• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechTesla

Longtime Tesla bull hits panic button on robo-taxis vs. Model 2: ‘It would be a disaster of epic proportions’

Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
April 20, 2024, 7:49 PM ET
Elon Musk wearing cowboy hat
"We've been through a lot of white-knuckle moments for Musk and Tesla," Ives said. "This is up there."Suzanne CordeiroAFP via Getty Images

Wedbush analyst Dan Ives ramped up his warnings on a Tesla robo-taxi—if CEO Elon Musk makes it a priority and relegates a lower-priced electric vehicle to the back seat.

Recommended Video

The longtime Tesla bull told CNBC on Friday that such a move would be a gamble that could define the future of the electric vehicle maker for the next several years.

A mass-market, sub-$30,000 EV, which Wall Street has dubbed the Model 2, could make up 50%-60% of Tesla’s incremental growth in the next two to three years, while a fully autonomous robo-taxi may not be ready for another five to six years, Ives said.

“We’ve been through a lot of white-knuckle moments for Musk and Tesla,” he added. “This is up there.”

Ives, who has often come up with various metaphors and analogies for his hot takes on Tesla, warned what was once a Cinderella story could turn into a “Nightmare on Elm Street.”

While he is bullish over the long term on robo-taxis and autonomous driving, that shouldn’t come at the expense of a Model 2.

“If that happened, it would be a disaster of epic proportions,” Ives said.

He predicted Tesla will face a moment of truth on Tuesday, when quarterly earnings come out and Musk gets on a conference call with Wall Street analysts.

If loyal Tesla bulls don’t like what they hear on the call, they could bail, as sidelining a Model 2 would blow a huge hole in growth for the next few years, he said. Ives compared it to Apple CEO Tim Cook dropping a similar bombshell during its earnings call on May 2.

“This would be like Cook on May 2 coming out and being like, ‘OK, iPhone 15—now look, we’re not going to have anything until iPhone 21. But trust us. Thanks for being on the conference call,'” Ives quipped.

To be sure, he said he remains bullish on Tesla over the long term but said he also needs to hear Musk’s growth strategy in China, which represents 60%-70% of the company’s growth but where cutthroat EV competition has set up a “Game of Thrones” situation.

Musk’s credibility on the line as well, because the last few earnings calls were “train wreck horror shows,” Ives added.

The stakes are high for Tesla after reporting quarterly delivery numbers that were 13% below Wall Street’s consensus estimates earlier this month. Meanwhile, Tesla stock is down 41% year to date.

In a research note last week, Ives said Musk and company are going through a “Category 5 demand storm” in the EV market.  He said Tesla is stuck between “two waves of growth”—the first led by spiking high-end EV sales, and a second, which should come from mass-market EVs and robo-taxis. But despite this narrative, “patience is starting to wear very thin among investors.”

That comes after Reuters reported earlier this month that Tesla had abandoned plans to build the Model 2. Musk responded in a tweet, saying simply that “Reuters is lying (again),” without clarifying.

Amid the recent demand concerns, Musk also announced on April 5 that Tesla will unveil its robo-taxi at the end of the summer. 

Meanwhile, Tesla cut prices on its EV in the U.S. late Friday, bringing some models to the lowest levels ever. That comes after Musk announced 10% layoffs last week and recalled almost 3,900 Cybertruck pickups to fix or replace accelerator pedals that can cause unintentional acceleration. 

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Jason Ma
By Jason MaWeekend Editor

Jason Ma is the weekend editor at Fortune, where he covers markets, the economy, finance, and housing.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

NewslettersTerm Sheet
The rise and uncertain future of $29 billion AI coding startup Cursor
By Allie GarfinkleMarch 24, 2026
4 hours ago
Bill Powers smiles at the camera
AIInsurance
Exclusive: Cambridge Mobile Telematics secures $350 million from TPG, Allianz to make driving safer
By Lily Mae LazarusMarch 24, 2026
4 hours ago
Mark Zuckerberg, CEO of Meta.
NewslettersFortune Tech
The message Mark Zuckerberg is sending with his AI sidekick
By Matthew HeimerMarch 24, 2026
5 hours ago
homes
Real EstateHousing
Nearly three in five Americans think AI will push homeownership even further out of reach
By Jake AngeloMarch 24, 2026
6 hours ago
Asiagrab
Grab expands to Taiwan, its first non-Southeast Asian market, with $600 million Foodpanda deal
By Angelica AngMarch 24, 2026
7 hours ago
alex
Commentarydisruption
AI’s disruption is a choice, not a forecast
By Alex StephanyMarch 24, 2026
7 hours ago

Most Popular

Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
24 hours ago
Personal Finance
Current price of gold as of March 23, 2026
By Fortune EditorsMarch 23, 2026
1 day ago
Economy
It took 200 years for national debt to hit $1 trillion. Annual interest alone now exceeds that—a 'crushing legacy we must reverse,' says budget chair
By Fortune EditorsMarch 23, 2026
1 day ago
Personal Finance
Current price of oil as of March 23, 2026
By Fortune EditorsMarch 23, 2026
1 day ago
Health
Trump has TACO'd again, this time in Iran, sparking a $1.7 trillion stock market rally in minutes, even as peace talks are in question
By Fortune EditorsMarch 23, 2026
23 hours ago
Personal Finance
Current price of silver as of Monday, March 23, 2026
By Fortune EditorsMarch 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.