• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAI

A day after raising $500 million, AI startup Cohere told staff it was laying off about 20 employees

Sharon Goldman
By
Sharon Goldman
Sharon Goldman
AI Reporter
Down Arrow Button Icon
Sharon Goldman
By
Sharon Goldman
Sharon Goldman
AI Reporter
Down Arrow Button Icon
July 23, 2024, 2:40 PM ET
Cohere CEO Aidan Gomez
Cohere CEO Aidan GomezRamsey Cardy/Sportsfile for Collisiok via Getty Images

The day after media headlines touted generative AI model startup Cohere’s fresh $500 million in new funding at a $5.5 billion valuation, the company is laying off about 20 employees.

Recommended Video

The job cuts, equivalent to roughly 5% of the company’s 400-person workforce, is the latest sign of the challenges surrounding the tech industry’s headlong rush into generative AI, with bullish indicators and warning signs seeming to flash simultaneously.

In a letter to employees on Tuesday viewed by Fortune, Cohere CEO Aidan Gomez said the layoffs were a “necessary step to ensure that we have the right people in place to remain highly competitive and at the forefront of the industry.” Gomez said that this has been a “mixed week,” with a successful funding round and an “exciting new roadmap” of new models.

He added that the company will continue to hire at a fast pace, both backfilling for positions that are open (there are about 35 listed on Cohere’s website) and adding capacity in areas identified as strategic priorities. “Overall, we anticipate that we are likely to double our overall headcount over the course of 2024–unchanged from before this decision—reflecting the growth of the business.”

Cohere, which shared a copy of the letter in response to Fortune’s request, would not comment on the severance being offered to employees affected by the layoffs and said that the roles affected varied, and were not concentrated on any specific job type.

The Toronto-based startup is among OpenAI’s top competitors, along with Google, Meta, Anthropic and Mistral, in the race to build the most capable large language models (LLMs) — a high-cost endeavor that requires access to vast amounts of pricey and power-hungry computer chips.

Investors have been piling into the AI sector. In May, ScaleAI and Coreweave each raised $1 billion. X.ai, founded by Elon Musk, raised $6 billion that same month. And Paris-based Mistral raised $640 million in June.

On Monday, Cohere announced that it had raised $500 million in its Series D funding round, led by Canadian pension fund PSP Investments, as well as backers including AMD, Cisco, and others.

Founded in 2019 by three alumni of Google Brain, Cohere has been under pressure recently to prove that its models and its go-to-market strategy can deliver world-class performance to businesses—while at the same time raising enough money to pay for the computing power it needs and generating enough revenue to satisfy investors.

As Fortune reported in April, the cost of training large LLMs is staggering and necessitates a constant stream of new funding. But in many ways, Cohere is running its own race. For one thing, it is targeting big business customers and has not developed a consumer chatbot. Cohere’s rivals include Big Tech companies with their own cloud computing arms; startups closely partnered with them; or those giving open-source models away for others to build upon. Cohere, meanwhile, has sought to maintain its financial independence from any single cloud ecosystem (though it does have a partnership with Oracle, the fourth largest cloud provider). 

Here is a copy of Gomez’s full note:

This has been a mixed week for all of us. With our successful funding round closed, and a very exciting roadmap of new models and greater impact, I’ve never been more optimistic about our future. At the same time, it is with sadness that we have taken the step part ways with some of our colleagues from the last several years.

I’m extremely grateful for the contributions of all of you, as well those who are leaving the company. While painful, this was a necessary step to ensure that we have the right people in place to remain highly competitive and at the forefront of the industry.

We will continue to hire at a fast pace, both backfilling for positions that are open, and adding capacity in new areas that we have identified as strategic priorities. Overall, we anticipate that we are likely to double our overall headcount over the course of 2024–unchanged from before this decision—reflecting the growth of the business.

Cohere is growing very quickly, and with that development comes growing pains, which is normal, if difficult at times. The good news is that we are set up for success, in terms of funding, strategic partnerships, industry-leading talent, and clear vision for the future of Cohere.

Cohere’s mission is to do whatever it takes to scale intelligence to serve humanity. To date, we have been pursuing that by building great models and serving them securely to our customers via channel partners. Going forward – while continuing our existing model-as-a-service business – we will begin to focus more and more on augmenting the workforce with AI and supporting sophisticated automation of tasks. I’m extremely excited to build that future with the team here today.

It’s been a busy year and hopefully everyone feels as optimistic as I do that we are best positioned to succeed over the next year, five years and ten years. Cohere is only just beginning and we have a tremendously bright future to go and build.


Correction:Cohere announced its $500 million funding on Monday, not on Tuesday.

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Author
Sharon Goldman
By Sharon GoldmanAI Reporter
LinkedIn icon

Sharon Goldman is an AI reporter at Fortune and co-authors Eye on AI, Fortune’s flagship AI newsletter. She has written about digital and enterprise tech for over a decade.

See full bioRight Arrow Button Icon

Latest in Tech

satellite
AIData centers
Google’s plan to put data centers in the sky faces thousands of (little) problems: space junk
By Mojtaba Akhavan-TaftiDecember 3, 2025
51 minutes ago
Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 25, 2024.
AIMeta
Inside Silicon Valley’s ‘soup wars’: Why Mark Zuckerberg and OpenAI are hand delivering soup to poach talent
By Eva RoytburgDecember 3, 2025
1 hour ago
Greg Abbott and Sundar Pichai sit next to each other at a red table.
AITech Bubble
Bank of America predicts an ‘air pocket,’ not an AI bubble, fueled by mountains of debt piling up from the data center rush
By Sasha RogelbergDecember 3, 2025
2 hours ago
Alex Karp smiles on stage
Big TechPalantir Technologies
Alex Karp credits his dyslexia for Palantir’s $415 billion success: ‘There is no playbook a dyslexic can master… therefore we learn to think freely’
By Lily Mae LazarusDecember 3, 2025
2 hours ago
Isaacman
PoliticsNASA
Billionaire spacewalker pleads his case to lead NASA, again, in Senate hearing
By Marcia Dunn and The Associated PressDecember 3, 2025
2 hours ago
Kris Mayes
LawArizona
Arizona becomes latest state to sue Temu over claims that its stealing customer data
By Sejal Govindarao and The Associated PressDecember 3, 2025
3 hours ago

Most Popular

placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
1 day ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
5 days ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
1 day ago
placeholder alt text
C-Suite
MacKenzie Scott's $19 billion donations have turned philanthropy on its head—why her style of giving actually works
By Sydney LakeDecember 2, 2025
1 day ago
placeholder alt text
Success
Warren Buffett used to give his family $10,000 each at Christmas—but when he saw how fast they were spending it, he started buying them shares instead
By Eleanor PringleDecember 2, 2025
1 day ago
placeholder alt text
Economy
Elon Musk says he warned Trump against tariffs, which U.S. manufacturers blame for a turn to more offshoring and diminishing American factory jobs
By Sasha RogelbergDecember 2, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.