• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Elon Musk says San Francisco’s ‘doom spiral’ isn’t enough to force him to move Twitter’s HQ—but he’s getting a lot of good offers

By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
July 31, 2023, 11:34 AM ET
Elon Musk, pictured in 2020, said although San Francisco is “in a doom spiral,” X—formerly Twitter—would keep its HQ in the city.
Elon Musk, pictured in 2020, said although San Francisco is “in a doom spiral,” X—formerly Twitter—would keep its HQ in the city.Win McNamee—Getty Images

Elon Musk may have a complicated relationship with San Francisco—but he has no intention of moving X, the company formerly known as Twitter, out of the tech hub.

Recommended Video

Musk revealed over the weekend that the company he acquired for $44 billion last year has been offered various “rich incentives” to relocate its headquarters.

But despite its recent name change—and Musk’s often less-than-favorable views on San Francisco—X will not be leaving its long-established home, the platform’s billionaire owner said in a tweet.

“The city is in a doom spiral with one company after another [having] left or leaving. Therefore, they expect X will move too,” Musk said. “We will not.”

Musk slams ‘derelict’ and ‘unsafe’ San Francisco

In recent years, San Francisco has faced a crisis of violent crime, drug abuse, and homelessness that has drawn criticism from many prominent members of the city’s tech community.

A number of companies have vacated their stores in San Francisco’s shopping hub, a phenomenon dubbed a “retail exodus,” thanks in part to crime rates.

Earlier this year, Whole Foods abruptly closed its flagship store in San Francisco, citing employee safety, while Nordstrom, Anthropologie, and Saks Off 5th have also fled the city’s Union Square.  

Musk himself has long been a public critic of San Francisco.

Back in May, he labeled downtown San Francisco a “disaster” and likened it to “a derelict zombie apocalypse.”

A month later, Musk claimed that many Twitter employees “feel unsafe coming to work” in the city and had had their car windows smashed while they were parked outside the office.

“They also got such a null response from the police that they rarely even bother reporting crimes anymore, because nothing happens,” Musk claimed.

He has lashed out at San Francisco’s Democratic leadership in the past for allegedly failing to tackle crime, arguing in May that because the party has been in control in San Francisco for so long there is “no feedback loop for correction, because they never lose, no matter how bad it gets.”

Statistics from the San Francisco Police Department show that in the first six months of this year, the overall crime rate was down 3.4% from the same period in 2022.

However, certain crimes surged in frequency, with homicide up by 4%, vehicle thefts up by 9%, and robbery up by 12% year on year.

Earlier this year, in the wake of the fatal stabbing of Cash App founder Bob Lee in San Francisco, Musk tweeted that many people he knew had been “severely assaulted” in the city.

“Violent crime in SF is horrific, and even if attackers are caught, they are often released immediately,” he alleged.

His comments received backlash from San Francisco district attorney Brooke Jenkins, who slammed Musk’s take on the case as “reckless and irresponsible.”

Under his stewardship, X has also butted heads with city officials and residents.

Earlier this year, Twitter was sued for allegedly failing to pay rent on its offices in London and San Francisco.

Meanwhile, the city is currently investigating the giant glowing “X” that was recently installed at Twitter HQ, with officials looking into whether the required permits were obtained to erect the sign on top of the building.

The company’s neighbors have reportedly been complaining about the powerful light emitted from the new sign, with some labeling it a “danger” and a “clown show.”

Despite his differences with San Francisco and its leadership, however, the Tesla CEO and world’s wealthiest person said Saturday night that X would remain loyal to the city.

“You only know who your real friends are when the chips are down,” Musk tweeted. “San Francisco, beautiful San Francisco, though others forsake you, we will always be your friend.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Chloe Taylor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

China stopped issuing new robotaxi licenses over a glitch. America can’t stop them from rolling into active shooter situations
LawChina
China stopped issuing new robotaxi licenses over a glitch. America can’t stop them from rolling into active shooter situations
By Catherina GioinoMay 4, 2026
7 hours ago
David Sacks
EconomyEconomic growth
Trump’s former AI czar says the quiet part out loud on the economy: ‘Stopping progress in AI would be equivalent to halting the U.S. economy’
By Tristan BoveMay 4, 2026
8 hours ago
A farmer in a field plowing with a horse
Economydisruption
BofA throws cold water on AI apocalypse panic: 60% of today’s jobs didn’t exist in 1940
By Nick LichtenbergMay 4, 2026
11 hours ago
doctor
AITech
A Harvard study just found AI can now out-diagnose physicians in the ER: ‘We’re already at the ceiling’
By Jake AngeloMay 4, 2026
12 hours ago
dario
AIAnthropic
Anthropic takes shot at consulting industry in joint venture with Wall Street giants
By Nick LichtenbergMay 4, 2026
13 hours ago
Frustrated job seeker on laptop
NewslettersFortune Workplace Innovation
Nearly 4 in 10 job candidates have bailed on a hiring round because it required an AI interview
By Emma BurleighMay 4, 2026
15 hours ago

Most Popular

Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighMay 3, 2026
2 days ago
As economic despair mounts, Russian official admits the country has had enough of Putin's war on Ukraine. 'We can’t even take one region'
Economy
As economic despair mounts, Russian official admits the country has had enough of Putin's war on Ukraine. 'We can’t even take one region'
By Jason MaMay 3, 2026
1 day ago
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
By Nick LichtenbergMay 3, 2026
2 days ago
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
4 days ago
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market's nepo problem
Commentary
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market's nepo problem
By Blake O'ShaughnessyMay 3, 2026
2 days ago
Current price of silver as of Monday, May 4, 2026
Personal Finance
Current price of silver as of Monday, May 4, 2026
By Joseph HostetlerMay 4, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.