• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechVolkswagen
Europe

U.S. loses out to Canada for Volkswagen’s billion-dollar battery factory site

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
March 13, 2023, 11:56 AM ET
Volkswagen Group CEO Oliver Blume wants to narrow the large gap to Tesla.
Volkswagen Group CEO Oliver Blume will invest billions in a new Canadian battery-cell factory to narrow the gap with Tesla.Daniel Roland—AFP/Getty Images

Resource-rich Canada beat out the United States as the site for Volkswagen’s first North American battery cell factory.

The group’s new subsidiary PowerCo plans to begin production of its high-volume “unified” cell in St. Thomas in the province of Ontario in 2027 as it seeks to narrow the gap with industry heavyweight Tesla.

While no financial details were disclosed, VW uses a standardized layout based on its first cell factory in Germany’s Salzgitter, which is estimated to cost €2 billion ($2.2 billion).

“Electric mobility is our opportunity for growth in the North American region, and we’re pushing ahead with an ambitious strategy to take a leading position,” said Volkswagen Group of America CEO Pablo Di Si in a statement on Monday. “PowerCo’s investment in Canada will underpin that strategy by meeting our needs for a stable supply of electric vehicle batteries.”

Lithium-ion battery cells are the heart of electric vehicles.

Not only does their chemical profile determine performance of a vehicle and the speed of charging, they can also represent roughly 40% of an EV’s cost thanks to the use of expensive metals like nickel and cobalt.

PowerCo’s main product is a standardized battery cell that can flexibly employ either high nickel, manganese, or iron-based chemistries depending on the starting price of the vehicle.

Four out of every five cells VW will use in its EVs will be powered by these “unified cells.”

How Canada won the race

President Joe Biden has made it a priority of his administration to encourage companies to invest in U.S. manufacturing, in particular when it comes to green technology like EVs thanks to tax breaks offered by the Inflation Reduction Act.

PowerCo chairman Thomas Schmall told reporters during a briefing in Salzgitter on Monday that some 200 different parameters were considered when selecting the location for VW’s first North American battery cell factory, including proximity both to raw materials as well as to its U.S. factories.

VW said that Canada offers ideal conditions thanks to a local supply of important raw materials and abundant access to clean electricity. 

The country’s minister for science and industry, François-Philippe Champagne, called it a “vote of confidence in Canada as the green supplier of choice to the world.”

The cells produced in St. Thomas will feed VW’s Chattanooga plant, where the electric ID.4 crossover is currently built.

The St. Thomas plant will also supply a new production site in South Carolina, where the company will build electric SUVs and trucks under the Scout brand. 

More than 200,000 Scout vehicles are expected to run off the assembly line annually in Columbia, S.C., when production begins at the end of 2026.

“Based on current estimates, we will need roughly 60 to 100 gigawatt-hours of cell supply to meet projected North American EV demand by 2030,” Schmall told reporters on Monday.

By comparison, Salzgitter is expected to supply 40 GWh worth of cells annually, enough for about half a million electric vehicles, when its production begins in two years’ time.

All told PowerCo plans to invest up to €30 billion by 2030 to build out its global cell-manufacturing base.

St. Thomas is the third site the company has selected after Salzgitter and Valencia in Spain.

“With the decisions for cell production in Canada and a Scout site in South Carolina, we’re fast-forwarding the execution of our North American strategy,” VW Group CEO Oliver Blume said. 

Fortune's CFO Daily newsletter is the must-read analysis every finance professional needs to get ahead. Sign up today.

About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

The hidden menace behind Big Tech’s AI arms race: Meta, Amazon and others are spending billions on hardware that’s worthless in 3 years
AIFinance
The hidden menace behind Big Tech’s AI arms race: Meta, Amazon and others are spending billions on hardware that’s worthless in 3 years
By Shawn TullyApril 15, 2026
15 minutes ago
The billionaire Anthropic cofounder who majored in literature says knowing how to ask the right questions beats knowing how to code
SuccessTech
The billionaire Anthropic cofounder who majored in literature says knowing how to ask the right questions beats knowing how to code
By Marco Quiroz-GutierrezApril 14, 2026
10 hours ago
TOKYO, JAPAN - FEBRUARY 3: Open AI CEO Sam Altman speaks during a talk session with SoftBank Group CEO Masayoshi Son at an event titled "Transforming Business through AI" in Tokyo, Japan, on February 03, 2025. SoftBank and OpenAI announced that they have agreed a partnership to set up a joint venture for artificial intelligence services in Japan today. (Photo by Tomohiro Oh
CybersecuritySam Altman
From Molotov cocktails to data center shutdowns, the AI backlash is turning revolutionary
By Eva RoytburgApril 14, 2026
11 hours ago
Dow COO Karen Carter wearing a white lab coat and sitting while smiling
C-SuiteNext to Lead
Dow’s CEO pick elevates a seasoned insider at a pivotal moment for the chemical giant
By Ruth UmohApril 14, 2026
13 hours ago
Anthropic’s Mythos reveals a growing security gap: AI finds flaws far faster than companies can patch them
AIEye on AI
Anthropic’s Mythos reveals a growing security gap: AI finds flaws far faster than companies can patch them
By Sharon GoldmanApril 14, 2026
13 hours ago
Sam Altman’s attacker had a kill list of AI executives. Experts warn this is just the beginning
AIchief executive officer (CEO)
Sam Altman’s attacker had a kill list of AI executives. Experts warn this is just the beginning
By Marco Quiroz-GutierrezApril 14, 2026
15 hours ago

Most Popular

Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
2 days ago
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
Commentary
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
By Fortune EditorsApril 14, 2026
21 hours ago
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
Success
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
By Fortune EditorsApril 14, 2026
1 day ago
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
AI
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
By Fortune EditorsApril 14, 2026
22 hours ago
Current price of gold as of April 13, 2026
Personal Finance
Current price of gold as of April 13, 2026
By Fortune EditorsApril 13, 2026
2 days ago
Current price of oil as of April 14, 2026
Personal Finance
Current price of oil as of April 14, 2026
By Fortune EditorsApril 14, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.