• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechBrainstorm AI

Most companies using AI are ‘lighting money on fire,’ says Cloudflare CEO Matthew Prince

Sage Lazzaro
By
Sage Lazzaro
Sage Lazzaro
Contributing writer
Down Arrow Button Icon
Sage Lazzaro
By
Sage Lazzaro
Sage Lazzaro
Contributing writer
Down Arrow Button Icon
December 12, 2023, 11:49 AM ET
Cloudflare CEO Matthew Prince (middle) and PagerDuty CEO Jennifer Tejada (right) at Fortune's Brainstorm AI conference.
Cloudflare CEO Matthew Prince (middle) and PagerDuty CEO Jennifer Tejada (right) at Fortune's Brainstorm AI conference.Duy Ho for Fortune

The recent generative AI boom has companies across industries investing massive amounts of time and money into AI. Matthew Prince, co-founder and CEO of Cloudflare, thinks most of them are just “lighting money on fire.”

The CEO, who runs one of the world’s largest networks underlying the global internet, made the statement onstage at the Fortune Brainstorm AI conference in San Francisco Monday in response to a question about businesses experimenting with AI.

“I think most of the people in this room are affected,” he said, directing his statement at the audience.

Prince also took shots at the major cloud providers, especially Amazon, during the talk about the infrastructure side of AI. He pointed to the shortage of GPUs as one of his top concerns about both the current infrastructure and lack of competition in AI, but argued this problem is “somewhat artificial.”

“If you look at big cloud providers, one of the decisions they made early on was to make it more expensive for you to move your data from one region to another or from one cloud provider to another. AWS, for example, marks up their transport costs 4,000 times what their underlying costs are. And what that is doing in the AI space is actually further artificially constraining access to GPUs,” he said, later adding that if the price of taking data out were the same as putting it in, “we’d have a lot more competition in the space.”

Jennifer Tejada, chairperson and CEO of cloud computing company PagerDuty, took a more optimistic stance and spoke about more high-level concerns among companies such as keeping AI strategies simple, creating a path between research and actually delivering products, and training the workforce for AI transformation, including preparing the C-suite and board members. 

Among her clients, she spoke about seeing the fear of risk keeping some companies from jumping into AI. For a straightforward approach, she suggested starting from the ground up with employees and having them create what she calls a “toil bucket,” essentially a list of everything they hate doing that they hope AI could take off their plate.

“We found that employees that are closest to the business problems, that understand the most about the business problems, often come up with the most practical use cases,” she said.

Read more from the Fortune Brainstorm AI conference:

Box CEO Aaron Levie’s top takeaway from OpenAI meltdown: ‘Don’t have weird corporate structures’

Google VP Sissie Hsiao: the Gemini AI demo video ‘is completely real,’ though Google ‘did shorten parts for brevity’

Khan Academy’s founder says AI ‘coaches’ will soon submit essays to teachers instead of students

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Sage Lazzaro
By Sage LazzaroContributing writer

Sage Lazzaro is a technology writer and editor focused on artificial intelligence, data, cloud, digital culture, and technology’s impact on our society and culture.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

AIOpenAI
OpenAI plans to almost double its headcount this year, FT says
By Liza Tetley and BloombergMarch 21, 2026
3 hours ago
Politicsarms, weapons, and defense
The U.S. has the world’s most advanced military, but the unforgiving economics of wars in Iran and Ukraine show quantity has a quality all its own 
By Jason MaMarch 21, 2026
4 hours ago
AIAI agents
OpenAI cofounder says he hasn’t written a line of code in months and is in a ‘state of psychosis’ trying to figure out what’s possible
By Jason MaMarch 21, 2026
8 hours ago
david
CommentaryScience
The one skill that separates people who get smarter with AI from everyone else
By David Rock and Chris WellerMarch 21, 2026
14 hours ago
Geoffrey Hinton standing in front of a white and grey background.
AITech
‘Godfather of AI’ says tech companies aren’t concerned with the AI endgame. They’re focused on short-term profits instead
By Sasha RogelbergMarch 21, 2026
14 hours ago
MagazineCoding
Cursor’s crossroads: The rapid rise, and very uncertain future, of a $30 billion AI startup
By Allie GarfinkleMarch 21, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.