• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechMeta

Mark Zuckerberg explained how Meta will crush Google and Microsoft at AI—and Meta warned it could cost more than $30 billion a year

Alexandra Sternlicht
By
Alexandra Sternlicht
Alexandra Sternlicht
Down Arrow Button Icon
Alexandra Sternlicht
By
Alexandra Sternlicht
Alexandra Sternlicht
Down Arrow Button Icon
February 1, 2024, 7:47 PM ET
Meta CEO Mark Zuckerberg
Yesterday Mark Zuckerberg testified before the U.S. Senate about harms done to children by Meta. Today he announced the company's best profits ever. Celal Gunes—Anadolu/Getty Images

Mark Zuckerberg laid out Meta’s game plan for “playing to win” against Alphabet and Microsoft in the high-stakes AI arms race. Meta’s secret weapon: its walled garden of data.

“There are hundreds of billions of publicly shared images and tens of billions of public videos, which we estimate is greater than the common crawl data set,” Zuckerberg said on Meta’s earnings call on Thursday. It was a not-so-subtle jab at competitors Google, Microsoft, and OpenAI, which are training their AI models on the public web data crawled by their search engines every day. 

Beyond the generative AI technology that Meta already offers in its battle against the other Big Tech powers (including Apple, which teased on its earnings call Thursday that it would launch a generative AI product later this year), Zuckerberg is aiming for “general intelligence,” the still unproven concept of a general purpose AI that can handle most tasks better than humans.

“We’ll be building the most popular and advanced AI products and services. If we succeed, everyone who uses our services will have a world-class AI assistant to help get things done,” Zuckerberg said, even as his management team hinted at the hefty price tag of carrying out the project. Meta’s capital expenditures could increase by as much as $9 billion this year, totalling between $30 billion to $37 billion, compared to $28.1 billion in 2023.

And the company suggested this could be the new normal, noting that “we expect our ambitious long-term AI research and product development efforts will require growing infrastructure investments beyond this year.”

Read more: Mark Zuckerberg’s combat sports prompt Meta to warn investors of ‘adverse impact’ if he were to ‘become unavailable for any reason’

It’s probably no coincidence that Meta announced its first ever cash dividend to investors on Thursday. The new, 50-cent quarterly dividend, along with strong results in Meta’s core advertising business, ignited Meta’s stock, which shot up 14.5% in after hours trading. 

Zuckerberg initially unveiled his vision for artificial general intelligence last month in an Instagram Reels video. On Thursday, he expanded on the plan, describing it as not just a far-off science project, but an effort that will incorporate AGI into Meta products like Facebook, Instagram, and Whatsapp.

“It’s clear that we’re going to need our models to be able to reason, plan code, remember, and many other cognitive abilities in order to provide the best versions of the services that we envision,” he said. “We’re playing to win here, and I expect us to continue investing aggressively in this area.”

To realize his vision of Meta as the AI leader, Zuckerberg has yet to expand on how exactly Meta user activity will be used as training data for Meta’s AI, and how the company will navigate the potential issues around user privacy. 

And it remains to be seen whether Zuckerberg’s confidence in the value of Meta’s training data compared to the vast corpus of web data used by Google is as big an advantage as he believes. Google has the data treasure trove of YouTube, Google Office, and its search engine. Still, Google AI is closed-source, so it can only move as fast as engineering talent, whereas Zuckerberg pointed to his company’s open-source Llama model as another key advantage.

Earnings aside, this has been a big week for Meta’s head honcho. Yesterday Zuckerberg was skewered during a U.S. Senate hearing where he, most notably, stood up and apologized to families whose children died from harms inflicted by social media. (Though he did not agree to compensate the families for the harms they suffered at Senator Josh Hawley’s request.)

While the apology may have been wrenching for Zuckerberg, his net worth rose by $1.6 billion (per Forbes) on Thursday with Meta’s stock performance.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Alexandra Sternlicht
By Alexandra Sternlicht
Instagram iconLinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
Right before Trump named Warsh to lead the Fed, Powell seemed to respond to some of his biggest complaints about the central bank
By Jason MaJanuary 30, 2026
21 hours ago
placeholder alt text
Politics
The American taxpayer spent nearly half a billion dollars deploying federal troops to U.S. cities in 2025, CBO finds
By Nick LichtenbergJanuary 28, 2026
3 days ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
6 hours ago
placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
3 days ago
placeholder alt text
AI
Top engineers at Anthropic, OpenAI say AI now writes 100% of their code—with big implications for the future of software development jobs
By Beatrice NolanJanuary 29, 2026
2 days ago
placeholder alt text
Big Tech
Microsoft’s $440 billion wipeout, and investors angry about OpenAI’s debt, explained
By Eva RoytburgJanuary 29, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

Netflix
Big TechMarkets
Netflix may be turning into an ‘entertainment giant,’ but its stock looks like ‘dead money’ to investors
By Nick LichtenbergJanuary 31, 2026
1 hour ago
In this handout, the mug shot of Jeffrey Epstein, 2019.
PoliticsJeffrey Epstein
Elon Musk and Jeffrey Epstein emailed each other for years trying to meet up, new Justice Department records show
By Eva Roytburg and Sasha RogelbergJanuary 30, 2026
14 hours ago
Big TechThe Boring Company
After a decade of silence, Elon Musk’s tunneling startup and its reclusive president, are hitting the media circuit
By Jessica MathewsJanuary 30, 2026
17 hours ago
MagazineEducation
The 1966 cover of Fortune Magazine welcomed the Information age. Now the AI era beckons
By Indrani SenJanuary 30, 2026
18 hours ago
Gamestop
Big TechGameStop
Five years after the short squeeze, GameStop’s CEO is betting on a ‘genius or totally foolish’ $100 billion-plus acquisition
By Jake AngeloJanuary 30, 2026
19 hours ago
C-SuitePharmaceutical Industry
‘We’ll save the world from cancer’: Inside Pfizer CEO’s $23 billion post‑COVID bet on oncology
By Nick LichtenbergJanuary 30, 2026
20 hours ago