• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceHousing

Where the housing market has Morgan Stanley only seeing pain for homebuyers ahead, Zillow keeps cutting its forecast. Here’s why

Steve Mollman
By
Steve Mollman
Steve Mollman
Contributors Editor
Down Arrow Button Icon
Steve Mollman
By
Steve Mollman
Steve Mollman
Contributors Editor
Down Arrow Button Icon
October 21, 2023, 12:39 PM ET
Man carrying a for-sale sign in a development of single-family homes
Which direction will home prices go amid a brewing “housing recession”?Getty Images

The housing market hasn’t seen a climate like this in a long time—but when exactly is a big question. To go by existing home sales, it hasn’t been this bad since 2010, the depths of the Great Recession, as a 15% collapse in September sent transactions to a 13-year low, a “deep freeze” that Zillow had warned about back in the spring. Other economists, such as Mark Fleming, chief economist at Fortune 500 financial services firm First American, and Jeseo Park, from Bank of America Research, see conditions that recall the “housing recession” of the 1980s. Morgan Stanley took the temperature of the market earlier this week and saw just more pain for homebuyers ahead: an up to 5% rise in home prices nationwide, reversing its previous call for prices to fall amid high mortgage rates. Zillow is taking the opposite tack.

Recommended Video

After their February call that U.S. home prices had hit bottom, Zillow economists had been raising their home price forecast each month through August. At that point, they predicted home prices would climb 6.5% over the next 12 months. Last month, though, they issued a downward revision. And this month they did it again.

Zillow economists predicted this week that home prices would rise 2.1% between September 2023 and September 2024. That compares to their prediction last month that home prices would rise 4.9% between August 2023 and August 2024.

“Zillow’s forecast of the nation’s typical home value was revised downward this month due to an uncharacteristic month-over-month dip in September and mortgage rates climbing ever higher,” they wrote this week.

Zillow economists have come to terms with the likelihood that a resilient labor market will mean a longer-than-expected period of elevated interest rates. With the firming of rates, the housing market has lost some steam.

“Elevated mortgage rates are weighing on new listings with ‘rate-locked’ homeowners largely opting to hold on to the relatively low monthly payment associated with their current home,” wrote Zillow economists.

They now expect national home prices to rise 3.3% in 2023, down from the 4.3% they predicted last month.

“While many home shoppers are priced out or limited in what they can afford, there are enough active buyers to keep competitive pressure on for the few homes available for sale,” they noted.

Morgan Stanley, for its part, recently made a more dramatic change to its 2023 outlook. While its analysts previously expected home prices to fall for the year, they now say prices could rise by up to 5%. The reversal, made in a research note earlier this week, comes as mortgage rates continue to rise. 

The 30-year fixed mortgage rate hit 8% this week, according to Mortgage News Daily. Rates haven’t been this high in decades.

“It is likely they will stay around that level…in the last few months of the year, especially if the Fed does raise rates one more time before the year is done,” Fleming told Fortune this week.

The Fed is keeping open the possibility of further rate hikes. Andrew Levin, a former senior Fed advisor who’s now a professor at Dartmouth College, recently told Bloomberg: “There is a very substantial risk that they will need to do more.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Steve Mollman
By Steve MollmanContributors Editor
LinkedIn iconTwitter icon

Steve Mollman is a contributors editor at Fortune.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Real EstateHousing
JPMorgan’s nationwide home price forecast hides a Sun Belt full of pain. Watch out, Florida and Texas
By Jason MaFebruary 9, 2026
14 minutes ago
kiara
AIstart-ups
Exclusive: Peter Thiel-backed industrial AI startup emerges from stealth in a16z ‘American Dynamism’ push
By Nick LichtenbergFebruary 9, 2026
38 minutes ago
Real EstateHousing
Which class of mortgage holder are you? Only 20% are in the elite pre-2022 camp
By Nick LichtenbergFebruary 9, 2026
42 minutes ago
dara
LawUber Technologies
Uber ordered to pay $8.5 million after being found liable for sexual assault in landmark jury verdict
By Wyatte Grantham-Philips, Hallie Golden and The Associated PressFebruary 9, 2026
57 minutes ago
AIMeta
As billionaires bail, Mark Zuckerberg doubles down on California with $50 million donation
By Sydney LakeFebruary 9, 2026
58 minutes ago
trump
Economyaffordability
Top analyst: Trump’s economy marked by ‘soggy consumption, weak job gains and a sour public mood’
By Nick LichtenbergFebruary 9, 2026
2 hours ago

Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
2 days ago
placeholder alt text
Economy
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
20 hours ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
1 day ago
placeholder alt text
Commentary
We studied 70 countries' economic data for the last 60 years and something big about market crashes changed 25 years ago
By Josh Ederington, Jenny Minier and The ConversationFebruary 8, 2026
1 day ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
2 days ago
placeholder alt text
Personal Finance
Tom Brady is making 15 times more as a commentator than he did playing in the big game thanks to $375 million contract 
By Eva RoytburgFebruary 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.