• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessSports

Coco Gauff and Carlos Alcaraz emerge as Gen Z icons at the U.S. Open, signaling a generational shift in the sport

Paige Hagy
By
Paige Hagy
Paige Hagy
Down Arrow Button Icon
Paige Hagy
By
Paige Hagy
Paige Hagy
Down Arrow Button Icon
September 9, 2023, 7:00 AM ET
Carlos Alcaraz and Novak Djokovic pose together with their trophies after the Cinncinati Masters.
Carlos Alcaraz, ranked No. 1 in the world, and Novak Djokovic, ranked No. 2, after the final match at the Cincinnati Masters in August.Matthew Stockman—Getty Images

For decades, millennials and Gen Xers have celebrated the tennis legends of their generations like Venus and Serena Williams, Rafael Nadal, Novak Djokovic, and Roger Federer. But now Gen Zers are staking claim on their own tennis stars after Coco Gauff and Carlos Alcaraz dominated public attention at this year’s U.S. Open, which concludes this weekend.

Recommended Video

Gauff, 19, and Alcaraz, 20 captured global headlines for their young age and prowess on the court, much like their predecessors in their primes, such as 41-year-old Williams and 37-year-old Nadal, whom they’ve drawn comparisons to. But Williams retired after last year’s U.S. Open and Nadal is preparing to hang up his racket after a planned comeback from injury next year, positioning Gauff and Alcaraz as the faces of a generational shift in the sport.

Ivan Ljubičić, former Croatian tennis player and former coach of now retired superstar Federer, who, at 42, is part of Gen X, says the passing of the torch will happen soon. 

“Obviously the generational change is one step away, but for the complete change I would wait a moment longer,” Ljubičić said earlier this year

Serena to Coco

Gauff is drawing comparisons to her fellow American and 23-time Grand Slam winner Williams. Both women went pro at the age of 14. And Gauff secured a spot in the finals of the U.S. Open on Thursday, making her the youngest American to reach this stage of the competition since Williams, who won in 1999 at the age of 17. Winning this year’s U.S. Open would be Gauff’s first ever Grand Slam title.

But the comparison goes beyond their prominence as Black athletes in a predominantly white sport. Gauff, who is women’s world No. 6, went viral on social media last week after confronting an umpire who turned a blind eye to her 35-year-old German opponent allegedly breaking the rules during their match. People online, as well as the Obamas, praised Gauff for standing up for herself and for her maturity in handling the situation. 

Williams, similarly, had a notorious outburst at the 2018 U.S. Open, accusing the umpire of questioning her integrity and penalizing her more severely than he would male players.

The two never went head-to-had in a professional match, but Gauff has defeated Williams’ older sister, seven-time Grand Slam winner Venus Williams, twice: At Wimbledon in 2019 when Gauff was 15 and the following year at the 2020 Australian Open, where she also beat the former No. 1-ranked Naomi Osaka.

Gauff resists the comparisons to Serena Williams, although she acknowledges it as a great honor.

“Serena is Serena. She’s the GOAT,” Gauff said in an ESPN interview on Thursday. “I hope to do half of what she does, but I’m not going to compare myself to her—she’s someone I look up to.”

Gauff added that she’s “happy to be a product of her legacy,” and said the only regret in her career will be never playing against Williams.

Rafael to Carlos

From Spain, Alcaraz is the men’s world No. 1. He has drawn similar comparisons to the 22-time Grand Slam winner and former No. 1-ranked Nadal, from their shared nationality to their similar styles of play. Alcaraz has faced Nadal on the court three times, winning their third match in the 2022 Madrid Open quarter final 6-2, 1-6, 6-3. 

Perhaps Alcaraz, who lost in the semifinals on Friday to Russian Daniil Medvedev, hasn’t gained as much attention as Gauff among U.S. social media users, but he is a favorite of his fellow U.S. Open competitors. Many professional tennis players don’t pay close attention to matches that aren’t theirs—they keep busy practicing, recovering, eating, and talking to the press—but Alcaraz seems to be the exception.

“I don’t watch a lot,” Iga Swiatek, women’s world No. 1, told the Wall Street Journal before she was eliminated from the U.S. Open. “But these matches I actually watch from the beginning till the end.”

Gauff was paying attention to Alcaraz, too. 

“If he can smile, he’s No. 1 in the world and he has all this pressure,” she said in a press conference on Wednesday. “Then… where I’m considered the underdog on paper, I can smile too.”

She and other tennis stars tuned into Alcaraz’s nearly four-hour match against No. 2-ranked Djokovic, the all-time male Grand Slam leader with 23 titles, at the hard-court Cincinnati Masters in August. The 36-year-old millennial reigned supreme in Ohio, but Alcaraz defeated only him a month earlier at Wimbledon when he grabbed his second Grand Slam title.

“They’re breaking the limits of tennis,” Gauff described it.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Paige Hagy
By Paige Hagy
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Success

Ryan Serhant lifts his arms at the premiere of Owning Manhattan, his Netflix show
Successrelationships
Ryan Serhant, a real estate mogul who’s met over 100 billionaires, reveals his best networking advice: ‘Every room I go into, I use the two C’s‘
By Dave SmithDecember 12, 2025
11 hours ago
Apple CEO Tim Cook
SuccessBillionaires
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
12 hours ago
Tensed teenage girl writing on paper
SuccessColleges and Universities
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
13 hours ago
SuccessHow I made my first million
Hinge CEO says he bribed students with Kit Kats to get the $550-million-a-year business off the ground: ‘I had to beg and borrow a lot‘
By Orianna Rosa RoyleDecember 12, 2025
13 hours ago
Steve Jobs, Steve Wozniak, and Ronald Wayne's signatures on the bottom of Apple's founding contract.
SuccessWealth
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
13 hours ago
Former Meta COO Sheryl Sandberg
SuccessWomen
Sheryl Sandberg breaks down why it’s a troubling time for women in the workplace right now
By Emma BurleighDecember 12, 2025
18 hours ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
17 hours ago
placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
3 days ago
placeholder alt text
Success
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
2 days ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
13 hours ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
13 hours ago
placeholder alt text
Arts & Entertainment
'We're not just going to want to be fed AI slop for 16 hours a day': Analyst sees Disney/OpenAI deal as a dividing line in entertainment history
By Nick LichtenbergDecember 11, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.