• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceHousing

This decades-long trend in home prices has been ‘flipped on its head’ amid a big shift in the housing market

Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
June 30, 2024, 1:35 PM ET
toy house upside down
“That shows the consumer adjusting to a smaller home, taking less space, and trying to get back into that range of affordability.”Getty Images

The historically unaffordable housing market has been forcing builders to start making smaller homes, and that has now triggered a major milestone in prices.

Recommended Video

Since the mid-1980s, new homes typically commanded a price premium over existing homes, Howard Hughes Holdings CEO David O’Reilly told CNBC on Wednesday, adding that it has been shrinking over the past several months. Now it’s gone.

“Today’s result said that that’s actually flipped on its head,” he said.

For the month of May, the median sales for a new home price fell 0.9% from a year earlier to $417,400, the Commerce Department said on Wednesday.

By contrast, the median sales price for an existing home jumped 5.8% from a year ago to a fresh record-high of $419,300 in May, the National Association of Realtors said earlier this month. The NAR said that reflected more sales of high-priced properties as well as multiple offers.

And since the start of the year, the price of existing homes has been even steeper, jumping 10.8% from $378,600 in January. For new homes, it was $430,400 in January.

That’s as the housing market’s lock-in effect has kept the supply of existing homes tight because homeowners with low mortgage rates are reluctant to give them up and are not selling. But demand has stayed elevated, adding upward pressure on prices.

Meanwhile, the latest quarterly reports from homebuilders showed that average selling prices are coming down, O’Reilly said, citing a shift in the product mix.

“That shows the consumer adjusting to a smaller home, taking less space, and trying to get back into that range of affordability,” he said.

O’Reilly, who heads a real estate development and management company, also works with builders, and has been bullish on the sector, declaring in April that this is the “golden age of homebuilding.”

The reversal in home prices for new homes versus existing homes also comes as the $200,000 starter home is going extinct, making it tougher for first-time buyers to get into the housing market.

“Over the past several years, the number of homes under $200,000 has gone from around half of all sales to less than a quarter of sales in 2023,” Realtor.com said in a report earlier this month, calling the statistic, “stark proof of shrinking affordability across the country.” 

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Jason Ma
By Jason MaWeekend Editor

Jason Ma is the weekend editor at Fortune, where he covers markets, the economy, finance, and housing.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
2 days ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
2 days ago
placeholder alt text
Future of Work
Anthropic cofounder says studying the humanities will be 'more important than ever' and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
AI
AI can make anyone rich: Mark Cuban says it could turn 'just one dude in a basement' into a trillionaire
By Sydney LakeFebruary 7, 2026
1 day ago
placeholder alt text
Real Estate
We may be looking at the housing affordability crisis all wrong. Higher earners are driving home prices, not lack of supply, researchers say
By Jason MaFebruary 7, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Finance

EconomyUkraine invasion
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
2 hours ago
InvestingGold
Bessent sees ‘unruly’ Chinese trading behind gold price swings
By Maria Paula Mijares Torres, Hadriana Lowenkron and BloombergFebruary 8, 2026
3 hours ago
Investinggambling
Gambling stocks sag as prediction markets steal Super Bowl bets
By Peyton Forte, Denitsa Tsekova and BloombergFebruary 8, 2026
4 hours ago
PoliticsJapan
Japanese prime minister’s landslide win gives her party a lower-house supermajority and more room to enact a right-wing agenda
By Mari Yamaguchi, Foster Klug and The Associated PressFebruary 8, 2026
4 hours ago
InvestingVenture Capital
NFL legend Joe Montana lived around top VC execs as a 49er, then leveraged those ties to launch his second career as an investor
By Jason MaFebruary 8, 2026
4 hours ago
Real EstateHousing
Trump’s plan to send home prices higher will help him with baby boomer voters ahead of midterm elections but could spark a ‘generational war’
By Josh Boak and The Associated PressFebruary 8, 2026
7 hours ago