• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessReal Estate

Gen Z will spend $18,000 more on rent before they turn 30 than millennials did, study says

By
Jane Thier
Jane Thier
Down Arrow Button Icon
March 29, 2024, 12:24 PM ET
Smiling man and woman standing in apartment on sunny day
Even millionaires can recognize the financial upsides of renting over buying.Getty Images

Young people have long struggled to amass the wealth needed to buy a home. But renting is no walk in the park either. (No wonder the stress of renting can age you by decades.)

Recommended Video

In a new report, researchers at apartment search site RentCafe.com studied historical housing costs in several hundred U.S. cities, as well as the spending patterns of millennials when they were between 22 and 29, compared with today’s twentysomethings.

Gen Z, which counts 66 million Americans in its ranks, is set to earn a total of $550,000 before they turn 30, RentCafe found—14% more than millennials did before they hit 30. But that extra earning also means extra spending, which is where the bad news comes in.

Per RentCafe, Gen Zers can expect to shell out $145,000 on rent alone before they turn 30, whereas millennials only spent $127,000. With the rate of inflation and the skyrocketing cost of living, Gen Zers in their twenties currently spend about 27% of their income on rent. To be sure, those costs are most pronounced in desirable coastal cities and major business hubs, like New York and San Francisco. But young renters would be hard-pressed to find a market that isn’t rapidly outpacing their paycheck. 

Owning a home is hardly an easy way out of the renting crisis, though—and that goes for both Gen Zers and millennials. The day-to-day costs of homeownership would siphon 30% of Gen Z’s income, but 36% of millennials when they were in their twenties. Another point in renting’s favor: It’s cheaper than buying in almost every major city.

“With a record number of new units coming onto the market driving rent prices down, those who may have given up hope of homeownership may be able to leverage more affordable rental options—including downsizing to a smaller unit or considering a roommate for the near term—to help build savings for a future home,” Jiayi Xu, an economist at Realtor.com, said in a statement in December 2023.

What’s so bad about renting?

The thought of forking over thousands of dollars per month that you’ll never see again may, naturally, be unappealing. But given the dire economic straits many young people are in these days, it could end up being the most cost-effective option. (Second only to moving back in with their parents, an often cost-free option that many people of all ages have been resorting to. But none more than Gen Z, a third of whom live with Mom and Dad.)

And it’s not just high earners who aren’t yet rich (HENRYs). Per a RentCafe report from 2023, even millionaires are getting in on the renting game, recognizing how much of a headache mortgages, upkeep, and repairs can be. There’s a record-high number of millionaire renter households—3,381—RentCafe found. That number tripled between 2015 and 2020. Many high earners, RentCafe wrote at the time, “prefer to funnel their cash into other types of assets that hold value.”

Even non-millionaire wealthy folks see the draw of renting; the share of “high-earning renters,” which RentCafe dubs as households bringing in at least $150,000, grew by 82% between 2018 to 2023.

Suffice it to say, if you’re a mid-twenties Gen Zer with low expectations of escaping the rental market anytime soon, you’re in good—and well-appointed—company.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Jane Thier
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Success

Late Apple cofounder Steve Jobs
SuccessCareers
Steve Jobs sold his Volkswagen to raise $1,300 for Apple’s first computer—he became a millionaire just two years later at 23
By Emma BurleighDecember 19, 2025
29 minutes ago
Yann LeCun smiles and adjusts his glasses
AIVenture Capital
AI whiz Yann LeCun is already targeting a $3.5 billion valuation for his new startup—and it hasn’t even launched yet
By Dave SmithDecember 19, 2025
30 minutes ago
David Baszucki with his thumbs up
SuccessCareer Advice
Roblox CEO David Baszucki says the best career advice he’s ever been given is to outright ignore the advice of others
By Preston ForeDecember 19, 2025
32 minutes ago
Mike Repole sits in front of a microphone
SuccessBillionaires
Billionaire who sold two companies to Coca-Cola says he tries to convince people not to become entrepreneurs: ‘Every single day, you can go bankrupt’
By Dave SmithDecember 19, 2025
2 hours ago
Erica Kirk
PoliticsRepublican Party
‘I was like, ‘Wow, if Erika can do it, I can do it”: TikTok and Turning Point draw in conservative Gen Z women
By Sejal Govindarao and The Associated PressDecember 19, 2025
2 hours ago
Successthe future of work
The scientist that helped create AI says it’s only ‘a matter of time’ before every single job is wiped out—even safer trade jobs like plumbing
By Orianna Rosa RoyleDecember 19, 2025
3 hours ago

Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
2 days ago
placeholder alt text
Future of Work
LinkedIn CEO says it's 'outdated' to have a five-year career plan: It's a 'little bit foolish' considering the pace AI is changing the workplace
By Sydney LakeDecember 18, 2025
1 day ago
placeholder alt text
AI
Meta’s 28-year-old billionaire prodigy says the next Bill Gates will be a 13-year-old who is ‘vibe coding’ right now
By Eva RoytburgDecember 19, 2025
6 hours ago
placeholder alt text
Success
As graduates face a ‘jobpocalypse,’ Goldman Sachs exec tells Gen Z they need to know their commercial impact 
By Preston ForeDecember 18, 2025
1 day ago
placeholder alt text
Economy
‘This is a wacky number’: economists cry foul as new government data assumes zero housing inflation in surprising November drop
By Eva RoytburgDecember 18, 2025
22 hours ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, McDonald's CEO dishes out some tough love career advice for navigating the market: ‘You've got to make things happen for yourself’
By Preston ForeDecember 16, 2025
3 days ago