• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersraceAhead

She was a top DEI manager at Facebook and Nike. Then the feds showed up at her door

By
Ruth Umoh
Ruth Umoh
Editor, Next to Lead
Down Arrow Button Icon
By
Ruth Umoh
Ruth Umoh
Editor, Next to Lead
Down Arrow Button Icon
June 12, 2024, 3:37 PM ET
Barbara Furlow-Smiles, who pleaded guilty to wire fraud in the case in December, stole more than $4.9 million that had been earmarked for DEI initiatives from Facebook alone.
Barbara Furlow-Smiles, who pleaded guilty to wire fraud in the case in December, stole more than $4.9 million that had been earmarked for DEI initiatives from Facebook alone.Robin L Marshall—Getty Images

By now, you’ve likely heard about the case of Barbara Furlow-Smiles.

Recommended Video

For those not yet in the know, here’s a quick recap: Furlow-Smiles held prominent DEI roles at Nike and Facebook (now Meta) and was allegedly in the running for a role at Pixar before news broke that she’d been accused of stealing $5 million to fund a high-priced luxury lifestyle. In May, a judge sentenced her to five years in prison and ordered her to return the stolen funds.

At first glance, this seems like any other white-collar scheme. But in a deeply riveting and colorfully written feature, my colleague Lila MacLellan uncovers the humanity behind the crime and explores what led someone who, by many accounts, seemed to live comfortably—and made her name in a field that’s perceived as more values-driven and moralistic than others—to steal millions of dollars earmarked for underrepresented people. 

While the insider backstory is a fascinating one, MacLellan also teases out the racial elements and potential hypocrisy in how punishment is meted out to Black people. MacLellan spoke to several of Furlow-Smiles’s friends and former colleagues who argue that while the ex-DEI head is rightfully being held accountable for her crimes, her sentence is too harsh for behavior they view as rampant at large firms, especially in tech.

“White executives commit wrongdoing and walk away with a multimillion-dollar package,” one professional friend of Furlow-Smiles told MacLellan. The rules, however, are different for people of color. “They can do whatever they want to do, but if you’re Black, you keep your nose clean.” 

The importance of a healthy organizational culture is also an undercurrent in this tale. Furlow-Smiles’s lawyers allege that she got caught up in what they describe as Facebook’s move-fast and win-at-all-costs mentality. 

Meta declined to comment on its history with Furlow-Smiles, instead directing Fortune to a Department of Justice press release about the case. Nike did not respond to a request for comment.

Read the full article here. I’ll get you started:

It was a cool, mostly cloudy Thursday in late October when two men in suits turned up outside the Portland home of Barbara Furlow-Smiles, a DEI executive between jobs. According to a sentencing memo that would be filed by her lawyers months later, Furlow-Smiles knew she was in trouble because, let’s face it, “no one wears suits in Oregon.”  

Ruth Umoh
@ruthumohnews
ruth.umoh@fortune.com

What’s Trending

Cultural phenom. As Asian grocers like H Mart and Patel Brothers Ranch expand, they’re reshaping American eating habits and turning cultural specialties into staples. NYT

Oh deere. John Deere must pay $1.1 million in back wages to Black and Hispanic job seekers who it allegedly discriminated against and provide 53 job offers to eligible victims. DOL

Not so cheery-o. Cereal giant General Mills is facing a class-action lawsuit from Black employees in Georgia who allege white managers have “embraced a racially hostile work environment perpetuated by white supremacists.” NPR

The agitators. From UPS to Target, “anti-woke” shareholders are voting against proposals that are in favor of social initiatives. WSJ

The Big Think

One thing about me: I salivate over deep dives on elitism. New York Times columnist David Brooks has an engrossing read aptly titled “The Sins of the Educated Class,” in which he explores the leftward drift of the “haute bourgeoisie,” arguing that while this cohort performs substantial moral preening, their lifestyles contribute to the impoverishment of historically oppressed groups.

“When your identity is based on siding with the marginalized, but you work at Horace Mann or Princeton, you have to work really hard to make yourself and others believe you are really progressive,” Brooks writes. “You’re bound to drift further and further to the left to prove you are standing up to the man.”

Subscribe to the Fortune Next to Lead newsletter to get weekly strategies on how to make it to the corner office. Sign up for free.
About the Author
By Ruth UmohEditor, Next to Lead
LinkedIn icon

Ruth Umoh is the Next to Lead editor at Fortune, covering the next generation of C-Suite leaders. She also authors Fortune’s Next to Lead newsletter.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Newsletters

NewslettersMPW Daily
Men joined the labor force at three times the rate of women in 2025
By Emma HinchliffeJanuary 9, 2026
3 days ago
Tom Shea, CEO of OneStream.
NewslettersCFO Daily
OneStream CEO: $6.4 billion deal to go private will accelerate AI strategy in finance
By Sheryl EstradaJanuary 9, 2026
3 days ago
NewslettersTerm Sheet
Andreessen Horowitz’s shiny, new $15 billion reveals where the firm sees the biggest opportunities
By Allie GarfinkleJanuary 9, 2026
3 days ago
Chinese and U.S. flags wave outside a technology company in Beijing, on April 17, 2025. (Photo: Pedro Pardo/AFP/Getty Images)
NewslettersFortune Tech
‘Salt Typhoon’ hackers accessed email of U.S. congressional committee staff
By Andrew NuscaJanuary 9, 2026
3 days ago
NewslettersCEO Daily
CEOs reveal how they train their bodies and minds for the ‘marathon’ job, from playing chess to ‘energy management’
By Diane BradyJanuary 9, 2026
3 days ago
NewslettersMPW Daily
Zohran Mamdani and Kathy Hochul make a $1.7 billion investment in child care—on Mamdani’s eighth day on the job
By Emma HinchliffeJanuary 8, 2026
4 days ago

Most Popular

placeholder alt text
Economy
Trump may be raising your taxes with his tariffs but he could actually cut inflation with them, too, SF Fed says
By Jake AngeloJanuary 6, 2026
5 days ago
placeholder alt text
AI
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
By Nick LichtenbergJanuary 11, 2026
14 hours ago
placeholder alt text
Economy
As U.S. debt soars past $38 trillion, the flood of corporate bonds is a growing threat to the Treasury supply
By Jason MaJanuary 10, 2026
2 days ago
placeholder alt text
Economy
A Supreme Court ruling that strikes down Trump's tariffs would be the fastest way to revive the stalling job market, top economist says
By Jason MaJanuary 11, 2026
12 hours ago
placeholder alt text
Health
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
3 days ago
placeholder alt text
Success
Gen Z are arriving to college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJanuary 9, 2026
3 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.