• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

3

Current price of oil as of June 11, 2026

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

3

Current price of oil as of June 11, 2026
Shipping
Europe

Maersk, Evergreen and the world’s largest shipping companies are changing as the climate does. Here’s how they’re turning the ocean liner around

By
Don Maier
Don Maier
and
The Conversation
The Conversation
Down Arrow Button Icon
By
Don Maier
Don Maier
and
The Conversation
The Conversation
Down Arrow Button Icon
July 28, 2023, 1:51 PM ET
Ditlev Blicher
Ditlev Blicher, Asia Pacific region president of A.P. Moller - Maersk, at the company's office in Singapore, on Monday, Feb. 6, 2023. Lionel Ng/Bloomberg via Getty Images

The world’s largest shipping companies are starting to update their fleets for a greener future. Maersk received the world’s first dual-fuel methanol container ship in July 2023, and dozens more container ships that can run on alternative fuels are currently on order.

Recommended Video

The industry – responsible for about 3% of global greenhouse gas emissions, more than Canada and Ireland combined – has reasons to act and to have some confidence in its multimillion-dollar investments.

On July 7, the 175 member countries of the International Maritime Organization, a United Nations agency that regulates global shipping, agreed to a new climate strategy that includes reaching net-zero greenhouse gas emissions “by or around, i.e., close to, 2050.”

The strategy’s language is vague, obscure and almost noncommittal. But it points the industry toward a cleaner future. New European Union rules will also soon go into effect that will significantly raise costs for ships burning highly polluting sulfur fuel oil.

I spent several years working in the shipping industry and follow it as a researcher and analyst. Here’s what I see changing.

Setting their own direction

The new IMO strategy does not explicitly set a new fuel standard, but it seems to indicate that less reliance on cheap, environmentally harmful, heavy-sulfur fuel oil is the best direction, and possibly less use of low-sulfur fuel oil.

What the strategy does is set goals to reduce international shippings’ greenhouse gas emissions by at least 20% by 2030, compared with 2008 levels; by at least 70% by 2040; and to reach net-zero emissions around 2050. The IMO also commits to implement a greenhouse gas emissions-pricing mechanism – a carbon levy or tax – by 2027, and to develop a goal-based marine fuel standard. At this time, that’s the only direction the IMO has provided regarding the emissions-pricing mechanism.

While the new strategy may not have been as clear or restrictive as many people hoped, the IMO may be providing the maritime industry an opportunity to set the direction itself.

A number of large ship owners and operators have already built and placed orders for container ships with some sort of alternative fuel use, primarily methanol or liquefied natural gas, and there is some interest in hydrogen. LNG is still a fossil fuel, though it’s less polluting than traditional sulfur fuel oil. Methanol, however, can be made from either natural gas or renewable sources.

Maersk’s new dual-fuel vessel – to be powered in part by green methanol – is small and plans to operate in the Baltic Sea, but Maersk may be using this vessel as a prototype for larger alternative-fuel containerships expected to be delivered next year. Evergreen, also among the world’s larger shipping companies, has ordered 24 dual-fueled methanol ships.

Purchases like Maersk’s and Evergreen’s are an indication that the maritime industry will be moving in the direction of greener fuels. They also indicate that the industry is willing to follow the IMO’s focus on well-to-wake emissions, meaning not just emissions from ship operations but also from fuel production.

Building a supply chain

The other significant challenge faced by the maritime industry is having a sufficient supply chain available to support dual-fueled vessels, which can operate on alternative fuels.

There are currently a limited number of ports worldwide with the necessary infrastructure to provide alternative fuels. But, here again, simple economics suggests that if there is enough demand, supply should follow.

With Maersk, Evergreen and others preparing to operate more dual-fuel containerships, the industry is demonstrating demand so the green-methanol supply chain can develop, and hopefully soon. Japan recently launched its first dual-fueled LNG bunkering ship – essentially a floating gas station – to develop the supply of LNG fuel.

