• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

3

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

3

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
SuccessCareers

The ‘AI superstar’ CEO behind a self-driving truck unicorn on why Gen Z is a better hiring bet than industry veterans

Preston Fore
By
Preston Fore
Preston Fore
Success Reporter
Down Arrow Button Icon
Preston Fore
By
Preston Fore
Preston Fore
Success Reporter
Down Arrow Button Icon
June 13, 2026, 5:00 AM ET
Raquel Urtasun
Raquel Urtasun, CEO of autonomous trucking startup Waabi, is betting on AI-first young talent—and says curiosity matters more than experience.Courtesy of Waabi
Add Fortune on Google for similar content.


Raquel Urtasun is a Gen Xer, but she’s putting her faith in Gen Z. 

Recommended Video

The 50-year-old began her career in academia, working alongside the “Godfather of AI” Geoffrey Hinton, before building out Uber’s self-driving technology division. Now, the founder and CEO of the autonomous trucking unicorn Waabi, she realizes there’s a lot of fear and anxiety about AI reshaping the future of work. But she sees something else entirely, and it’s not just because she’s raised over $1 billion for her unicorn: this is one of the best times to be alive, and to be a young worker.

“Fear can paralyze your ability to embrace that change,” Urtasun told Fortune when asked about Gen Z’s worries about an uncertain AI future. “And I think that everybody should take this change as an opportunity.”

Since its 2021 launch, Waabi has raised more than $1 billion to develop technology once considered science fiction, including a recent Series C round co-led by Khosla Ventures. In partnership with Volvo, its autonomous trucks are already testing road operations, offering a glimpse of a driverless future arriving faster than many once expected.

For Urtasun, that optimism extends to who she hires. Rather than seeking candidates with decades of industry experience, she looks for something harder to teach: raw adaptability.

It’s a mindset she developed in academia, where she learned to spot and shape young talent before it calcified into conventional thinking. “As a professor, you rely on really raw young talent,” she said.

At Waabi, she applies the same logic—prioritizing workers who are versatile, eager to learn, and willing to rethink assumptions from scratch. “AI-first—that’s the talent that is really making the transformation,” she said. “It’s not the talent that has been, 20 years doing software engineering.”

‘AI Superstar’ CEO tells Gen Z to bet big on curiosity

A native of Spain, Urtasun earned her Ph.D. in computer science from EPFL in Switzerland in 2006, did postdoctoral work at Massachusetts Institute of Technology and University of California, Berkeley, and later became a professor at the University of Toronto—where she built a reputation for pioneering AI research. (This is where Geoffrey Hinton entered the picture.)

For Urtasun, the most valuable lesson from her years in higher education wasn’t mastering a single speciality—it was learning how to learn. She credited her academic career with teaching her to adapt quickly, embrace interdisciplinary thinking, and continuously pick up new skills as technology evolves.

By 2017, the “AI Superstar,” as described by Wired, was tapped by Uber to head up the company’s new advanced technologies division. Four years later, she struck out on her own, founding Waabi with ambitions to rethink autonomous driving from scratch.

One of Waabi’s core principles, she said, is simply curiosity—a mindset shaped in part by years spent working with students and watching how younger generations approach learning. That experience has also fueled her optimism about the future of work in the AI era. Today’s graduates are entering the workforce with tools previous generations never had—and it would be a mistake to not take advantage of the opportunity.

“If I’m somebody graduating now,” she said. “I [would] be so excited.”

Waabi CEO learned about proving your haters wrong from Uber CEO Dara Khosrowshahi

Working at the intersection of software and physical AI has never been easy—but few industries have tested founders’ patience quite like autonomous driving. 

For years, promises that self-driving cars were just around the corner fueled billions in investment. But reality has proved more complicated. Waymo, a subsidiary of Google, is the biggest operator of fully autonomous vehicles—but after sone two decades of existence, operates in just 11 U.S. cities. It also continues to face uphill battles in both its existing locations and hopeful expansions.

A survey from consulting firm McKinsey earlier this year found expectations for fully autonomous passenger vehicles and long-haul trucking have continued to slip, with timelines now stretching closer to the end of the decade.

For Urtasun, the industry’s complications is just evidence of the need for “infinite grit” as an entrepreneur. To the disagreement of others who thought she was entering the space too late, she believed the industry needed to be rebuilt around an AI- and safety-first approach.

“Not everybody is going to believe you at the beginning,” she said. “But you can prove them wrong.”

Part of that resilience, Urtasun added, came from her years at Uber, where she “learned to be an executive” while working under CEO Dara Khosrowshahi. 

Khosrowshahi encouraged her to remember that employees absorb more than strategy—they watch how leaders react in moments of uncertainty. Even amid setbacks or “big fires,” as Urtasun described them, leaders have to signal a path forward.

“Lead with positivity,” she said, recalling his advice. “Although you might not realize, every gesture, everything—people pay attention.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Preston Fore
By Preston ForeSuccess Reporter
LinkedIn iconTwitter icon

Preston Fore is a reporter on Fortune's Success team.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Success

raikes
CommentaryMicrosoft
Jeff Raikes: The talent debt I warned about is now showing up in the data
By Jeff RaikesJuly 26, 2026
2 hours ago
Salary Transparent Street creator Hannah Williams
SuccessCareers
This millennial job-hopped every 6 months to $90K by the time she was 23—she left it all behind to become a salary negotiation guru
By Emma BurleighJuly 26, 2026
3 hours ago
Photo of young woman in a red dress observing the man she's talking to
Economylifestyle
College women are snapping up the highest-earning men without college degrees, leaving the rest further behind
By Mia OsmonbekovJuly 26, 2026
4 hours ago
students
CommentaryEducation
I’ve been teach college students for decades. Most of them can no longer finish a book
By Austin SaratJuly 26, 2026
4 hours ago
katty
CommentaryLeadership
Katty Kay: confidence is the skill that turns thoughts into action—and companies need to start teaching it
By Katty KayJuly 26, 2026
5 hours ago
The Pete behind Jersey Mike’s was only 17 years old when he borrowed $125,000 to buy the chain—with some help from his high school football coach
SuccessFounders
The Pete behind Jersey Mike’s was only 17 years old when he borrowed $125,000 to buy the chain—with some help from his high school football coach
By Marco Quiroz-GutierrezJuly 26, 2026
6 hours ago

Most Popular

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
1 day ago
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
Middle East
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
By Jason MaJuly 25, 2026
18 hours ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
2 days ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
1 day ago
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
Environment
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
By Sasha RogelbergJuly 25, 2026
1 day ago
A Hims cofounder fired his entire marketing team for AI. Now his 24/7 online vet service is growing 20% a month
Success
A Hims cofounder fired his entire marketing team for AI. Now his 24/7 online vet service is growing 20% a month
By Sydney LakeJuly 25, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.