• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechBrainstorm AI

Most companies using AI are ‘lighting money on fire,’ says Cloudflare CEO Matthew Prince

Sage Lazzaro
By
Sage Lazzaro
Sage Lazzaro
Contributing writer
Down Arrow Button Icon
Sage Lazzaro
By
Sage Lazzaro
Sage Lazzaro
Contributing writer
Down Arrow Button Icon
December 12, 2023, 11:49 AM ET
Cloudflare CEO Matthew Prince (middle) and PagerDuty CEO Jennifer Tejada (right) at Fortune's Brainstorm AI conference.
Cloudflare CEO Matthew Prince (middle) and PagerDuty CEO Jennifer Tejada (right) at Fortune's Brainstorm AI conference.Duy Ho for Fortune

The recent generative AI boom has companies across industries investing massive amounts of time and money into AI. Matthew Prince, co-founder and CEO of Cloudflare, thinks most of them are just “lighting money on fire.”

The CEO, who runs one of the world’s largest networks underlying the global internet, made the statement onstage at the Fortune Brainstorm AI conference in San Francisco Monday in response to a question about businesses experimenting with AI.

“I think most of the people in this room are affected,” he said, directing his statement at the audience.

Prince also took shots at the major cloud providers, especially Amazon, during the talk about the infrastructure side of AI. He pointed to the shortage of GPUs as one of his top concerns about both the current infrastructure and lack of competition in AI, but argued this problem is “somewhat artificial.”

“If you look at big cloud providers, one of the decisions they made early on was to make it more expensive for you to move your data from one region to another or from one cloud provider to another. AWS, for example, marks up their transport costs 4,000 times what their underlying costs are. And what that is doing in the AI space is actually further artificially constraining access to GPUs,” he said, later adding that if the price of taking data out were the same as putting it in, “we’d have a lot more competition in the space.”

Jennifer Tejada, chairperson and CEO of cloud computing company PagerDuty, took a more optimistic stance and spoke about more high-level concerns among companies such as keeping AI strategies simple, creating a path between research and actually delivering products, and training the workforce for AI transformation, including preparing the C-suite and board members. 

Among her clients, she spoke about seeing the fear of risk keeping some companies from jumping into AI. For a straightforward approach, she suggested starting from the ground up with employees and having them create what she calls a “toil bucket,” essentially a list of everything they hate doing that they hope AI could take off their plate.

“We found that employees that are closest to the business problems, that understand the most about the business problems, often come up with the most practical use cases,” she said.

Read more from the Fortune Brainstorm AI conference:

Box CEO Aaron Levie’s top takeaway from OpenAI meltdown: ‘Don’t have weird corporate structures’

Google VP Sissie Hsiao: the Gemini AI demo video ‘is completely real,’ though Google ‘did shorten parts for brevity’

Khan Academy’s founder says AI ‘coaches’ will soon submit essays to teachers instead of students

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Sage Lazzaro
By Sage LazzaroContributing writer

Sage Lazzaro is a technology writer and editor focused on artificial intelligence, data, cloud, digital culture, and technology’s impact on our society and culture.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
2 days ago
placeholder alt text
Economy
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
17 hours ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
1 day ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
2 days ago
placeholder alt text
Commentary
We studied 70 countries' economic data for the last 60 years and something big about market crashes changed 25 years ago
By Josh Ederington, Jenny Minier and The ConversationFebruary 8, 2026
1 day ago
placeholder alt text
Success
NBA star Metta World Peace says Kobe Bryant taught him that no matter how hard you work, someone else is working harder
By Orianna Rosa RoyleFebruary 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

Thasunda Brown Duckett, TIAA CEO, speaks onstage during a live taping of "Earn Your Leisure" at Martin Luther King Jr. International Chapel at Morehouse College on January 22, 2024 in Atlanta, Georgia.
FinanceFortune 500 Companies
Meet the 10 Black Fortune 500 CEOs leading companies with over $412 billion in combined revenues
By Cheyann HarrisFebruary 9, 2026
25 seconds ago
ceo
CommentaryLeadership
The next 18 months of the agentic era will feel like a slow-motion stress test for CEOs. Most will make the same critical mistake
By Amy Eliza WongFebruary 9, 2026
2 hours ago
Side-by-side photos of OpenAI CEO Sam Altman and Anthropic CEO Dario Amodei
AIOpenAI
OpenAI vs. Anthropic Super Bowl ad clash signals we’ve entered AI’s trash talk era—and the race to own AI agents is only getting hotter
By Sharon GoldmanFebruary 9, 2026
2 hours ago
A girl carrying a bag of tennis balls and a tennis racket gets into the backseat of a car.
North AmericaLyft
Lyft introduces feature to help get teenagers out of the house: ‘The problems of 2026 are social isolation and too much screen time’
By Sasha RogelbergFebruary 9, 2026
3 hours ago
NewslettersTerm Sheet
Meta expands its already massive Louisiana data center project
By Allie GarfinkleFebruary 9, 2026
3 hours ago
NewslettersFortune Tech
Anthropic isn’t done spooking SaaS investors
By Alexei OreskovicFebruary 9, 2026
5 hours ago