• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
TechMeta

‘It’s not simple’: Researchers tweaked Facebook’s algorithms to see if they could fix America’s political polarization. They failed

By
David Klepper
David Klepper
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
David Klepper
David Klepper
and
The Associated Press
The Associated Press
Down Arrow Button Icon
July 27, 2023, 3:46 PM ET
Mark Zuckerberg, chief executive officer of Meta Platforms.
Mark Zuckerberg, chief executive officer of Meta Platforms.David Paul Morris—Bloomberg/Getty Images
Add Fortune on Google for similar content.

The powerful algorithms used by Facebook and Instagram to deliver content to users have increasingly been blamed for amplifying misinformation and political polarization. But a series of groundbreaking studies published Thursday suggest addressing these challenges is not as simple as tweaking the platforms’ software.

Recommended Video

The four research papers, published in Science and Nature, also reveal the extent of political echo chambers on Facebook, where conservatives and liberals rely on divergent sources of information, interact with opposing groups and consume distinctly different amounts of misinformation.

Algorithms are the automated systems that social media platforms use to suggest content for users by making assumptions based on the groups, friends, topics and headlines a user has clicked on in the past. While they excel at keeping users engaged, algorithms have been criticized for amplifying misinformation and ideological content that has worsened the country’s political divisions.

Proposals to regulate these systems are among the most discussed ideas for addressing social media’s role in spreading misinformation and encouraging polarization. But when the researchers changed the algorithms for some users during the 2020 election, they saw little difference.

“We find that algorithms are extremely influential in people’s on-platform experiences and there is significant ideological segregation in political news exposure,” said Talia Jomini Stroud, director of the Center for Media Engagement at the University of Texas at Austin and one of the leaders of the studies. “We also find that popular proposals to change social media algorithms did not sway political attitudes.”

While political differences are a function of any healthy democracy, polarization occurs when those differences begin to pull citizens apart from each other and the societal bonds they share. It can undermine faith in democratic institutions and the free press.

Significant division can undermine confidence in democracy or democratic institutions and lead to “affective polarization,” when citizens begin to view each other more as enemies than legitimate opposition. It’s a situation that can lead to violence, as it did when supporters of then-President Donald Trump attacked the U.S. Capitol on Jan. 6, 2021.

To conduct the analysis, researchers obtained unprecedented access to Facebook and Instagram data from the 2020 election through a collaboration with Meta, the platforms’ owners. The researchers say Meta exerted no control over their findings.

When they replaced the algorithm with a simple chronological listing of posts from friends — an option Facebook recently made available to users — it had no measurable impact on polarization. When they turned off Facebook’s reshare option, which allows users to quickly share viral posts, users saw significantly less news from untrustworthy sources and less political news overall, but there were no significant changes to their political attitudes.

Likewise, reducing the content that Facebook users get from accounts with the same ideological alignment had no significant effect on polarization, susceptibility to misinformation or extremist views.

Together, the findings suggest that Facebook users seek out content that aligns with their views and that the algorithms help by “making it easier for people to do what they’re inclined to do,” according to David Lazer, a Northeastern University professor who worked on all four papers.

Eliminating the algorithm altogether drastically reduced the time users spent on either Facebook or Instagram while increasing their time on TikTok, YouTube or other sites, showing just how important these systems are to Meta in the increasingly crowded social media landscape.

In response to the papers, Meta’s president for global affairs, Nick Clegg, said the findings showed “there is little evidence that key features of Meta’s platforms alone cause harmful ‘affective’ polarization or has any meaningful impact on key political attitudes, beliefs or behaviors.”

Katie Harbath, Facebook’s former director of public policy, said they showed the need for greater research on social media and challenged assumptions about the role social media plays in American democracy. Harbath was not involved in the research.

“People want a simple solution and what these studies show is that it’s not simple,” said Harbath, a fellow at the Bipartisan Policy Center and the CEO of the tech and politics firm Anchor Change. “To me, it reinforces that when it comes to polarization, or people’s political beliefs, there’s a lot more that goes into this than social media.”

The work also revealed the extent of the ideological differences of Facebook users and the different ways that conservatives and liberals use the platform to get news and information about politics.

Conservative Facebook users are more likely to consume content that has been labeled misinformation by fact-checkers. They also have more sources to choose from. The analysis found that among the websites included in political Facebook posts, far more cater to conservatives than liberals.

Overall, 97% of the political news sources on Facebook identified by fact-checkers as having spread misinformation were more popular with conservatives than liberals.

The authors of the papers acknowledged some limitations to their work. While they found that changing Facebook’s algorithms had little impact on polarization, they note that the study only covered a few months during the 2020 election, and therefore cannot assess the long-term impact that algorithms have had since their use began years ago.

They also noted that most people get their news and information from a variety of sources — television, radio, the internet and word-of-mouth — and that those interactions could affect people’s opinions, too. Many in the United States blame the news media for worsening polarization.

To complete their analyses, the researchers pored over data from millions of users of Facebook and Instagram and surveyed specific users who agreed to participate. All identifying information about specific users was stripped out for privacy reasons.

Lazer, the Northeastern professor, said he was at first skeptical that Meta would give the researchers the access they needed, but was pleasantly surprised. He said the conditions imposed by the company were related to reasonable legal and privacy concerns. More studies from the collaboration will be released in coming months.

“There is no study like this,” he said of the research published Thursday. “There’s been a lot of rhetoric about this, but in many ways the research has been quite limited.”

About the Authors
By David Klepper
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Jason Lemkin
Successwork-life balance
This investor won’t back startups unless staff are in the office 6 days a week: ‘Not because I don’t have empathy, because they’re going to fail’
By Preston ForeJuly 2, 2026
54 minutes ago
Trump stopped talking about these media stocks, but his portfolio didn’t stop trading them
InvestingDonald Trump
Trump stopped talking about these media stocks, but his portfolio didn’t stop trading them
By Mia OsmonbekovJuly 2, 2026
1 hour ago
m
CommentaryManufacturing
McKinsey chairs: Building a more resilient industrial base may require $2 trillion in investment
By Eric Kutcher and Shubham SinghalJuly 2, 2026
1 hour ago
Meta’s cloud compute reports: Why build AI data centers in a cornfield when Saudi Arabia has cheap oil and cheaper power?
Big TechMeta
Meta’s cloud compute reports: Why build AI data centers in a cornfield when Saudi Arabia has cheap oil and cheaper power?
By Catherina GioinoJuly 2, 2026
3 hours ago
Scott Bessent, US treasury secretary, during an Economic Club of New York (ECNY) event in New York, US, on Tuesday, June 23, 2026.
Economynational debt
Elon Musk says AI is the only way to fix the $40 trillion U.S. debt crisis—but a new study says even the most optimistic scenario won’t fill the hole
By Eleanor PringleJuly 2, 2026
5 hours ago
A test of Anduril's Altius drone.
NewslettersTerm Sheet
Defense tech could be entering its awkward teenage years. Is the boom a bubble?
By Allie GarfinkleJuly 2, 2026
5 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
23 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.