• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EnvironmentFortune Global Forum

A millennial startup founder who’s turning carbon emissions into rocks lays out how he’ll eliminate 1 million tons by 2030—and what a great mentor Bill Gates’ Breakthrough Energy has been

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
November 27, 2023, 11:10 AM ET
Talal Hasan, CEO of 44.01, at the Fortune Global Forum in Abu Dhabi on Nov. 27.
Talal Hasan, CEO of 44.01, at the Fortune Global Forum in Abu Dhabi on Nov. 27.Cole Burston for Fortune

Over the past couple of decades most startups paid little attention to how much carbon they’re releasing into the atmosphere, let alone consider how they might lock it all back in.

Yet that is precisely the task of Talal Hasan, founder and CEO of 44.01.

The Bill Gates–backed company has developed an accelerated process that allows CO2 to be safely deposited in rocks called peridotite. Although peridotite mineralization is a naturally occurring process—CO2 is absorbed by the element when rainwater falls—it can take decades to trap even small amounts of carbon.

Speaking at the Fortune Global Forum in Abu Dhabi on Nov. 27, Hasan revealed his company can now speed that process up into a time frame of mere months.

By the end of this decade he wants to achieve a benchmark of converting a million tons of carbon a year into mineralized peridotite.

44.01 achieves its mineralization by injecting CO2 into water before dissolving the liquid into rock deep below the Earth’s surface, thus ensuring it isn’t once again released into the atmosphere.

The carbon stays safely in the rock forever, Hasan explained, illustrating using a mineralized piece of peridotite where white veins of carbon had been stored in the otherwise dark substance.

It’s perhaps no surprise that Hasan’s team has caught the eye of Microsoft founder Bill Gates’ Breakthrough Energy Ventures, an investment vehicle aiming to scale green businesses.

The three-year-old company is currently operating across three locations: London, Oman, and the United Arab Emirates, the latter of which is home to an already and up-and-running site for burying CO2.

Pushing the needle back

Across the globe companies are pledging to be emissions-free: Amazon said it aims to be net zero carbon by 2040, while Apple wants to achieve this by 2030. Governments around the world are scrambling to reach their own targets as well.

Although welcome, reducing emissions does little to reduce the record-high level of carbon emissions in the atmosphere.

“For us to generate a carbon credit we need to remove net 1,000 kilograms, or one [metric] ton of CO2,” Hasan explained, adding that he understood concerns that carbon capture may distract from or delay carbon emissions targets.

He outlined that carbon capture is likely needed alongside decarbonization in order to achieve net-zero targets, a plan set out by the UN’s Intergovernmental Panel on Climate Change (IPCC).

And 44.01 will have to ramp up its work if it’s going to help with hitting targets set out by the body.

“[The IPCC] have predicted that by 2030…one gigaton per year has to be removed from the atmosphere. That grows to about 20 gigaton by 2050,” Hasan continued. “Just to put it into perspective, one gigaton is the equivalent of all of air travel globally.”

The Omani entrepreneur added he is focused on bringing costs down to scale the business faster, explaining: “No one’s ever drilled in this rock before; no one’s ever done what we’re doing in this particular type of rock. So every injection we do, we find ways to bring the cost down even further…It’s absolutely feasible to scale on a cost basis.”

As these costs come down, and scale ensues, Hasan said the business should be on track to have a site which can process a million tons of carbon per year by 2030.

The Bill Gates effect

As well as winning Prince William’s Earthshot Prize in 2022, Hasan and his team have garnered greater interest having made it into the portfolio of Breakthrough Energy, a venture founded by Bill Gates.

“Breakthrough Energy have been phenomenal. They’ve really helped us with not only the right connections, helping us with financing, but also with coaching, mentoring,” Hasan said. “They’ve been great. It’s about people at the end of the day; it’s about getting the right people in, the right mindset, having that innovative mindset, trying things which no one else has ever tried before.

“Especially in the field that we’re in, no one’s ever done this before, so we’re constantly looking for people to challenge the status quo—Breakthrough really helps us do that.”

Bill Gates' @Breakthrough Fund has been “great with coaching and mentoring,” says @4401earth founder Talal Hasan at #GlobalForum. https://t.co/2cGpyH5lHf pic.twitter.com/lhh7vB8CFX

— FORTUNE (@FortuneMagazine) November 27, 2023
Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon

Latest in Environment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Environment

The Trump Media & Technology Group said Dec. 18 it would merge in a $6 billion deal with the TAE Technologies fusion energy developer.
EnvironmentDonald Trump
CEO of nuclear fusion firm Trump Media is merging with in $6 billion deal: High-velocity capital is ‘critical’ and concerns are secondary
By Jordan BlumDecember 18, 2025
14 hours ago
Truth Social
InnovationM&A
Devin Nunes and Trump Media get in bed with Google-backed nuclear fusion company in surprise $6 billion merger
By The Associated PressDecember 18, 2025
19 hours ago
Trump gives an OK sign while giving a speech in the White House
EnvironmentDonald Trump
Trump goes nuclear: The president’s tech and media umbrella will merge with a fusion reactor developer in a deal valued north of $6 billion
By Dave SmithDecember 18, 2025
20 hours ago
North AmericaElectric vehicles
Ford CEO Jim Farley said Trump would halve the EV market by ending subsidies. Now he’s writing down $19.5 billion amid a ‘customer-driven’ shift
By Marco Quiroz-GutierrezDecember 16, 2025
3 days ago
tree
CommentaryInflation
Colorado is suffering from Christmas Tree inflation because Denver imports most of them—from North Carolina and the Pacific Northwest
By Ali Besharat and The ConversationDecember 16, 2025
3 days ago
Detroit, Michigan, Residents picket DTE Energy, opposing the electric utility's plan to provide power for a proposed $7 billion data center in rural Michigan.
EnvironmentData centers
A grassroots NIMBY revolt is turning voters in Republican strongholds against the AI data-center boom
By Eva RoytburgDecember 16, 2025
3 days ago

Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
2 days ago
placeholder alt text
C-Suite
Red Lobster CEO Damola Adamolekun says the key to being a better leader is being a better person: ‘Leadership is self-improvement’
By Sydney LakeDecember 17, 2025
2 days ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, McDonald's CEO dishes out some tough love career advice for navigating the market: ‘You've got to make things happen for yourself’
By Preston ForeDecember 16, 2025
3 days ago
placeholder alt text
AI
'Robots are going to be amongst us': Qualcomm exec says buckle up for the next 5 years. Your car is going to be the first shoe to drop
By Nino PaoliDecember 17, 2025
2 days ago
placeholder alt text
Future of Work
LinkedIn CEO says it's 'outdated' to have a five-year career plan: It's a 'little bit foolish' considering the pace AI is changing the workplace
By Sydney LakeDecember 18, 2025
20 hours ago
placeholder alt text
Economy
‘This is a wacky number’: economists cry foul as new government data assumes zero housing inflation in surprising November drop
By Eva RoytburgDecember 18, 2025
16 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.