• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Retailprime day

Amazon Prime Day: What’s worth it and what’s not?

By
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
July 16, 2024, 4:00 AM ET
Amazon Prime Day is July 16-17.
Amazon Prime Day is July 16-17.Getty Images

Your worst enemy on Prime Day is an impulse purchase.

Recommended Video

Amazon knows that it’s easy to get caught up in the excitement of limited-time offers –and it’s counting on you to fall into that trap. While some deals might look too good to pass up on something you have a questionable need for, a little self-restraint and patience can ultimately save you a substantial amount.

Sometimes, the prices on Prime Day aren’t the lowest an item will hit before the end of the year. And if you’re using this shopping holiday to get a jump start on holiday shopping, it helps to know which categories are more likely to see further price drops later in the year.

Here’s what’s worth a click – and what’s not.

Buy these items on Prime Day 2024

Electronics

Savings will vary from item to item, but on the whole, if you’re looking for a gadget, Prime Day is a good time to buy. Apple iPads and AirPods are often discounted and you can snag a good deal on a robot vacuum. Don’t expect the hottest tech gadgets to have deep discounts right now, but on the whole, you can expect solid savings.

Clothes

Back-to-school is right around the corner, so Amazon typically offers discounts of 50% or more on clothing. You can get even better deals by shopping Amazon-branded apparel products.

Don’t buy these items on Prime Day 2024

TVs

If you can get one of the super-cheap FireTVs, go for it. Otherwise, resist the urge to buy. Savings during the Black Friday time period can range upwards to 40%—and you’ll have a much wider selection of offerings from top-end manufacturers such as Samsung and LG.

Toys

Prices in the pre-Christmas period are typically lower than they are on Prime Day, so it’s best to hold out any early holiday stockpiling, unless you see something that’s a hot toy your child is certain to want. Prices will start to fall about the time the temperatures do.

One other note: If you’re on the fence about an Amazon product, such as an Fire Stick or Kindle, and you don’t need it now, it won’t hurt to wait. Those products are reduced for every major sales event the company hosts. The prices fluctuate somewhat, but your savings shouldn’t vary by more than a couple dollars whether you buy now, during whatever fall shopping event Amazon drops this year, or on Black Friday.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Retail

RetailWomen
Walmart’s women truckers surge thanks to $115,000 starting pay and other perks bringing in nontraditional candidates
By Marco Quiroz-GutierrezDecember 18, 2025
13 hours ago
Nathaniel Ru
RetailRestaurants
Sweetgreen co-founder is stepping down from executive role
By Redd Brown and BloombergDecember 17, 2025
1 day ago
A woman holds a colorful pink and green Birkin bag in front of her legs.
RetailLuxury
Gen Z’s reality check: Birkin resale prices slump as aspirational luxury takes a hit
By Sasha RogelbergDecember 17, 2025
2 days ago
Trump
EconomyTariffs and trade
Tariffs take a bite out of mom-and-pop stores as small business profit growth turns negative for first time in 18 months, BofA says
By Nick LichtenbergDecember 17, 2025
2 days ago
Walmart
LawCrime
33-year-old woman charged with attempted mayhem after Mississippi Walmart sells razorblade bread
By The Associated PressDecember 17, 2025
2 days ago
Shoppers in a grocery store
RetailGrocery
As Americans continue to feel the pain from tariffs and inflation, Lidl launches holiday meal deal for less than $4 per person
By Nino PaoliDecember 16, 2025
3 days ago

Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
2 days ago
placeholder alt text
C-Suite
Red Lobster CEO Damola Adamolekun says the key to being a better leader is being a better person: ‘Leadership is self-improvement’
By Sydney LakeDecember 17, 2025
2 days ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, McDonald's CEO dishes out some tough love career advice for navigating the market: ‘You've got to make things happen for yourself’
By Preston ForeDecember 16, 2025
3 days ago
placeholder alt text
AI
'Robots are going to be amongst us': Qualcomm exec says buckle up for the next 5 years. Your car is going to be the first shoe to drop
By Nino PaoliDecember 17, 2025
2 days ago
placeholder alt text
Future of Work
LinkedIn CEO says it's 'outdated' to have a five-year career plan: It's a 'little bit foolish' considering the pace AI is changing the workplace
By Sydney LakeDecember 18, 2025
20 hours ago
placeholder alt text
Economy
‘This is a wacky number’: economists cry foul as new government data assumes zero housing inflation in surprising November drop
By Eva RoytburgDecember 18, 2025
16 hours ago