• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Elon Musk’s Twitter now responds to all journalist requests with a single emojiĀ 

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
March 20, 2023, 7:06 AM ET
Elon Musk in a costume with his arms spread wide.
Elon Musk previously disbanded Tesla's PR team but now, at Twitter at least, is responding to journalists. Taylor Hill—Getty Images

Tesla and Twitter CEO Elon Musk has always had an unusual relationship with the media—and now he’s taken it one step further.

Reporters contacting Twitter for legal reasons are now receiving a single emoji back in their inbox. A šŸ’©.

Fortune, like many other global news outlets, has contacted the embattled company droves of times since Musk took over in October of last year. Journalists have sought comment or background information on topics of huge importance not only to the public but to Musk’s staff themselves.

Issues have included mass layoffs, lawsuits, privacy for users, and, recently, a spat between Musk and a former member of staff who questioned whether he still worked at the company as he hadn’t heard from Twitter’s HR team.

The SpaceX cofounder has reportedly sacked at least half of Twitter’s staffers since he took over. This has apparently included the communications team, alongside teams that cover human rights, machine learning ethics, and accessibility.

Pravda

Musk, who this year broke the Guinness World Record for the largest loss of personal wealth in history, pledged in the past to support accurate reporting through a content-verification platform Pravda. The service, he said, would allow readers to ā€œrate the core truth of any article and track the credibility score over time of each journalist, editor and publication.ā€

It is unclear how independent the service will be of Musk’s influence. Responding to the former PayPal boss’s 2018 tweet about the launch of Pravda, one user wrote: ā€œHe’s not kidding folks. I noticed that one of Musk’s agents had incorporated Pravda Corp in California back in October last year [2017]. I was wondering what it was all about.ā€

A great deal of news pertaining to the future of Twitter is now being released on the platform itself by the CEO. Last year Musk promised to abide by the results of a poll posted on the site, giving users the option of Musk stepping down or staying on.

After users overwhelmingly voted for Musk to go, he tweeted: ā€œI will resign as CEO as soon as I find someone foolish enough to take the job! After that, I will just run the software and servers teams.ā€

It is unclear how long Twitter’s new press policy will be in place. When contacted by Fortune to question if Twitter may change its emoji-response policy for the benefit of its users and staff in the future, it received a šŸ’© back.

What about Tesla and SpaceX?

Musk’s other headline companies have yet to confirm whether they’ll be implementing a similar response system.

Tesla’s press team—the people responsible for responding to journalists’ questions and managing the public’s perception of the company—was apparently dissolved in 2020. The move was first reported by electric transportation news outlet Electrek, saying a source ā€œat the highest level at Teslaā€ had confirmed the company had no PR team.

When contacted by Fortune for comment, Tesla did not respond.

Inquiries have also previously been directed to SpaceX about its Global Roaming Starlink service but received no response. When contacted by Fortune to see if it too would be rolling out an emoji reaction, SpaceX did not reply.

Subscribe to Well Adjusted, our newsletter full of simple strategies to work smarter and live better, from the Fortune Well team. Sign up today.
About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

heitmann
CommentaryEntrepreneurship
Here’s how to build something that lasts, from the founder of a $300 million bootstrapped company that’s been growing for 28 years straight
By Tim HeitmannMarch 1, 2026
1 hour ago
U.S. President Donald Trump delivers the State of the Union address during a joint session of Congress in the House Chamber at the Capitol on February 24, 2026 in Washington, D.C.
EnergyData centers
Your utility bills keep going up. Here’s everyone you can blame—AI data centers included
By Jordan BlumMarch 1, 2026
3 hours ago
PoliticsColleges and Universities
Pentagon chief blocks officers from attending Ivy League schools and other top universities, including partners on AI and space
By Jason MaFebruary 28, 2026
11 hours ago
AIAnthropic
Anthropic CEO Dario Amodei says ā€˜we are patriotic Americans’ committed to defending the U.S. but won’t budge on ā€˜red lines’
By Jason MaFebruary 28, 2026
16 hours ago
sarandos
InvestingMedia
3 things we will never know after Netflix pulled out of the Warner Bros. bidding, handing it to Paramount
By Nick LichtenbergFebruary 28, 2026
19 hours ago
OpenAI CEO Sam Altman
AIAnthropic
OpenAI sweeps in to ink deal with Pentagon as Anthropic is designated a ā€˜supply chain risk’—an unprecedented action likely to crimp its growth
By Jeremy KahnFebruary 28, 2026
19 hours ago

Most Popular

placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
2 days ago
placeholder alt text
AI
The week the AI scare turned real and America realized maybe it isn't ready for what's coming
By Nick LichtenbergFebruary 28, 2026
1 day ago
placeholder alt text
Middle East
Iran is now on 'death ground' amid existential threat from U.S. attacks and could 'go big' in retaliation, former NATO commander warns
By Jason MaFebruary 28, 2026
18 hours ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ā€˜5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of February 27, 2026
By Danny BakstFebruary 27, 2026
2 days ago
placeholder alt text
Middle East
Dubai’s worst nightmare unfolds as Iran strikes Gulf neighbors
By Dana Khraiche, Fiona MacDonald and BloombergFebruary 28, 2026
13 hours ago

Ā© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy NoticeĀ | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.