• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAI

OpenAI wants to implant its ChatGPT-style tech into humanoid robots. Just look at its big deal with robotics startup Figure

By
Matt O'Brien
Matt O'Brien
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Matt O'Brien
Matt O'Brien
and
The Associated Press
The Associated Press
Down Arrow Button Icon
March 1, 2024, 8:45 AM ET
Humanoid robot
AI engineer Jenna Reher works on humanoid robot Figure 01 at Figure AI's test facility in Sunnyvale, Calif., Oct. 3, 2023.Jae C. Hong—AP Images

ChatGPT-maker OpenAI is looking to fuse its artificial intelligence systems into the bodies of humanoid robots as part of a new deal with robotics startup Figure.

Recommended Video

Sunnyvale, California-based Figure announced the partnership Thursday along with $675 million in venture capital funding from a group that includes Amazon founder Jeff Bezos as well as Microsoft, chipmaker Nvidia and the startup-funding divisions of Intel and OpenAI.

Figure is less than two years old and doesn’t have a commercial product but is persuading influential tech industry backers to support its vision of shipping billions of human-like robots to the world’s workplaces and homes.

“If we can just get humanoids to do work that humans are not wanting to do because there’s a shortfall of humans, we can sell millions of humanoids, billions maybe,” Figure CEO Brett Adcock told The Associated Press last year.

For OpenAI, which dabbled in robotics research before pivoting to a focus on the AI large language models that power ChatGPT, the partnership will “open up new possibilities for how robots can help in everyday life,” said Peter Welinder, the San Francisco company’s vice president of product and partnerships, in a written statement.

Financial terms of the deal between Figure and OpenAI weren’t disclosed. The collaboration will have OpenAI building specialized AI models for Figure’s humanoid robots, likely based on OpenAI’s existing technology such as GPT language models, the image-generator DALL-E and the new video-generator Sora.

That will help “accelerate Figure’s commercial timeline” by enabling its robots to “process and reason from language,” according to Figure’s announcement. The company announced in January an agreement with BMW to put its robots to work at a car plant in Spartanburg, South Carolina, but hadn’t yet determined exactly how or when they would be used.

Robotics experts differ on the usefulness of robots shaped in human form. Most robots employed in factory and warehouse tasks might have some animal-like features — a robotic arm, finger-like grippers or even legs — but aren’t truly humanoid. That’s in part because it’s taken decades for robotics engineers to develop robots that can walk effectively on two legs or reliably manipulate small objects.

Whitney Rockley, co-founder and managing partner of Toronto-based venture capital firm McRock Capital, said she understands the appeal of humanoids because they’re relatable, evoking emotions and starting conversations. In practice, however, she said they’re still awkward and pose huge technical challenges, which is why she’s sticking to investing in non-humanoid robots.

“We look at robotics and automation really practically and say, ‘What kind of timeline are we willing to commit to in order to really see commercial liftoff and deployments and applications?’” Rockley said. “And I think that the groups that are backing a lot of humanoid solutions right now, they’re in there for the long haul, which is great because you need that, but it’s going to take decades upon decades.”

OpenAI CEO Sam Altman hinted at a renewed interest in robotics in a podcast hosted by Microsoft co-founder Bill Gates and released early this year in which Altman said the company was starting to invest in promising robotics hardware platforms after having earlier abandoned its own research.

“We started robots too early and so we had to put that project on hold,” Altman told Gates, noting that “we were dealing with bad simulators and breaking tendons” that were distracting from the company’s other work.

“We realized more and more over time that what we really first needed was intelligence and cognition and then we could figure out how we could adapt it to physicality,” he said.

——-

The AP has signed a deal with OpenAI for it to access its news archive.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Matt O'Brien
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

NewslettersTerm Sheet
What 2026 holds for the future of work
By Allie GarfinkleJanuary 14, 2026
2 hours ago
Photo: Meta chief Mark Zuckerberg
InvestingMarkets
The ‘Magnificent 7’ stocks are dying, and Wall Street is pretty happy about it
By Jim EdwardsJanuary 14, 2026
2 hours ago
OnePlus CEO Pete Lau in Mumbai on June 22, 2017. (Photo: Punit Paranjpe/AFP/Getty Images)
NewslettersFortune Tech
Taiwan issues arrest warrant for OnePlus CEO
By Andrew NuscaJanuary 14, 2026
3 hours ago
CryptoCryptocurrency
Brokerage tech firm Alpaca raises $150 million in push to compete with trading giant Interactive Brokers
By Ben WeissJanuary 14, 2026
3 hours ago
Healthchief executive officer (CEO)
Elon Musk says humans are ‘pre-programmed to die’ and longevity is ‘solvable’, raising huge questions about the future of health
By Marco Quiroz-GutierrezJanuary 14, 2026
4 hours ago
Alphabet and Google CEO Sundar Pichai seated next to Apple CEO Tim Cook at a formal dinner.
AIApple
What Apple’s AI deal with Google means for the two tech giants, and for $500 billion ‘upstart’ OpenAI
By Jeremy Kahn and Beatrice NolanJanuary 13, 2026
12 hours ago

Most Popular

placeholder alt text
Tech
Elon Musk asked people to upload their medical data to X so his AI company could learn to interpret MRIs and CT scans
By Sasha RogelbergJanuary 11, 2026
3 days ago
placeholder alt text
Newsletters
The oil CEO who stood up to Trump is a follower of the disciplined 'Exxon way' and has a history of blunt statements
By Jordan BlumJanuary 13, 2026
1 day ago
placeholder alt text
Success
Despite his $2.6 billion net worth, MrBeast says he’s having to borrow cash and doesn’t even have enough money in his bank account to buy McDonald’s
By Emma BurleighJanuary 13, 2026
22 hours ago
placeholder alt text
Economy
The longer the Supreme Court delays its tariff decision, the better it is for President Trump
By Jim EdwardsJanuary 13, 2026
1 day ago
placeholder alt text
Economy
Treasury spent $276 billion in interest on the national debt in the final three months of 2025, says the CBO—up $30 billion from a year prior
By Eleanor PringleJanuary 12, 2026
2 days ago
placeholder alt text
AI
'Godfather of AI' says the technology will create massive unemployment and send profits soaring — 'that is the capitalist system'
By Jason MaJanuary 12, 2026
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.