The FTC noncompete ban means companies need to totally rethink their people strategy: ‘You’ve got to convince employees to stay’

Emma BurleighBy Emma BurleighReporter, Success
Emma BurleighReporter, Success

    Emma Burleigh is a reporter at Fortune, covering success, careers, entrepreneurship, and personal finance. Before joining the Success desk, she co-authored Fortune’s CHRO Daily newsletter, extensively covering the workplace and the future of jobs. Emma has also written for publications including the Observer and The China Project, publishing long-form stories on culture, entertainment, and geopolitics. She has a joint-master’s degree from New York University in Global Journalism and East Asian Studies.

    Workers discuss a difficult situation.
    The FTC's ban of noncompete agreements will force HR to switch up their people strategy.
    Getty Images

    Good morning!

    The Federal Trade Commission’s ban of noncompete agreements earlier this week was a shot heard by employers across the country. The ruling, if it survives legal challenges, will void the clause that prohibits an estimated 30 million working Americans from seeking employment among competitors. 

    Legal and workplace experts I spoke with say they’re expecting companies to unleash a tidal wave of other legal safeguards, including nondisclosure and nonsolicit agreements, in an attempt to make up for losing the noncompete clause. But they added that an overlooked factor in mitigating the risk of staff departures isn’t quite so legal minded: revamping people strategy is essential to retaining employees. With less control over the flow of workers, management will have to think of new ways to convince their staff to stay.

    “Whether it’s with engineers or scientists, those people aren’t getting poached every single day. They got poached when they’ve either reached the end of the line at a company, have a pay dispute, are not treated well, or a larger equity opportunity comes up,” Peter Rahbar, an employment attorney and workplace expert, tells Fortune.

    Jennifer Tosti-Kharas, a professor of organizational behavior at Babson College, says that listening to workers’ demands will be instrumental in moving forward. She adds that rather than just higher salaries, workers often want benefits like flexible schedules, opportunities for promotions, and a positive work culture

    “[Employees] are saying, ‘I really want more flexibility and autonomy,’” Tosti-Kharas says. “It could be things like continuing education and professional development. Because, increasingly, you’ve got to convince employees to stay.”

    It’s too early to tell for sure, but the FTC noncompete ban may act as a catalyst for companies to focus more on employee well-being. If workers have the resources and support from their bosses to flourish within an organization, they’re more likely to stay, and concerns of top talent job hopping to rivals and sharing trade secrets goes out the window. 

    “The dream for companies who are facing a war for [talent], is that you have employees who are good enough to get hired anywhere, but they choose to stay at your company,” she says.

    You can read more about how employers are responding to the FTC’s noncompete ban here

    Emma Burleigh
    emma.burleigh@fortune.com

    Around the Table

    A round-up of the most important HR headlines.

    Chipotle ordered employees skip adding chicken to their staff meals, as customers' demand for the meat outpaced supply, but the company has relented. Bloomberg

    Early-career jobs that require little to no experience are being given hefty titles to draw in applicants and make them feel important. Wall Street Journal 

    A supermarket chain with 70,000 workers operates on a co-op model, where employees own a share of the company, and get to cash in on business highs and lows. The Guardian

    Watercooler

    Everything you need to know from Fortune.

    More problems. Boeing is facing multiple accusations that it retaliated against workers who raised safety concerns by giving them “identical” negative performance reviews. —Sasha Rogelberg

    American ambition. The CEO of Norway's $1.6 trillion oil fund says that Americans ‘just work harder’ than their European counterparts. —Eleanor Pringle

    Money moves. Mark Zuckerberg might have walked away with $24.4 million in compensation last year, but the median Meta employee wage was still a staggering $379,000. —Orianna Rosa Royle

    This is the web version of CHRO Daily, a newsletter focusing on helping HR executives navigate the needs of the workplace. Sign up to get it delivered free to your inbox.