Not mandatory, but many countries will try

The new IMO strategy has some big caveats: The goals are nonbinding, and the strategy explicitly encourages compliance when “national circumstances allow.” In other words, no nation-state will be under any legal obligation to comply.

The statement seems to have been included as a means to appear focused on achieving goals while placating some countries that may not be able or willing to meet the goals by 2030 or beyond.

It’s also unclear whether the “national circumstance” pertains to a physical nation-state, to flag registry – meaning where the ship is registered – or both. Many ships are registered in countries with weaker regulations. Adding such language appears to say that the IMO is serious about emissions and understands that some countries may have significant challenges to meet the standards. It also gets around opposition to a carbon levy, or tax on emissions, which some delegates – China for example – adamantly opposed.

Press the play button or zoom out and use the filters to see where different ship types travel. Created by London-based data visualization studio Kiln and the UCL Energy Institute

Many countries, such as the U.S., United Kingdom, Australia and those in the European Union, will work to meet the strategy, I believe. The EU is already launching its own carbon levy on shipping beginning in 2024.

Who pays for the higher costs?

One factor that the IMO, most analysts and environmentalists rarely discuss is the additional cost of using an alternative fuel.

By some estimates, green methanol costs three times as much as low-sulfur fuel oil. And low-sulfur fuel oil is more expensive than high-sulfur fuel oil. The maritime research company Drewry estimated that switching to methanol on a well-to-wake basis would increase fuel costs by 350%, or equal to approximately an additional $1,000 for each 40-foot-long shipping container aboard.

Shipping lines will soon also face higher costs from the European Union if they don’t clean up their emissions. Starting in 2024, the EU Emissions Trading System will cover all cargo and passenger ship voyages in EU waters and ports involving over 5,000 gross tons, regardless of where the ship is registered. The costs to those with high emissions are expected to significantly increase the operating costs for the global shipping fleet.

Hecla Emissions Management, a consulting arm set up by Wilhelmsen Ship Management and Affinity Shipping, analyzed the three-year phase-in period for just the EU change and expects it to cost the shipping industry nearly $19 billion.

Whether we like it or not, these additional costs will be born by the cargo owners, who will pass the costs along to their customers – and, ultimately, the consumer, meaning you and me.

Don Maier is Associate Professor of Business, University of Tennessee.

This article is republished from The Conversation under a Creative Commons license. Read the original article.

About the Authors
By Don Maier
See full bioRight Arrow Button Icon
By The Conversation
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

‘I gave SpaceX less than a 10% chance of succeeding’: Elon Musk addresses Nasdaq ahead of SpaceX IPO
InvestingSpaceX
‘I gave SpaceX less than a 10% chance of succeeding’: Elon Musk addresses Nasdaq ahead of SpaceX IPO
By Catherina GioinoJune 12, 2026
35 minutes ago
Redwood Outdoors Duo Sauna Review (2026): Our Honest Experience
HealthDietary Supplements
Redwood Outdoors Duo Sauna Review (2026): Our Honest Experience
By Emily PharesJune 12, 2026
1 hour ago
Roche and Nestlé fear talent crunch as Switzerland puts population cap to the polls
EuropeSwitzerland
Roche and Nestlé fear talent crunch as Switzerland puts population cap to the polls
By Sam ForsdickJune 12, 2026
1 hour ago
Current price of Bitcoin for June 12, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for June 12, 2026
By Joseph HostetlerJune 12, 2026
2 hours ago
Current price of Ethereum for June 12, 2026
Personal FinanceEthereum
Current price of Ethereum for June 12, 2026
By Joseph HostetlerJune 12, 2026
2 hours ago
Top CD rates from major banks June 12, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on June 12, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerJune 12, 2026
2 hours ago

Most Popular

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
2 days ago
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
3 days ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
1 day ago
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
Investing
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
By Jim EdwardsJune 12, 2026
5 hours ago
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Innovation
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
By Amanda GerutJune 9, 2026
3 days ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.