• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

Qualtrics co-founder Ryan Smith has long championed his home state of Utah. Now, he’s not alone

By
Michal Lev-Ram
Michal Lev-Ram
and Jackson Fordyce
Down Arrow Button Icon
By
Michal Lev-Ram
Michal Lev-Ram
and Jackson Fordyce
Down Arrow Button Icon
March 14, 2023, 5:07 AM ET
Ryan Smith of Qualtrics at the 2015 Web Summit in Dublin, Ireland.
Ryan Smith of Qualtrics at the 2015 Web Summit in Dublin, Ireland.Sportsfile/Corbis/Sportsfile via Getty Images

Good morning. This is Michal Lev-Ram, writing from Utah, where Fortune will be holding its Brainstorm Tech conference later this year.

Landing in Salt Lake City early last week was a beautiful sight. A fresh sprinkling of snow made the surrounding Wasatch Mountains appear even more spectacular than usual, their white peaks glistening in the sun. “Before, my largest concern was water,” Utah Gov. Spencer Cox told me during a sit-down interview later in the week. “But we’ve gotten so much snow.” The Governor’s new concern? Population growth has been on a tear in the Beehive State—partly the result of an influx of pandemic-era tech transplants—and so, in turn, has the cost of living.

I met Gov. Cox at X4, the customer conference put on by Utah-based software company Qualtrics, which was attended by about 10,000 people. “I remember trying to recruit to Utah 10 years ago, and it was hard,” Ryan Smith, Qualtrics co-founder and executive chairman, told me. “We used to be scared to relocate people here. We’d, like, make sure their kids were okay at their new school.” 

Smith, who along with his wife also owns the Utah Jazz NBA team, has long been bullish on his home state. He’s no longer a lone voice. According to Zig Serafin, CEO of Qualtrics: “There’s a lot in Silicon Valley and Seattle that people aren’t loving.” That may be true, but Utah’s relatively low taxes and affordable real estate—yes, even despite the recent uptick—might have something to do with the appeal of the state too. And its surprisingly high rate of unicorns is helping to attract all sorts of suitors. 

Speaking of: Just this Monday, private equity firm Silver Lake and the Canada Pension Plan Investment Board agreed to acquire Qualtrics in a $12.5 billion deal. (During interviews that took place at X4, Smith declined to comment on the then-impending acquisition, though he said being a “private company with scale” was the most exciting time in Qualtrics’ history.)

This wave of activity in the state—coupled with its natural beauty—is the reason we’re bringing our Brainstorm Tech conference to Park City, Utah this July. You can find out more and apply to attend here. The snow will be gone by summer, but the Wasatch Mountains will be just as picturesque.

Michal Lev-Ram

TOP NEWS

SVB's optimistic CEO 

A deep dive into the leadership atop Silicon Valley Bank reveals that CEO Greg Becker and his two lieutenants all but ignored the Fed's interest rates hikes, betting rates would come back down to earth. Before the bank's collapse, their upbeat attitudes were more "befitting tech entrepreneurs than bank honchos," the Wall Street Journal reports. 

Schwab’s net worth falls 

Charles Schwab's wealth has plummeted by $2.9 billion since March 8, the most significant drop since he appeared on the Bloomberg Billionaires Index 10 years ago. His net worth now stands at $10 billion. Schwab's company shares have fallen by 32% since last week's close as traders assess the risk SVB's collapse poses to other institutions. Bloomberg

U.S. sues Rite Aid 

The U.S. government has filed a lawsuit against Rite Aid, accusing the pharmacy chain of illegally filling hundreds of thousands of prescriptions for controlled substances, including opioids, while ignoring red flags. The complaint, filed in a Cleveland federal court, states that from May 2014 to June 2019, Rite Aid filled prescriptions that were medically unnecessary, off-label, or not issued in the usual course of professional practice, and that pharmacists continued to fill these prescriptions despite clear signs of wrongdoing. Rite Aid did not return Reuters's request for comment. Reuters

AROUND THE WATERCOOLER

FDIC official warned 4 years ago that uninsured regional bank deposits were an ‘underappreciated risk.’ No one listened, and we’re now paying the price by Will Daniel

Sam Altman personally gave loans to stranded startup founders while taking shots at D.C. for making bank blowup ‘somewhat political’ by Marco Quiroz-Gutierrez

Elizabeth Warren knows exactly why Silicon Valley Bank failed—and who should pay by Tristan Bove

Silicon Valley Bank implosion shows why FDIC insurance is so important. Here’s how it works, and how it could be the key to protecting your money by Alicia Adamczyk

Silicon Valley Bank deposits may be safe, but the startup ecosystem has lost a crucial partner by David Meyer

This edition of CEO Daily was edited by Jackson Fordyce. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Author
Michal Lev-Ram
By Michal Lev-RamSpecial Correspondent
Twitter icon

Michal Lev-Ram is a special correspondent covering the technology and entertainment sectors for Fortune, writing analysis and longform reporting.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

OpenAI cofounder and president Greg Brockman (left) and cofounder and CEO Sam Altman (right) dressed in suits and walking through the lobby of a court house.
NewslettersEye on AI
Musk’s court fight against OpenAI produces more heat than light on the control of advanced AI
By Jeremy KahnMay 5, 2026
11 hours ago
Women’s sports is booming—but a new divide is taking shape
NewslettersMPW Daily
Women’s sports is booming—but a new divide is taking shape
By Emma HinchliffeMay 5, 2026
16 hours ago
84% of S&P 500 companies have beaten earnings estimates this quarter—and these two words keep coming up
NewslettersCFO Daily
84% of S&P 500 companies have beaten earnings estimates this quarter—and these two words keep coming up
By Sheryl EstradaMay 5, 2026
19 hours ago
Sequoia-backed Astrocade raises $56 million to let everyone build games
NewslettersTerm Sheet
Sequoia-backed Astrocade raises $56 million to let everyone build games
By Allie GarfinkleMay 5, 2026
20 hours ago
President Donald Trump in Washington, D.C. on May 4, 2026. (Photo: Kent Nishimura/AFP/Getty Images)
NewslettersFortune Tech
Trump may seek to review AI models before launch
By Andrew NuscaMay 5, 2026
21 hours ago
A jittery CEO crowd at Milken looks abroad for growth—and answers
NewslettersCEO Daily
A jittery CEO crowd at Milken looks abroad for growth—and answers
By Diane BradyMay 5, 2026
21 hours ago

Most Popular

Clean energy's winning argument is the one it refuses to make
Commentary
Clean energy's winning argument is the one it refuses to make
By David CraneMay 5, 2026
20 hours ago
Current price of oil as of May 5, 2026
Personal Finance
Current price of oil as of May 5, 2026
By Joseph HostetlerMay 5, 2026
18 hours ago
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
Success
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
By Orianna Rosa RoyleMay 5, 2026
18 hours ago
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighMay 3, 2026
3 days ago
China stopped issuing new robotaxi licenses over a glitch. America can't stop them from rolling into active shooter situations
Law
China stopped issuing new robotaxi licenses over a glitch. America can't stop them from rolling into active shooter situations
By Catherina GioinoMay 4, 2026
1 day ago
Current price of silver as of Tuesday, May 5, 2026
Personal Finance
Current price of silver as of Tuesday, May 5, 2026
By Joseph HostetlerMay 5, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.