• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessJamie Dimon

Jamie Dimon says he runs JPMorgan with a military tactic in mind named the ‘OODA loop’— and it prevents the ‘greatest mistakes’ in war and business

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
April 9, 2024, 11:31 AM ET
Jamie Dimon, CEO of JPMorgan Chase
Jamie Dimon, CEO of JPMorgan Chase, draws on military leadership tactics to lead the Wall Street giant.Tom Williams/CQ-Roll Call, Inc - Getty Images

With over 240,000 staff under his watch and $32 trillion in assets a day to safeguard, it’s no wonder Jamie Dimon runs a tight ship at JPMorgan Chase.

It’s perhaps why America’s biggest bank, which posted record profits for 2023, paid its CEO $36 million for his work last year, having navigated the business through the regional banking crisis and acquiring First Republic Bank.

On top of that, financial institutions have had to weave a path through uncertainty around the base rate, inflation, unemployment figures and rumors of a recession.

But New York City–based JPMorgan didn’t come out on top by accident. Its leadership has a track record of analyzing a range of possible economic outcomes to be prepared for even the most unlikely outcome.

In his 2023 letter to shareholders, for example, Dimon said this included planning for a “very broad range of interest rates, from 2% to 8% or even more, with equally wide-ranging economic outcomes.”

In all of these cases, courtesy of planning, Dimon said his “company would continue to perform at least okay.”

“Importantly, being prepared means we can continue to help our clients no matter what the future portends,” he added.

The ‘OODA loop’

Yet this preparedness isn’t just a habit embedded into the culture at JPMorgan, it’s a leadership tactic Dimon picked up from watching people in the military.

In his letter released yesterday, Dimon began the section on management lessons by outlining the benefits of the “OODA loop.”

He explained: “The military, which often operates in extreme intensity of life and death and in the fog and uncertainty of war, uses the term ‘OODA loop’ (observe, orient, decide, act—repeat), a strategic process of constant review, analysis, decision making, and action.

“One cannot overemphasize the importance of observation and a full assessment—the failure to do so leads to some of the greatest mistakes, not only in war but also in business and government.”

Completing a full assessment is “critical,” Dimon noted, for both businesses and governments.

In business, the Harvard alumnus wrote, “you have to understand your competitors, their distribution, their economics, their innovations, and their strengths and weaknesses.”

On a geopolitical scale, this task is a little more complex.

The Wall Street titan noted elsewhere in his letter that the West had “slept” while China quietly established itself as a global superpower, with control over certain supplies necessary for America’s economic and national security.

However, Dimon said there was no point “crying over spilt milk” and that policymakers needed to “fix” the issue—and the OODA loop may help.

He wrote: “For countries, you need a thorough grasp of their economies, strengths and weaknesses, population and education, access to raw materials, laws and regulations, history and culture.

“Research, data and analytics should be at a very detailed level and constantly reassessed. Only after you complete this diligent study can you start to make plans with a high degree of success.”

‘BS corporate speak’

The 68-year-old has always had a reputation for being a no-nonsense leader who is frank about his personal beliefs—be it politics, careers, or personal finance.

So it’s perhaps no surprise that Dimon doesn’t subscribe to corporate jargon, explaining there’s a reason why he rarely rolls out a typical management tactic by talking about his vision.

“The reason I’ve always hesitated to talk about ‘vision’ is because often it is the basic BS of corporate speak—that somehow if you impart your vision to people, they will take the mountain,” he wrote.

“What it really is all about is this: After you’ve done your full assessment and decision-making, you can then continuously educate, explain, train, simplify, propel and fight.”

Instead, Dimon took it back to military tactics by saying he wanted his team to know he was working and strategizing alongside them, saying vision “only works if people know you are in the trenches with them, if they understand the mission and if they are there side by side with your effort.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Success

walz
PoliticsMinnesota
Walz in the wilderness: from future VP to unemployed in just a few years
By Steve Karnowski and The Associated PressJanuary 7, 2026
5 hours ago
Ted Sarandos
Successlifestyle
Netflix co-CEO says he doesn’t read business books—instead, he reads one 1902 novella about a ship and its captain ‘over and over again’
By Preston ForeJanuary 7, 2026
6 hours ago
Lonely young woman in office
SuccessWorkplace Wellness
Lonely staff at a major pharmacy chain are being paid $100 to take time off and text a friend—welcome to Sweden’s ‘friendship hour’
By Emma BurleighJanuary 7, 2026
6 hours ago
fraser
CommentaryLeadership
The 7 most overlooked CEOs in 2025—and the 5 to watch in 2026
By Jeffrey Sonnenfeld and Stephen HenriquesJanuary 7, 2026
9 hours ago
SuccessThe Interview Playbook
The curveball questions CEOs are asking job seekers amid Gen Z’s hiring nightmare: ‘Design a car for a deaf person’
By Orianna Rosa RoyleJanuary 7, 2026
12 hours ago
christian klein
CommentarySoftware
The most honest prediction for 2026: nobody knows what’s next
By Christian KleinJanuary 7, 2026
12 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
1 day ago
placeholder alt text
Economy
Mark Cuban on the $38 trillion national debt and the absurdity of U.S. healthcare: we wouldn't pay for potato chips like this
By Nick LichtenbergJanuary 6, 2026
1 day ago
placeholder alt text
Personal Finance
Janet Yellen warns the $38 trillion national debt is testing a red line economists have feared for decades
By Eva RoytburgJanuary 5, 2026
2 days ago
placeholder alt text
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloJanuary 6, 2026
1 day ago
placeholder alt text
Success
The college-to-office path is dead: CEO of the world’s biggest recruiter says Gen Z grads need to consider trade and hospitality jobs that don't even require degrees
By Orianna Rosa RoyleJanuary 6, 2026
1 day ago
placeholder alt text
Success
Blackstone exec says elite Ivy League degrees aren’t good enough—new analysts need to 'work harder' and be nice 
By Ashley LutzJanuary 5, 2026
2 days ago