• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
NewslettersNext to Lead

Desperately wanting to be CEO could actually hurt your chances of making it to the corner office

By
Ruth Umoh
Ruth Umoh
Editor, Next to Lead
Down Arrow Button Icon
By
Ruth Umoh
Ruth Umoh
Editor, Next to Lead
Down Arrow Button Icon
July 8, 2024, 6:47 AM ET
Whole Foods CEO Jason Buechel speaking at the Fancy Food Show in New York on June 25, 2024.
Whole Foods CEO Jason Buechel speaking at the Fancy Food Show in New York on June 25, 2024.Courtesy Whole Foods

Jason Buechel grew up in Wisconsin, where his father was a cheesemaker, and his maternal grandparents owned a dairy farm. When I asked the now-Whole Foods’ CEO last month whether he deliberately charted a path to the corner office, his response was immediate. “Absolutely not,” he chuckled.

Recommended Video

It’s a sentiment echoed by many C-suite executives, including those who didn’t follow a traditional path to the top. Instead of meticulously planning their ascent, they attribute their success to excelling in each role they undertook.

It stands to reason, then, that Heidrick & Struggles’ CEO Tom Monahan says companies are wary of people who myopically aspire to be CEOs.

“I think boards and CEOs are inherently skeptical of someone who so desperately wants to be a CEO that they define what they want to be as wanting to be a CEO,” he tells me. That assessment might sound counterintuitive. After all, wouldn’t a board seek an individual who wants to be a leader, sees themself in the corner office, and is in pursuit of a lofty goal?

Monahan stresses that while companies value self-assured leaders, it’s equally important that CEOs can reflect and engage in honest dialogues about their strengths and weaknesses. This self-awareness, coupled with building a team to complement areas of deficiency, is a crucial aspect of the CEO role.

“Someone who is so hell-bent on being a CEO at all costs can sometimes ignore what other people have to give, their own weaknesses, and their blind spots,” says Monahan.

He adds that there are hugely capable professionals who express ambition subtly due to their upbringing, cultural background, or identity. In fact, Monahan says some of the most exceptional leaders he’s worked with needed to be told they were on the path to the C-suite. 

“They didn’t wake up every day saying, ‘I want to be a CEO.’ They woke up every day saying, ‘I want my team to succeed in accomplishing this next important thing,’” he says. “It turns out that’s a really good predictive indicator of who’s going to be a great CEO.”

Those with an eye to the corner office should bring a balanced approach to ambition and shift their focus to developing essential competencies in their current role, says Monahan. He flags three in particular:

1. They should be creative and thoughtful about using technology as a strategic lever.

2. They should be able to show evidence that they can learn, adapt, and grow.

3. They should have strong listening and communication skills to create an organization that’s goal-aligned.

“Boards want to see the best potential leaders, not only those who self-diagnose as the best potential leaders,” says Monahan, noting that while the two can intersect, “it’s not a total eclipse of the moon.”

Ruth Umoh
ruth.umoh@fortune.com

The CEO mind

What's front of mind for today's CEOs.

Good leaders plan for different potential futures to determine the business opportunities and disruptors. At the tech and manufacturing company Honeywell (No. 114 on the Fortune 500), 2024 scenario-planning requires anticipating, preparing, and responding to the biggest election year in history, CEO and chairman Vimal Kapur tells me.

“What matters to us is economic stability, right? So what are the implications going to be?” He's watching things like changes to the U.S.-Mexico trade agreement, climate regulation, and tax regulation.

The current U.S. tax regulation (Tax Cuts and Jobs Act), for instance, expires at the end of 2025, and without an extension, corporate tax rates could increase. “Administration A will have one point of view, administration B another view, and we'll have another point of view. So that certainly has implications for us,” Kapur says.

Smarter in seconds

- Is there a perfect age to be a leader?

- Tom Brady ascribes his success to demanding he be treated like it’s his ‘first day on the job’

- How Four Seasons CEO Alejandro Reynal uses ‘Inbox Zero’ and a Montblanc pen to lead the world’s most luxurious hospitality group

News to know

France is facing a hung Parliament after the left-wing coalition unexpectedly surged in a shock election that had projected a right-wing landslide win. BBC

Boeing, which just agreed to plead guilty to criminal fraud over the 737 Max crashes, may have found a new CEO frontrunner. Fortune

Many workers say they feel stuck in their roles. Bosses are noticing. WSJ

The Biden administration has awarded $504 million in grants to create “tech hubs” in regions beyond Silicon Valley and the coasts. NYT

This is the web version of the Fortune Next to Lead newsletter, which offers strategies on how to make it to the corner office. Sign up for free.
About the Author
By Ruth UmohEditor, Next to Lead
LinkedIn icon

Ruth Umoh is the Next to Lead editor at Fortune, covering the next generation of C-Suite leaders. She also authors Fortune’s Next to Lead newsletter.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Why Meta hired Dina Powell McCormick
NewslettersMPW Daily
Why Meta hired Dina Powell McCormick
By Ellie AustinMay 29, 2026
5 hours ago
Astera Labs founders win the prestigious 2026 EY World Entrepreneur of the Year
NewslettersCEO Daily
Astera Labs founders win the prestigious 2026 EY World Entrepreneur of the Year
By Diane BradyMay 29, 2026
11 hours ago
Anthropic co-founder and CEO Dario Amodei speaking at Fortune Brainstorm Tech 2023 in Park City, Utah. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
Anthropic is a $900 billion company now
By Andrew NuscaMay 29, 2026
11 hours ago
Jane Fraser defied the ‘glass cliff’ to engineer Citi’s long-awaited turnaround
NewslettersMPW Daily
Jane Fraser defied the ‘glass cliff’ to engineer Citi’s long-awaited turnaround
By Claire ZillmanMay 28, 2026
1 day ago
The CFOs steering Big Tech’s trillion-dollar AI bet
NewslettersCFO Daily
The CFOs steering Big Tech’s trillion-dollar AI bet
By Sheryl EstradaMay 28, 2026
1 day ago
Why some CEOs still choose Europe over the U.S.
NewslettersCEO Daily
Why some CEOs still choose Europe over the U.S.
By Diane BradyMay 28, 2026
1 day ago

Most Popular

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
Magazine
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
By Emma HinchliffeMay 27, 2026
3 days ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
8 days ago
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
Environment
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
By Dorany Pineda, Brittany Peterson and The Associated PressMay 27, 2026
2 days ago
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
Success
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
By Emma BurleighMay 28, 2026
1 day ago
Current price of oil as of May 28, 2026
Personal Finance
Current price of oil as of May 28, 2026
By Joseph HostetlerMay 28, 2026
1 day ago
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
Banking
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
By Nick LichtenbergMay 27, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.