• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailToys

Native Americans rip Mattel for Wilma Mankiller Barbie that says ‘Chicken’ instead of ‘Cherokee’

By
Sean Murphy
Sean Murphy
and
The Associated Press
Down Arrow Button Icon
December 5, 2023, 5:12 AM ET
Wilma Mankiller Barbie
This photo provided by Mattel shows a Barbie doll of Wilma Mankiller. Mattel via AP

An iconic chief of the Cherokee Nation, Wilma Mankiller, inspired countless Native American children as a powerful but humble leader who expanded early education and rural healthcare.

Recommended Video

Her reach is now broadening with a quintessential American honor: a Barbie doll in the late Mankiller’s likeness as part of toymaker Mattel’s “Inspiring Women” series.

A public ceremony honoring Mankiller’s legacy is set for Tuesday in Tahlequah in northeast Oklahoma, where the Cherokee Nation is headquartered.

Mankiller was the nation’s first female principal chief, leading the tribe for a decade until 1995. She focused on improving social conditions through consensus and on restoring pride in Native heritage. She met with three U.S. presidents and received the Presidential Medal of Freedom, the nation’s highest civilian award.

She also met snide remarks about her surname — a military title — with humor, often delivering a straight-faced response: “Mankiller is actually a well-earned nickname.” She died in 2010.

The tribe’s current leader, Principal Chief Chuck Hoskin, Jr., applauded Mattel for commemorating Mankiller.

“When Native girls see it, they can achieve it, and Wilma Mankiller has shown countless young women to be fearless and speak up for Indigenous and human rights,” Hoskin said in a statement. “Wilma Mankiller is a champion for the Cherokee Nation, for Indian Country, and even my own daughter.”

Mankiller, whose likeness is on a U.S. quarter issued in 2021, is the second Native American woman honored with a Barbie doll. Famed aviator Bessie Coleman, who was of Black and Cherokee ancestry, was depicted earlier this year.

Other dolls in the series include Maya Angelou, Ida B. Wells, Jane Goodall and Madam C.J. Walker.

The rollout of the Barbie doll featuring Mankiller wearing a ribbon skirt, black shoes and carrying a woven basket has been met with conflicting reactions.

Many say the doll is a fitting tribute for a remarkable leader who faced conflict head-on and helped the tribe triple its enrollment, double its employment and build new health centers and children’s programs.

Still, some Cherokee women are critical, saying Mattel overlooked problematic details on the doll and the packaging.

“Mixed emotions shared by me and many other Cherokee women who have now purchased the product revolve around whether a Wilma Barbie captures her legacy, her physical features and the importance of centering Cherokee women in decision making,” Stacy Leeds, the law school dean at Arizona State University and a former Cherokee Nation Supreme Court justice, told The Associated Press in an email.

Regina Thompson, a Cherokee basket weaver who grew up near Tahlequah, doesn’t think the doll looks like Mankiller. Mattel should have considered traditional pucker toe moccasins, instead of black shoes, and included symbols on the basket that Cherokees use to tell a story, she said.

“Wilma’s name is the only thing Cherokee on that box,” Thompson said. “Nothing about that doll is Wilma, nothing.”

The Cherokee language symbols on the packaging also are wrong, she noted. Two symbols look similar, and the one used translates to “Chicken,” rather than “Cherokee.”

Mattel spokesperson Devin Tucker said the company is aware of the problem with the syllabary and is “discussing options.” The company worked with Mankiller’s estate, which is led by her husband, Charlie Soap, and her friend, Kristina Kiehl, on the creation of the doll. Soap and Kiehl did not respond to messages left by the AP.

Mattel did not consult with the Cherokee Nation on the doll.

“Regrettably, the Mattel company did not work directly with the tribal government’s design and communications team to secure the official Seal or verify it,” the tribe said in a statement. “The printing mistake itself does not diminish what it means for the Cherokee people to see this tribute to Wilma and who she was and what she stood for.”

Several Cherokees also criticized Mattel for not consulting with Mankiller’s only surviving child, Felicia Olaya, who said she was unaware of the doll until about a week before its public launch.

“I have no issues with the doll. I have no issues with honoring my mom in different ways,” said Olaya, who acknowledged she and Soap, her stepfather, are estranged. “The issue is that no one informed me, no one told me. I didn’t know it was coming.”

Olaya also wonders how her mother would feel about being honored with a Barbie doll.

“I heard her once on the phone saying, ‘I’m not Princess Diana, nor am I Barbie,’” Olaya recalled. “I think she probably would have been a little conflicted on that, because my mom was very humble. She wasn’t the type of person who had her honorary degrees or awards plastered all over the wall. They were in tubs in her pole barn.”

“I’m not sure how she would feel about this,” Olaya said.

Still, Olaya said she hopes to buy some of the dolls for her grandchildren and is always grateful for people to learn about her mother’s legacy.

“I have a warm feeling about the thought of my granddaughters playing with a Wilma Mankiller Barbie,” she said.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Sean Murphy
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
2 days ago
placeholder alt text
AI
Meta’s 28-year-old billionaire prodigy says the next Bill Gates will be a 13-year-old who is ‘vibe coding’ right now
By Eva RoytburgDecember 19, 2025
9 hours ago
placeholder alt text
Success
As graduates face a ‘jobpocalypse,’ Goldman Sachs exec tells Gen Z they need to know their commercial impact 
By Preston ForeDecember 18, 2025
1 day ago
placeholder alt text
Economy
‘This is a wacky number’: economists cry foul as new government data assumes zero housing inflation in surprising November drop
By Eva RoytburgDecember 18, 2025
1 day ago
placeholder alt text
Future of Work
LinkedIn CEO says it's 'outdated' to have a five-year career plan: It's a 'little bit foolish' considering the pace AI is changing the workplace
By Sydney LakeDecember 18, 2025
1 day ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, McDonald's CEO dishes out some tough love career advice for navigating the market: ‘You've got to make things happen for yourself’
By Preston ForeDecember 16, 2025
3 days ago

Latest in Retail

jewelry
EconomySmall Business
‘This year is just not a jewelry Christmas’: Meet a 64-year-old small businesswoman who’s seen her Main Street decline for the last decade
By Makiya Seminera and The Associated PressDecember 19, 2025
5 hours ago
Levin
AIgoogle search
From search to discovery: how AI Is redrawing the competitive map for every brand
By Eugene LevinDecember 19, 2025
6 hours ago
RetailWomen
Walmart’s women truckers surge thanks to $115,000 starting pay and other perks bringing in nontraditional candidates
By Marco Quiroz-GutierrezDecember 18, 2025
22 hours ago
Nathaniel Ru
RetailRestaurants
Sweetgreen co-founder is stepping down from executive role
By Redd Brown and BloombergDecember 17, 2025
2 days ago
A woman holds a colorful pink and green Birkin bag in front of her legs.
RetailLuxury
Gen Z’s reality check: Birkin resale prices slump as aspirational luxury takes a hit
By Sasha RogelbergDecember 17, 2025
2 days ago
Trump
EconomyTariffs and trade
Tariffs take a bite out of mom-and-pop stores as small business profit growth turns negative for first time in 18 months, BofA says
By Nick LichtenbergDecember 17, 2025
2 days ago