• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

2

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

3

Current price of oil as of June 12, 2026

1

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

2

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

3

Current price of oil as of June 12, 2026
SuccessTicketmaster

Ticketmaster is hiring a director of social media after the Taylor Swift debacle—and the ideal candidate has to be ‘brave and resilient’ 

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
March 21, 2023, 7:54 AM ET
Taylor Swift on stage for her The Eras Tour
Ticketmaster was dragged in front of a Senate hearing over the chaos Taylor Swift fans faced when trying to secure tickets.Kevin Mazur/Getty Images for TAS Rights Management

Ticketmaster has found itself under a great deal of scrutiny over the past six months—from the highest level of American politics to its customers—for failures in its ticketing system. And now it’s looking for someone to face the music on its social media channels.

Taylor Swift fans faced chaos when trying to get their hands on a pass for the singer’s Eras Tour, which was announced last November. A series of issues from site crashes to cancellations of general sales lead to a senate hearing in February 2023.

The likes of Alexandria Ocasio-Cortez made calls to “break up” Ticketmaster and its parent group Live Nation, saying the group is a monopoly with too much power over the entertainment ticket industry.

Now, Ticketmaster wants a new director of social media to weather such storms in the future and improve communication with customers.

In a job posting to LinkedIn, Ticketmaster said the ideal candidate would—perhaps unsurprisingly—need to be “resilient.” The posting continues that the behavioral skills needed for the job also include bravery and the ability to “think big, framing designs in the context of the broader fan experience, and [be] comfortable diving deep into the details.”

The basics of the job cover strategy, team management, creative process management, and working with external parties to ensure campaigns are rolled out smoothly.

The person Ticketmaster is looking for needs to be “fan-centric” with an understanding of “how to speak to fans.” The candidate will also need to enjoy working in a “fast-paced and ever-changing environment,” with at least 10 years of experience in social media or influencing to draw from.

The new hire will be paid six figures to take up the post on the front line, communicating with fans from the announcement of new events through dealing with complaints at the other end. The salary range for the role is anywhere between $140,000 and $175,000.

However, the employer is keen to add that this figure could vary depending on where the candidate is based as well as education, experience, expected quality and quantity of work, travel, and pay alignment with other colleagues.

Ticketmaster describes itself on LinkedIn as giving “millions of fans—worldwide—fair and easy access to the biggest and best in live entertainment.” Its values, it says, comprise reliability, teamwork, belonging, and integrity, adding: “If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.”

Ticketmaster did not respond when approached by Fortune for comment.

Fury from The Cure

Another criticism of Ticketmaster is its hidden fees, which have incurred the wrath of President Biden.

Artists are similarly trying to find loopholes to expensive tickets, with The Cure keeping their prices deliberately low to make their gigs more accessible. The band, known for hits such as “Friday I’m in Love” and “Just Like Heaven,” tried to avoid ticket scalping by selling seats for as little as $20 and limiting sales to verified fans. After tickets for the U.S. tour went on sale Wednesday, some fans reported paying more in fees than for their seats.

Ticketmaster’s social media team had to scramble a response to frontman Robert Smith, who said he was “sickened” by the “fees debacle.” The singer secured a refund for fans following a discussion with the platform, and further money was returned to those who purchased tickets through Ticketmaster’s Face Value Exchange platform.

The Cure Face Value Exchange for OVER ONE THOUSAND DOLLARS PLUS FEES???!!! #TheCure #Ticketmaster #TicketSales #EventSales #Scalping pic.twitter.com/eeyGjYbPSF

— THE CURE FOREVER (@TheCureForever_) March 17, 2023

The service is meant to see fans swapping tickets at the original price; however, some buyers reported asking prices of more than $1,000. Ticketmaster responded on Twitter: “Refunds are in progress to fans for any costs over original ticket price. We stand with the band on their decision to use a Face Value Exchange and it will be enforced on our marketplace.”

Subscribe to Well Adjusted, our newsletter full of simple strategies to work smarter and live better, from the Fortune Well team. Sign up today.
About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Raquel Urtasun
SuccessCareers
The ‘AI superstar’ CEO behind a self-driving truck unicorn on why Gen Z is a better hiring bet than industry veterans
By Preston ForeJune 13, 2026
47 minutes ago
Bret Johnsen looks up, smiling, as he claps his hands.
C-SuiteSpaceX
SpaceX CFO Bret Johnsen quietly engineered its historic IPO and became an overnight billionaire
By Sasha RogelbergJune 13, 2026
2 hours ago
t
C-SuiteElections
Upstate New York sticker mogul has a bronze Trump statue, MAGA hip-hop album and a presidential endorsement. The local machine wants the Marine
By Michael Hill, Anthony Izaguirre and The Associated PressJune 12, 2026
18 hours ago
Warehouse workers with robot
SuccessJobs
Walmart has a message for its 2.1 million workers: AI is going to improve your job, not take it: ‘Technology will power our future’
By Emma BurleighJune 12, 2026
18 hours ago
Bridgit Mendler speaking at Fortune's conference
SuccessCareers
Ex-Disney star Bridgit Mendler reveals she was rejected hundreds of times by Hollywood—but it primed her for her current job as a space start-up CEO
By Preston ForeJune 12, 2026
18 hours ago
fort
CommentaryFlorida
Ken Griffin has Miami. Stephen Ross has West Palm Beach. Fort Lauderdale had Wayne Huizenga — and it’s been winning ever since
By Jenni MorejonJune 12, 2026
23 hours ago

Most Popular

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
Investing
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
By Jim EdwardsJune 12, 2026
23 hours ago
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
4 days ago
Current price of oil as of June 12, 2026
Personal Finance
Current price of oil as of June 12, 2026
By Joseph HostetlerJune 12, 2026
21 hours ago
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
Success
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
By Catherina GioinoJune 11, 2026
2 days ago
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
3 days ago
Meet the SpaceX employees who are set to become multimillionaires thanks to its IPO: from execs to even welders
Success
Meet the SpaceX employees who are set to become multimillionaires thanks to its IPO: from execs to even welders
By Preston ForeJune 11, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.