 hours ago
newsom
Personal FinanceTaxes
Gavin Newsom literally started his career with funding from a billionaire, but he was also raised by a single mother with 3 jobs
By Nick LichtenbergJanuary 15, 2026
12 hours ago
newsom
Personal FinanceTaxes
Gavin Newsom’s anti-Zohran moment: the California billionaire tax that splits the Democratic Party down the middle
By Nick LichtenbergJanuary 15, 2026
12 hours ago
Big TechTech
Oracle struggles to attract workers to Nashville ‘world HQ’—even with a 2-million-square-foot office and Larry Ellison’s favorite restaurant
By Marco Quiroz-GutierrezJanuary 15, 2026
13 hours ago
The JPMorgan Chase and Co. global headquarters building, center, at 270 Park Avenue in New York, US, on Saturday, Oct. 4, 2025.
Real EstateLuxury
‘They’re going to have to think and act a lot more like hotels’: The new rules of office space now that the ‘genie is out of the bottle on hybrid’
By Jake AngeloJanuary 15, 2026
13 hours ago
Personal FinanceLoans
How to avoid a personal loan origination fee 
By Joseph HostetlerJanuary 15, 2026
14 hours ago

Most Popular

placeholder alt text
Personal Finance
Peter Thiel makes his biggest donation in years to help defeat California’s billionaire wealth tax
By Nick LichtenbergJanuary 14, 2026
2 days ago
placeholder alt text
Europe
Americans have been quietly plundering Greenland for over 100 years, since a Navy officer chipped fragments off the Cape York iron meteorite
By Paul Bierman and The ConversationJanuary 14, 2026
1 day ago
placeholder alt text
Health
The head of marketing at Slate posted on LinkedIn requesting cleaning services as a benefit at her company. The next day, HR answered her call
By Sydney LakeJanuary 15, 2026
1 day ago
placeholder alt text
Success
Despite a $45 million net worth, Big Bang Theory star still works tough, 16-hour days—he repeats one mantra when overwhelmed
By Orianna Rosa RoyleJanuary 15, 2026
23 hours ago
placeholder alt text
Economy
California's wealth tax doesn't fix the real problem: Cash-poor billionaires who borrow money, tax-free, to live on
By Nick LichtenbergJanuary 14, 2026
2 days ago
placeholder alt text
Politics
One year after Bill Gates surprised with the choice to close his foundation by 2045, he's cutting staff jobs
By Stephanie Beasley and The Associated PressJanuary 14, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.