• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersFortune CHRO

Your most in-demand AI talent is about to leave your company—Here’s how to make them stay

Emma Burleigh
By
Emma Burleigh
Emma Burleigh
Reporter, Success
Down Arrow Button Icon
Emma Burleigh
By
Emma Burleigh
Emma Burleigh
Reporter, Success
Down Arrow Button Icon
March 19, 2024, 8:04 AM ET
Worker uses AI on computer.
About 51% of gen AI creators and heavy users say they are planning to quit within the next three to six months.Getty Images

Good morning!

Recommended Video

AI is accelerating at a pace that many companies and managers find hard to keep up with. 

What once was a niche part of tech has now become ubiquitous in the daily lives of workers, from helping with emails and talent recruitment, to becoming part of internal training. Companies are vying for workers with strong AI skills—but a majority of top AI talent say they’re already planning to leave their jobs.  

About 51% of gen AI creators and heavy users say they are planning to quit within the next three to six months, according to a March report from McKinsey, a management and consulting firm. That’s compared to 34% of workers overall who say they plan leave within that same time period. 

Aaron De Smet, senior partner at McKinsey and contributor to the report, says AI workers are more likely to walk away from their current jobs because they’re in such high demand. “They’re in a position to ask for what they want, and what they want is more,” De Smet tells Fortune. “And so employers are not meeting all of their needs, and they’re in a position where they feel like they can go get all their needs met.”

But this isn’t a problem bosses can just throw money at—AI creators and heavy users aren’t simply looking to score a bigger paycheck, according to the report. Top AI talent who plan to stay at their current jobs ranked workplace flexibility as their top engagement factor, followed by meaningful work, health and well-being support, and career mobility, according to the report. About 72% of the AI workers who play to stay where they are say they feel engaged at work—almost 10% higher than the average of workers overall. 

De Smet says managers can think about flexibility in several different forms—from offering remote options, to letting workers choose their hours and preferred communication methods. “A lot of the best talent who are most productive are saying ‘I don’t mind being held accountable. I don’t mind working hard. I would like more flexibility and autonomy to decide what works best for me,’” he says. 

For employers seeking to recruit and retain these AI superstars, there are also other specific workplace factors they should consider. About 50% of AI creators and heavy users rank reliable and supportive coworkers as the number one factor in choosing their current job, followed by 45% who want caring and inspirational leaders, 39% who want meaningful work, and 37% who want an inclusive community, according to the report. They ranked their compensation package as the seventh most important factor in being attracted to their current job, with only 17% of respondents ranking it as a core motivator. 

“Employers think, ‘Oh, they just want more money.’ Well, money is super important, but it’s sort of like table stakes [in] that most people who are leaving are not leaving for more money,” says De Smet. “People want more than that.”

Emma Burleigh
emma.burleigh@fortune.com

Around the Table

A round-up of the most important HR headlines.

The U.S. federal government has thousands of unique employees, including dogs, dolphins, and sea lions. Washington Post

Prompt engineers, AI talent without tech skills, are currently in high demand—but many worry this position will eventually be phased out. Business Insider

“Quit-Tok,” the trend of people sharing videos of their layoffs on TikTok, is the modern-day campaign for workplace transparency. Financial Times

Watercooler

Everything you need to know from Fortune.

Gig economy. Food delivery app Deliveroo is spending about $230,000 on childcare benefits for a thousand of its U.K. workers after years of lobbying to avoid sick leave and PTO mandates. —Ryan Hogg

Discrimination settlement. A Black former Tesla employee was awarded $3.2 million in a racial discrimination case against the company. He says he was called racial slurs and faced other abuses at work. —AP

Neglecting superstars. When companies ignore their top performers, these high achievers can spiral into burnout and negatively impact productivity. —Trey Williams 

Stereotyping success. Gen Z bosses and entrepreneurs say they put up with a lot of flack about their generation, as some people see youth as a red flag. —Eleanor Pringle

This is the web version of CHRO Daily, a newsletter focusing on helping HR executives navigate the needs of the workplace. Sign up to get it delivered free to your inbox.

About the Author
Emma Burleigh
By Emma BurleighReporter, Success

Emma Burleigh is a reporter at Fortune, covering success, careers, entrepreneurship, and personal finance. Before joining the Success desk, she co-authored Fortune’s CHRO Daily newsletter, extensively covering the workplace and the future of jobs. Emma has also written for publications including the Observer and The China Project, publishing long-form stories on culture, entertainment, and geopolitics. She has a joint-master’s degree from New York University in Global Journalism and East Asian Studies.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

The startup that wants to give surgeons X-ray vision
NewslettersTerm Sheet
The startup that wants to give surgeons X-ray vision
By Allie GarfinkleApril 30, 2026
3 hours ago
Google Cloud CEO Thomas Kurian at Fortune Brainstorm AI 2025 in San Francisco. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
Google Cloud is almost one-fifth of Alphabet’s business
By Andrew NuscaApril 30, 2026
4 hours ago
The $665 billion question: Will Big Tech’s AI gamble pay off?
NewslettersCEO Daily
The $665 billion question: Will Big Tech’s AI gamble pay off?
By Diane BradyApril 30, 2026
5 hours ago
How JPMorgan’s CIO is reshaping work at the bank with a $19.8 billion annual tech and AI budget
NewslettersCIO Intelligence
How JPMorgan’s CIO is reshaping work at the bank with a $19.8 billion annual tech and AI budget
By John KellApril 29, 2026
21 hours ago
They want their teams to win. The Liberty and Nets owners are funding scientific breakthroughs on human health that only billionaire philanthropy can  achieve
NewslettersMPW Daily
They want their teams to win. The Liberty and Nets owners are funding scientific breakthroughs on human health that only billionaire philanthropy can achieve
By Emma HinchliffeApril 29, 2026
22 hours ago
OpenAI is ‘strongly positioned,’ says Wedbush’s Dan Ives
NewslettersCFO Daily
OpenAI is ‘strongly positioned,’ says Wedbush’s Dan Ives
By Sheryl EstradaApril 29, 2026
1 day ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
3 days ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
1 day ago
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
By Eva RoytburgApril 29, 2026
20 hours ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
2 days ago
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
Energy
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
By Shawn TullyApril 29, 2026
1 day ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.