• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechNvidia

Nvidia’s Jensen Huang plays down competition worries as key supplier disappoints with subdued expectations for AI chip sales

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
June 28, 2024, 6:38 AM ET
Jensen Huang, co-founder and chief executive officer of Nvidia Corp., speaks during an event in Taipei, Taiwan, on Sunday, June 2, 2024. Huang said the company plans to upgrade its AI accelerators every year, announcing a Blackwell Ultra chip for 2025 and a next-generation platform in development called Rubin for 2026.
Nvidia CEO Jensen Huang believes he can keep competition at bay with his newest generation of AI training chips, known as Blackwell.Annabelle Chih—Bloomberg/Getty Images

Nvidia will remain the gold standard for AI training chips, CEO Jensen Huang told investors, even as rivals push to cut into his market share and one of Nvidia’s major suppliers gave a subdued forecast for AI chip sales.

Recommended Video

Everyone from OpenAI to Elon Musk’s Tesla rely on Nvidia semiconductors to run their large language or computer vision models. The rollout of Nvidia’s Blackwell system later this year will only cement that lead, Huang said at the company’s annual shareholder meeting on Wednesday.

Unveiled in March, Blackwell is the next generation of AI training processors to follow its flagship Hopper line of H100 chips—one of the most prized possessions in the tech industry fetching prices in the tens of thousands of dollars each.

“The Blackwell architecture platform will likely be the most successful product in our history and even in the entire computer history,” Huang said.

Nvidia briefly eclipsed Microsoft and Apple this month to become the world’s most valuable company in a remarkable rally that has fueled much of this year’s gains in the S&P 500 index. At more than $3 trillion, Huang’s company was at one point worth more than entire economies and stock markets, only to suffer a record loss in market value as investors locked in profits. 

Yet as long as Nvidia chips continue to be the benchmark for AI training, there’s little reason to believe the longer-term outlook is cloudy, and here the fundamentals continue to look robust.

One of Nvidia’s key advantages is a sticky AI ecosystem known as CUDA, short for Compute Unified Device Architecture. Much like how everyday consumers are loath to switch from their Apple iOS device to a Samsung phone using Google Android, an entire cohort of developers have been working with CUDA for years and feel so comfortable that there is little reason to consider using another software platform. Much like the hardware, CUDA effectively has become a standard of its own. 

“The Nvidia platform is broadly available through every major cloud provider and computer maker, creating a large and attractive base for developers and customers, which makes our platform more valuable to our customers,” Huang added on Wednesday. 

Micron’s in-line guidance for next-quarter revenue not enough for bulls

The AI trade did take a recent hit after memory-chip supplier Micron Technology, provider of high-bandwidth memory (HBM) chips to companies like Nvidia, forecast fiscal fourth-quarter revenue would only match market expectations of around $7.6 billion. 

Shares in Micron plunged 7%, underperforming by a large margin a slight gain in the broader tech-heavy Nasdaq Composite.

In the past, Micron and its Korean rivals Samsung and SK Hynix have seen a cyclical boom-and-bust common to the memory-chip market, long considered a commodity business when compared with logic chips such as graphic processors. 

But excitement has surged given the demand for its chips necessary for AI training. Micron’s stock more than doubled over the past 12 months, meaning investors have already priced in much of management’s predicted growth. 

“The guidance was basically in line with expectations, and in the AI hardware world if you guide in line that’s considered a slight disappointment,” says Gene Munster, a tech investor with Deepwater Asset Management. “Momentum investors just didn’t see that incremental reason to be more positive about the story.” 

Analysts closely track demand for high-bandwidth memory as a leading indicator for the AI industry because it is so crucial for solving the biggest economic constraint facing AI training today—the issue of scaling. 

HBM chips address scaling problem in AI training

Costs crucially do not rise in line with a model’s complexity—the number of parameters it has, which can number into the billions—but rather grow exponentially. This results in diminishing returns in efficiency over time.

Even if revenue grows at a consistent rate, losses risk ballooning into the billions or even tens of billions a year as a model gets more advanced. This threatens to overwhelm any company that doesn’t have a deep-pocketed investor like Microsoft capable of ensuring an OpenAI can still “pay the bills,” as CEO Sam Altman phrased it recently.

A key reason for diminishing returns is the growing gap between the two factors that dictate AI training performance. The first is a logic chip’s raw compute power—as measured by FLOPS, a type of calculation per second—and the second is the memory bandwidth needed to quickly feed it data—often expressed in millions of transfers per second, or MT/s. 

Since they work in tandem, scaling one without the other simply leads to waste and cost inefficiency. That’s why FLOPS utilization, or how much of the compute can actually be brought to bear, is a key metric when judging the cost efficiency of AI models.

Sold out through the end of next year

As Micron points out, data transfer rates have been unable to keep pace with rising compute power. The resulting bottleneck, often referred to as the “memory wall” is a leading cause for today’s inherent inefficiency when scaling AI-training models. 

That explains why the U.S. government focused heavily on memory bandwidth when deciding which specific Nvidia chips needed to be banned from export to China in order to weaken Beijing’s AI development program.

On Wednesday, Micron said its HBM business was “sold out” all the way through the end of the next calendar year, which trails its fiscal year by one quarter, echoing similar comments from Korean competitor SK Hynix.  

“We expect to generate several hundred million dollars of revenue from HBM in FY24 and multiple [billions of dollars] in revenue from HBM in FY25,” Micron said on Wednesday. 

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

A Starbucks barista stands behind a cash register.
RetailFood and drink
Starbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says
By Sasha RogelbergApril 11, 2026
5 minutes ago
The ‘Tuscan Mom’ aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray
Travel & LeisureGen Z
The ‘Tuscan Mom’ aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray
By Sydney LakeApril 11, 2026
11 minutes ago
dalmation
AIHealth
Man’s best friend may soon live a little longer thanks to a new pill promising to extend your pup’s lifespan
By Catherina GioinoApril 11, 2026
2 hours ago
hunt
CommentaryMedia
OpenAI’s TBPN deal shows how talent, media, and influence are collapsing into one
By Jonathan HuntApril 11, 2026
2 hours ago
AI promises to free workers from grunt work, but psychologists say those mindless tasks are exactly what our brains need to recover
AIworker productivity
AI promises to free workers from grunt work, but psychologists say those mindless tasks are exactly what our brains need to recover
By Marco Quiroz-GutierrezApril 11, 2026
3 hours ago
crew aboard artemis II
Innovationspace
‘It’s 13 minutes of things that have to go right’: Artemis II splashes down despite faulty heat shield
By Catherina GioinoApril 10, 2026
11 hours ago

Most Popular

Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
19 hours ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
2 days ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
1 day ago
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
2 days ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
2 days ago
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
Politics
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Fortune EditorsApril 10, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.