• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersTerm Sheet

One venture capital firm is putting all of its cards—and $100M—on the middle of the country

Jessica Mathews
By
Jessica Mathews
Jessica Mathews
Senior Writer
Down Arrow Button Icon
Jessica Mathews
By
Jessica Mathews
Jessica Mathews
Senior Writer
Down Arrow Button Icon
April 27, 2023, 7:17 AM ET

Atento Capital is unusual by any measure. 

The firm, affiliated with the George Kaiser Family Foundation, is based out of Tulsa, Okla., and it’s one of only a handful of venture capital funds focused on investing in companies outside the coasts in the middle of the country. That is, the early-stage startups that aren’t in San Francisco, New York City, or, as of recently, Miami. 

But Atento looks different than other venture firms, too. Three of Atento’s five senior investors are women and people of color, as well as a majority of the rest of the firm. A core tenet of Atento is to be what venture capital often isn’t: inclusive. For the firm, that means open-door (and open-bar) DJ parties the first Friday of every month. It’s striving to meet with founders in pairs—so investors can check one another to guarantee they are leaving behind the VC-jargon during pitch meetings. It means investing in emerging general partners like Forum Ventures or Visible Hands. It means investing in founders who have been overlooked for some reason or another—whether because of where they live, what they look like, or the problems they are trying to solve.

Courtesy of Atento Capital

Atento has been investing off the GKFF balance sheet for approximately three years, deploying $128 million into a portfolio of 49 companies and 24 other VC funds. Now, Atento has raised $100 million for a new fund from its sole LP—$20 million for pre-seed investments and $80 million for early-stage and fund-of-fund investments. 

Atento’s first vintage fund will offer legitimacy. But the more alluring feature is the new compensation model. Where most of the team had been paid on salary and bonus previously, nine of Atento’s team members will now have carry in the fund. As I wrote today in a piece for Fortune:

This is transformational for team members like Josephine Nelms, Director of Operations at Atento, who grew up in a single-mother home in public housing in Tulsa. Nelms is still paying off debt from putting herself through college, and says she has worked multiple jobs her whole life: from selling chronicles in public housing, to doing hair in middle school. Now, she says, her children will start out much further ahead than she could.

“For my kiddos, the possibilities are endless,” Nelms says. “We’re talking about what college you want to go to; what do you want to do in your future? What type of business do you want to have now?”

“She’s my inspiration,” Michael Basch, cofounder of Atento, told me. “It makes me proud that she’s a partner at Atento Capital and will have carry in that fund. That’s what this is all about. I’m most proud of that.”

You can read the full piece here.

The final hours of Bob Lee…The death of Cash App creator Bob Lee shook the city of San Francisco—and the whole tech industry. It led to a myriad of finger-pointing by venture capitalists and entrepreneurs, who blamed his gruesome stabbing on liberal policies and homelessness. But the man who allegedly stabbed Lee was no stranger, prosecutors say. Read more here.

See you tomorrow,

Jessica Mathews
Twitter: @jessicakmathews
Email: jessica.mathews@fortune.com
Submit a deal for the Term Sheet newsletter here.

Jackson Fordyce curated the deals section of today’s newsletter.

VENTURE DEALS

- Energy Dome, a Milan-based energy storage company, raised €40 million ($44.15 million) in Series B funding co-led by Eni Next and Neva SGR. 

- Therini Bio, a San Francisco-based inflammatory neurodegenerative and retinal disease biotech company, raised $36 million in Series A funding co-led by Dementia Discovery Fund, MRL Ventures Fund, Sanofi Ventures, and SV Health Investors’ Impact Medicine Fund. 

- TympaHealth, a London-based hearing assessment and diagnostic solution platform, raised $23 million in Series A funding led by Octopus Ventures.

- Axoni, a New York-based data synchronization technology and financial market infrastructure provider, raised $20 million in funding. EJF Ventures led the round and was joined by Laurion Capital Management, Communitas Capital, and others. 

- Relay, a Raleigh, N.C.-based cloud platform for frontline teams, raised $13 million in Series A funding from Sovereign's Capital, Wind River Ventures, and others.

- Ctrl, a London- and Tel Aviv-based workspace automation platform, raised $9 million in funding. LocalGlobe and Earlybird led the round and were joined by Dig Ventures, Jibe Ventures, and others. 

- TinyTap, a Tel Aviv-based educational gaming platform, raised $8.5 million in funding.  Sequoia China, Liberty City Ventures, Kingsway Capital, Shima Capital, Polygon, GameFi Ventures, and others invested in the round.

- AirOps, a Miami-based A.I. deployment company, raised $7 million in seed funding. Wing VC led the round and was joined by Founder Collective, XFund, Village Global, Apollo Projects, and Lachy Groom. 

- Ansa, a San Francisco-based digital wallet infrastructure platform, raised $5.4 million in seed funding. Bain Capital Ventures led the round and was joined by Box Group, Wischoff Ventures, Cambrian Ventures, The Fintech Fund, Susa Ventures, and others.

- AaDya Security, a Detroit-based cybersecurity software company, raised $5 million in Series A funding. Left Lane Capital led the round and was joined by 645 Ventures, Firebrand Ventures, Gaingels, and Invest Detroit.

