• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAI

OpenAI wants to implant its ChatGPT-style tech into humanoid robots. Just look at its big deal with robotics startup Figure

By
Matt O'Brien
Matt O'Brien
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Matt O'Brien
Matt O'Brien
and
The Associated Press
The Associated Press
Down Arrow Button Icon
March 1, 2024, 8:45 AM ET
Humanoid robot
AI engineer Jenna Reher works on humanoid robot Figure 01 at Figure AI's test facility in Sunnyvale, Calif., Oct. 3, 2023.Jae C. Hong—AP Images

ChatGPT-maker OpenAI is looking to fuse its artificial intelligence systems into the bodies of humanoid robots as part of a new deal with robotics startup Figure.

Recommended Video

Sunnyvale, California-based Figure announced the partnership Thursday along with $675 million in venture capital funding from a group that includes Amazon founder Jeff Bezos as well as Microsoft, chipmaker Nvidia and the startup-funding divisions of Intel and OpenAI.

Figure is less than two years old and doesn’t have a commercial product but is persuading influential tech industry backers to support its vision of shipping billions of human-like robots to the world’s workplaces and homes.

“If we can just get humanoids to do work that humans are not wanting to do because there’s a shortfall of humans, we can sell millions of humanoids, billions maybe,” Figure CEO Brett Adcock told The Associated Press last year.

For OpenAI, which dabbled in robotics research before pivoting to a focus on the AI large language models that power ChatGPT, the partnership will “open up new possibilities for how robots can help in everyday life,” said Peter Welinder, the San Francisco company’s vice president of product and partnerships, in a written statement.

Financial terms of the deal between Figure and OpenAI weren’t disclosed. The collaboration will have OpenAI building specialized AI models for Figure’s humanoid robots, likely based on OpenAI’s existing technology such as GPT language models, the image-generator DALL-E and the new video-generator Sora.

That will help “accelerate Figure’s commercial timeline” by enabling its robots to “process and reason from language,” according to Figure’s announcement. The company announced in January an agreement with BMW to put its robots to work at a car plant in Spartanburg, South Carolina, but hadn’t yet determined exactly how or when they would be used.

Robotics experts differ on the usefulness of robots shaped in human form. Most robots employed in factory and warehouse tasks might have some animal-like features — a robotic arm, finger-like grippers or even legs — but aren’t truly humanoid. That’s in part because it’s taken decades for robotics engineers to develop robots that can walk effectively on two legs or reliably manipulate small objects.

Whitney Rockley, co-founder and managing partner of Toronto-based venture capital firm McRock Capital, said she understands the appeal of humanoids because they’re relatable, evoking emotions and starting conversations. In practice, however, she said they’re still awkward and pose huge technical challenges, which is why she’s sticking to investing in non-humanoid robots.

“We look at robotics and automation really practically and say, ‘What kind of timeline are we willing to commit to in order to really see commercial liftoff and deployments and applications?’” Rockley said. “And I think that the groups that are backing a lot of humanoid solutions right now, they’re in there for the long haul, which is great because you need that, but it’s going to take decades upon decades.”

OpenAI CEO Sam Altman hinted at a renewed interest in robotics in a podcast hosted by Microsoft co-founder Bill Gates and released early this year in which Altman said the company was starting to invest in promising robotics hardware platforms after having earlier abandoned its own research.

“We started robots too early and so we had to put that project on hold,” Altman told Gates, noting that “we were dealing with bad simulators and breaking tendons” that were distracting from the company’s other work.

“We realized more and more over time that what we really first needed was intelligence and cognition and then we could figure out how we could adapt it to physicality,” he said.

——-

The AP has signed a deal with OpenAI for it to access its news archive.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Matt O'Brien
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
3 days ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
3 days ago
placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, February 2, 2026
By Joseph HostetlerFebruary 2, 2026
1 day ago
placeholder alt text
Big Tech
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
By Sydney LakeFebruary 1, 2026
2 days ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

two men smile in front of the camera
CryptoCryptocurrency
Kairos, which is building a cross-platform tool for prediction markets traders, raises $2.5 million from a16z crypto
By Carlos GarciaFebruary 3, 2026
3 hours ago
Cryptostablecoins
Famed startup incubator Y Combinator will let founders receive funds in stablecoins
By Ben WeissFebruary 3, 2026
3 hours ago
davos
CommentaryCareers
While elites debate geopolitics, Americans are rethinking college in the search for economic mobility
By Ed MitzenFebruary 3, 2026
4 hours ago
d'amaro
C-SuiteDisney
Disney names parks chief Josh D’Amaro as next CEO
By Nick LichtenbergFebruary 3, 2026
4 hours ago
musk
AIspace
‘Space-based AI is obviously the only way to scale’: Elon Musk hatches grand plan as he merges SpaceX and xAI
By Bernard Condon, Matt O'Brien and The Associated PressFebruary 3, 2026
4 hours ago
waymo
InnovationAutomation
Google raises another $16 billion for self-driving taxi unit Waymo
By Michael Liedtke and The Associated PressFebruary 3, 2026
4 hours ago