• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

2

Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline

3

Mamdani’s pied-à-terre tax was designed to hit the wealthy, but it’s sending most New Yorkers to their estate lawyers

1

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

2

Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline

3

Mamdani’s pied-à-terre tax was designed to hit the wealthy, but it’s sending most New Yorkers to their estate lawyers
LeadershipWorkplace Culture

The CEO of a major co-working company says bosses need to create a ‘third place’ for employees if they want a meaningful office culture

Trey Williams
By
Trey Williams
Trey Williams
Down Arrow Button Icon
Trey Williams
By
Trey Williams
Trey Williams
Down Arrow Button Icon
March 7, 2024, 10:34 AM ET
Creating spaces and environments within the workplace where employees can socialize and innovate beyond day-to-day tasks can help bring meaning to the office, says the CEO of a co-working company for startups.
Creating spaces and environments within the workplace where employees can socialize and innovate beyond day-to-day tasks can help bring meaning to the office, says the CEO of a co-working company for startups.Courtesy of CIC
Add Fortune on Google for similar content.

When business leaders got serious about bringing workers back to the office last year, they dabbled with different strategies to lure them out of their work-from-home silos. Some offered free lunch, while others tried loosening office dress expectations and increasing the amount of private space for head-down work. 

But as hybrid work becomes the norm, with bosses and employees settling into an RTO stalemate, managers need to think beyond just the work-versus-home dichotomy, according to Tim Rowe, founder and CEO of CIC, a company that manages more than a million square feet of co-working and event spaces around the world, hosting around 2,300 companies and north of 14,000 workers with membership cards.

“There’s an element that people are looking for, which is also a third place in the office,” Rowe told Fortune. 

A term popularized by sociologist Ray Oldenburg, a “third place” is typically a public gathering spot like a coffee shop or bar; home is the “first place,” and the workplace is the second. The idea of third places as potential work environments became popular as the pandemic dragged on, when desk workers searched for a middle ground between being cooped up at home all day, and returning to offices that no longer felt relevant.

But Rowe says that managers shouldn’t just think about holding a happy hour at a local pub—they need to create a third place within the office itself, as a way of making the workplace meaningful again. Rowe had found that hosting events and gatherings—around 1,000 a year across different offices—brings different teams of workers together, and allows them to share ideas with people they otherwise might not have met. A recent gathering brought out a few hundred people, and consisted of several breakout discussions on solar power, along with general mingling and an open bar. 

Collaboration took a hit with the rise of remote work, and in a hybrid world it often doesn’t happen naturally. Bringing social events to the workplace, he says, is a way to change that. That could include a panel discussion accompanied by an open bar, catered lunches while someone presents on a topic not directly related to work, or bringing in guest speakers for conversations where employees can also mingle, Rowe says. It’s about putting productivity on the back burner, if only just for a moment.

“There’s this opportunity for something that’s a little more connected and a little more inspiring. These are some of the elements companies are reaching for in what we’d call creating community or creating culture,” Rowe says.

Roughly 90% of employees want some kind of in-person office experience, according to research from CIC, conducted by Harvard Business Review Analytic Services. They want the social, collaborative, community elements the office has been known to foster. And leaders clearly want people in the office. Research suggests in-person collaboration delivers better innovation results, and top behavioral researcher Ben Waber previously told Fortune that bosses should “view physical offices as a management tool.” When it comes to creating that third place within an office, Rowe argues it’s important for innovation, and also serves as a rewarding “carrot,” as opposed to a punishing office mandate.  

“There’s a fundamental human need most of us have for social contact, and if the office environment fulfills that need, you’re more likely to come to the office,” he says.   

Some major companies have long delivered a “third place” office experience to workers. Google, for example, holds the Talks at Google speaker series, in which it brings in thought leaders, authors, actors, and creatives for a sort of informal interview. Last year, the insurance giant Allstate redesigned its 15 global offices, which the company calls “pods,” outfitting them with a quiet space for head-down work, an open collaborative space for events, and café spaces where workers could connect socially and host events—a type of third place within an office.  