- POSH, a New York-based live experiences management and monetization platform, raised $5 million in seed funding. Companyon Ventures and EPIC Ventures co-led the round and were joined by Cameron Dallas, Day One Ventures, Pareto Holdings, Joshua Browder, and others. 

- Plumery, an Amsterdam-based digital banking experience platform, raised $4.5 million in seed funding. Headline and Better Tomorrow Ventures co-led the round and were joined by Seedcamp, Cocoa Ventures, and other angels.

- Amboss Technologies, a Portland, Ore.-based data analytics provider for the Bitcoin Lightning Network, raised $4 million in seed funding. Stillmark led the round and was joined by Valor Equity Partners and Draper Associates. 

- Operant, a San Francisco-based runtime application protection platform, raised $3 million in seed funding led by Felicis. 

- WunderGraph, a Miami-based backend framework platform for frontend development, raised $3 million in seed funding led by Aspenwood Ventures.

- Dori, an Atlanta-based generative-A.I. platform for private market transactions, raised $2 million in seed funding. Counterpart Ventures, Correlation Ventures, Service Provider Capital, and others. 

- Teahouse Finance, a Taiwan-based decentralized asset management and strategy platform provider, raised $2 million in funding from AppWorks.

PRIVATE EQUITY

- Celerity Consulting Group, backed by Hastings Equity Partners, acquired Clear Path, an Auburn, Calif.-based gas and electric utilities consultant. Financial terms were not disclosed.

- Great Hill Partners acquired a majority stake in Fusion Risk Management, a Chicago-based risk management software and services company, from Vista Equity Partners. Per the terms of the deal, Vista Equity Partners, Catalyst Investors, and Level Equity Management will retain a minority stake. Financial terms were not disclosed.

OTHER

- Honeywell agreed to acquire Compressor Controls Corporation, a Des Moines, Iowa-based turbomachinery train optimization services provider, from INDICOR for $670 million.

- Yahoo acquired Wagr, a Nashville-based betting app. Financial terms were not disclosed.

SPAC

- OpSec Group, a Lancaster, Pa.-based brand protection solutions and intellectual property management company, agreed to go public via a merger with Investcorp Europe Acquisition Corp I, a SPAC. The deal is valued at $426 million. 

FUNDS + FUNDS OF FUNDS

- Greycroft, a New York-based venture capital firm, raised more than $1 billion across two funds focused on early- and growth-stage enterprise and consumer businesses.

PEOPLE

- Castlelake, a Minneapolis-based alternative investment firm, appointed Evan Carruthers and Rory O’Neill to co-CEO and promoted Yen-Wah Lam to chief people officer and president.

This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox.

About the Author
Jessica Mathews
By Jessica MathewsSenior Writer
LinkedIn iconTwitter icon

Jessica Mathews is a senior writer for Fortune covering transportation, defense tech, and Elon Musk’s companies.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Frustrated job seeker on laptop
NewslettersFortune Workplace Innovation
Nearly 4 in 10 job candidates have bailed on a hiring round because it required an AI interview
By Emma BurleighMay 4, 2026
1 hour ago
The crypto industry is obsessed with conferences. The vibe at them is changing
NewslettersFortune Crypto
The crypto industry is obsessed with conferences. The vibe at them is changing
By Jeff John RobertsMay 4, 2026
2 hours ago
VC firm Ethereal has avoided the spotlight for 5 years—now it’s telling its story
NewslettersTerm Sheet
VC firm Ethereal has avoided the spotlight for 5 years—now it’s telling its story
By Jeff John RobertsMay 4, 2026
3 hours ago
Occidental Petroleum’s CEO transition puts a spotlight on the foreign post advantage
C-SuiteNext to Lead
Occidental Petroleum’s CEO transition puts a spotlight on the foreign post advantage
By Ruth UmohMay 4, 2026
3 hours ago
Spirit Airlines’ shutdown is a case study in what happens when a turnaround plan breaks
NewslettersCFO Daily
Spirit Airlines’ shutdown is a case study in what happens when a turnaround plan breaks
By Sheryl EstradaMay 4, 2026
3 hours ago
The eBay logo with a mobile phone in 2025. (Photo: Klaudia Radecka/NurPhoto/Getty Images)
NewslettersFortune Tech
GameStop makes an unsolicited $56 billion offer for eBay
By Andrew NuscaMay 4, 2026
3 hours ago

Most Popular

America got rich and got sad. A top economist says 2020 broke something that hasn't healed
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
By Nick LichtenbergMay 3, 2026
1 day ago
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighMay 3, 2026
1 day ago
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
3 days ago
As economic despair mounts, Russian official admits the country has had enough of Putin's war on Ukraine. 'We can’t even take one region'
Economy
As economic despair mounts, Russian official admits the country has had enough of Putin's war on Ukraine. 'We can’t even take one region'
By Jason MaMay 3, 2026
17 hours ago
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market's nepo problem
Commentary
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market's nepo problem
By Blake O'ShaughnessyMay 3, 2026
1 day ago
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
AI
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
By Sasha RogelbergMay 3, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.