• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

Elon Musk isn’t the only CEO thinking about falling birth rates

By
Diane Brady
Diane Brady
and
Nicholas Gordon
Nicholas Gordon
Down Arrow Button Icon
By
Diane Brady
Diane Brady
and
Nicholas Gordon
Nicholas Gordon
Down Arrow Button Icon
May 7, 2024, 5:35 AM ET
 Elon Musk attends the 2024 Breakthrough Prize Ceremony at Academy Museum of Motion Pictures on April 13, 2024 in Los Angeles.
Elon Musk attends the 2024 Breakthrough Prize Ceremony at Academy Museum of Motion Pictures on April 13, 2024 in Los Angeles.Taylor Hill—Getty Images

Good morning.

I’m at the Milken Institute Global Conference in Los Angeles this week, where there’s a lot of debate about trends shaping the global business landscape. As expected, the spotlight gravitated to familiar names and topics like the timing of future rate cuts. Citadel CEO Ken Griffin predicted the Fed will cut rates this year, while New York Fed President John Williams said cuts would come “eventually.”

Recommended Video

What’s fascinating is how some of the more existential trends are being discussed. Elon Musk, father of 11, talked about falling birth rates leading to “a civilization that ends not with a bang but a whimper, in adult diapers.” Declining fertility rates, much like climate change, are slow-boiling trends that are easy to ignore until they reach a tipping point, causing higher costs and lower growth.  

But new technologies could alter how demographic changes play out, as could reimagined public policy, job design, and immigration. Fewer people can mean fewer opportunities to build wealth. But fewer people also need fewer resources. What matters is the mindset of those most impacted by this shift.

That’s a focus for Penny Pennington, managing partner of Edward Jones Investments, which has more than 15,000 locations across North America. With the coming transfer of $84 trillion in assets from baby boomers to younger generations, she’s trying to help her agents prepare for a different customer with different priorities. “We’re assuming they want a career trajectory that is at one company where you climb the ladder for 40 years,” says Pennington, “that they want to buy a house and have two kids and put down roots.” Many, of course, do not. 

Another trend that Pennington is watching: the move towards private capital markets. “When the public markets are not a place where companies that are innovating want to be, individual investors can’t invest in that growth,” says Pennington. She also put a new twist on an old metaphor: “Data is the new oil, the new sand, or the new asbestos”—depending on how companies use it. 

I’m curious to hear how you think about these trends as you navigate new opportunities in volatile times. More to come.  

Diane Brady
@dianebrady
diane.brady@fortune.com

TOP NEWS

Apple’s quiet AI work

Apple is quietly working on its own AI chip to be used in its own data centers. The project would build on the company designing its own in-house chips for products like the iPhone and Macs. Analysts argue that Apple has been slower to embrace AI than its Big Tech peers, like Google and Microsoft. The Wall Street Journal

‘Mama’s posts’

Chinese officials are urging companies to offer more flexible jobs, dubbed “Mama’s Posts,” to allow women to better balance work and childcare, according to state media. Beijing is trying to encourage Chinese people to start families to counter record low birth rates. A Chinese think tank recently claimed the country is one of the world’s most expensive places to raise a child. Reuters

Trouble at the FDIC

A probe into the Federal Deposit Insurance Corporation argues that the banking regulator’s work culture needs an overhaul, according to sources familiar with its findings. The report, which is not yet public, corroborates claims made by the Wall Street Journal last November that female examiners left the regulator due to its “sexualized, boys’ club environment.” Bloomberg 

AROUND THE WATERCOOLER

The accounting firm that Trump hired for his media firm’s IPO was caught copy-and-pasting previous audits and is now banned forever by Amanda Gerut

Elon Musk urges investing legend Warren Buffett to buy a stake in Tesla: ‘It’s an obvious move’ by Christiaan Hetzner

Social Security is doing a little better. But it still won’t be able to pay full benefits by 2033 by Alicia Adamczyk

Why a Benioff acolyte left Salesforce after 15 years to lead a $3 billion HR software firm she thinks might be its rival by Jane Thier

The ‘godmother’ of AI is getting into the startup game by Sharon Goldman

Columbia University’s president grapples with an ‘impossible situation’ by Emma Hinchliffe and Joseph Abrams

This edition of CEO Daily was curated by Nicholas Gordon. 

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.
About the Authors
Diane Brady
By Diane BradyExecutive Editorial Director
LinkedIn icon

Diane Brady writes about the issues and leaders impacting the global business landscape. In addition to writing Fortune’s CEO Daily newsletter, she co-hosts the Leadership Next podcast, interviews newsmakers on stage at events worldwide and oversees the Fortune CEO Initiative. She previously worked at Forbes, McKinsey, Bloomberg Businessweek, the Wall Street Journal, and Maclean's. Her book Fraternity was named one of Amazon’s best books of 2012, and she also co-wrote Connecting the Dots with former Cisco CEO John Chambers.

See full bioRight Arrow Button Icon
Nicholas Gordon
By Nicholas GordonAsia Editor
LinkedIn iconTwitter icon

Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

NewslettersCFO Daily
Citi CFO Mark Mason says the bank is strong and his successor will ‘continue the momentum’
By Sheryl EstradaJanuary 15, 2026
4 hours ago
NewslettersTerm Sheet
Exclusive: Mytra raises $120 million Series C to scale supply chain robotics amid industry boom
By Allie GarfinkleJanuary 15, 2026
5 hours ago
The Verizon logo displayed on a smartphone screen on September 30, 2024. (Photo illustration: Justin Sullivan/Getty Images)
NewslettersFortune Tech
Verizon hit with a major U.S. outage
By Andrew NuscaJanuary 15, 2026
6 hours ago
NewslettersCEO Daily
The new CEO leading Saks Global through bankruptcy follows a management philosophy of ‘leading with love’
By Diane BradyJanuary 15, 2026
6 hours ago
NewslettersCIO Intelligence
How Expedia’s CTO is using AI to transform work for 17,000 employees—and travel for millions
By John KellJanuary 14, 2026
23 hours ago
NewslettersMPW Daily
Two of the world’s biggest podcasters went viral talking about why women are having fewer children. Here’s what they got wrong
By Ellie AustinJanuary 14, 2026
1 day ago

Most Popular

placeholder alt text
Personal Finance
Peter Thiel makes his biggest donation in years to help defeat California’s billionaire wealth tax
By Nick LichtenbergJanuary 14, 2026
23 hours ago
placeholder alt text
AI
'Godfather of AI' says the technology will create massive unemployment and send profits soaring — 'that is the capitalist system'
By Jason MaJanuary 12, 2026
3 days ago
placeholder alt text
AI
Being mean to ChatGPT can boost its accuracy, but scientists warn you may regret it
By Marco Quiroz-GutierrezJanuary 13, 2026
2 days ago
placeholder alt text
Success
Despite his $2.6 billion net worth, MrBeast says he’s having to borrow cash and doesn’t even have enough money in his bank account to buy McDonald’s
By Emma BurleighJanuary 13, 2026
2 days ago
placeholder alt text
Success
Despite a $45 million net worth, Big Bang Theory star still works tough, 16-hour days—he repeats one mantra when overwhelmed
By Orianna Rosa RoyleJanuary 15, 2026
7 hours ago
placeholder alt text
Economy
Jamie Dimon warns $38 trillion national debt is going to 'bite': 'You can't just keep borrowing money endlessly'
By Eleanor PringleJanuary 14, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.