“Just like you would walk into a café sitting out on the street, we’re trying to create that environment,” Allstate chief human resource officer Bob Toohey tells Fortune.

He says the company thinks about its offices as a place where employee communities gather for any number of reasons, not simply work. “We want to create a flexible environment; we want to create an environment where people come to be social, collaborate, share ideas, and do purposeful work,” he says.  

The company also allocated $10 million to company leaders around the world to come up with creative ways to bring their teams and others together in the office. Some held watch parties for sporting events, others organized career learning and development sessions for younger colleagues, and then there were Lego building events to promote strategic thinking.

“Bringing together people around those events, you see the energy,” says Toohey. In a recent employee survey, he says, Allstate found that 90% of employees feel connected to their teams, and around 65% feel connected to cross teams. He says creating a third-place environment in the office helped create that feeling of connectedness and helped bring workers back to work in person.  

“We want to make it simple for everybody to connect together,” Toohey says. “I think we’re on the right path.”

About the Author
Trey Williams
By Trey Williams
Twitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Leadership

Asia drives 60% of global growth, but the region’s CEOs can’t escape geopolitics. Here’s how they can stay competitive
Commentarygeopolitics
Asia drives 60% of global growth, but the region’s CEOs can’t escape geopolitics. Here’s how they can stay competitive
By Yasushi SasakiJuly 30, 2026
2 hours ago
Jeff Bezos could add to the swelling ranks of American billionaires in English soccer
C-SuiteJeff Bezos
Jeff Bezos could add to the swelling ranks of American billionaires in English soccer
By Marco Quiroz-GutierrezJuly 30, 2026
6 hours ago
nyse
AIdisruption
Nearly a third of workers admit to sabotaging their company’s AI—and smaller paychecks may explain why
By Nick LichtenbergJuly 30, 2026
7 hours ago
‘I predict one day Amazon will fail’: Jeff Bezos once warned his company might only last 30 years. At 31, it’s the biggest company in the world
C-SuiteAmazon
‘I predict one day Amazon will fail’: Jeff Bezos once warned his company might only last 30 years. At 31, it’s the biggest company in the world
By Sarah GlodekJuly 30, 2026
7 hours ago
Aliko Dangote is leaving one-third of his $35 billion fortune ‘to humanity’—a rare move among Africa’s billionaires
Successphilanthropy
Aliko Dangote is leaving one-third of his $35 billion fortune ‘to humanity’—a rare move among Africa’s billionaires
By Sydney LakeJuly 30, 2026
7 hours ago
American couple walking in front of London mansion
SuccessEurope real estate
Ultra-rich are buying up $49 million mansions in London, with ‘Trump unease’ generating a 10% rise in Americans investing in Britain
By Emma BurleighJuly 30, 2026
8 hours ago

Most Popular

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
Success
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
By Preston ForeJuly 29, 2026
1 day ago
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
Retail
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
By Sydney LakeJuly 29, 2026
1 day ago
Mamdani’s pied-à-terre tax was designed to hit the wealthy, but it’s sending most New Yorkers to their estate lawyers
Real Estate
Mamdani’s pied-à-terre tax was designed to hit the wealthy, but it’s sending most New Yorkers to their estate lawyers
By Catherina GioinoJuly 30, 2026
16 hours ago
'Am I paying for the vibes?' Gen Z says it hates capitalism, but their spending patterns show they just don't like being ripped off
Retail
'Am I paying for the vibes?' Gen Z says it hates capitalism, but their spending patterns show they just don't like being ripped off
By Nick LichtenbergJuly 30, 2026
12 hours ago
Current price of oil as of July 30, 2026
Personal Finance
Current price of oil as of July 30, 2026
By Joseph HostetlerJuly 30, 2026
12 hours ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.