• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats

2

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

3

Current price of oil as of July 28, 2026

1

eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats

2

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

3

Current price of oil as of July 28, 2026
TechVolkswagen
Europe

U.S. loses out to Canada for Volkswagen’s billion-dollar battery factory site

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
March 13, 2023, 11:56 AM ET
Volkswagen Group CEO Oliver Blume wants to narrow the large gap to Tesla.
Volkswagen Group CEO Oliver Blume will invest billions in a new Canadian battery-cell factory to narrow the gap with Tesla.Daniel Roland—AFP/Getty Images
Add Fortune on Google for similar content.

Resource-rich Canada beat out the United States as the site for Volkswagen’s first North American battery cell factory.

The group’s new subsidiary PowerCo plans to begin production of its high-volume “unified” cell in St. Thomas in the province of Ontario in 2027 as it seeks to narrow the gap with industry heavyweight Tesla.

While no financial details were disclosed, VW uses a standardized layout based on its first cell factory in Germany’s Salzgitter, which is estimated to cost €2 billion ($2.2 billion).

“Electric mobility is our opportunity for growth in the North American region, and we’re pushing ahead with an ambitious strategy to take a leading position,” said Volkswagen Group of America CEO Pablo Di Si in a statement on Monday. “PowerCo’s investment in Canada will underpin that strategy by meeting our needs for a stable supply of electric vehicle batteries.”

Lithium-ion battery cells are the heart of electric vehicles.

Not only does their chemical profile determine performance of a vehicle and the speed of charging, they can also represent roughly 40% of an EV’s cost thanks to the use of expensive metals like nickel and cobalt.

PowerCo’s main product is a standardized battery cell that can flexibly employ either high nickel, manganese, or iron-based chemistries depending on the starting price of the vehicle.

Four out of every five cells VW will use in its EVs will be powered by these “unified cells.”

How Canada won the race

President Joe Biden has made it a priority of his administration to encourage companies to invest in U.S. manufacturing, in particular when it comes to green technology like EVs thanks to tax breaks offered by the Inflation Reduction Act.

PowerCo chairman Thomas Schmall told reporters during a briefing in Salzgitter on Monday that some 200 different parameters were considered when selecting the location for VW’s first North American battery cell factory, including proximity both to raw materials as well as to its U.S. factories.

VW said that Canada offers ideal conditions thanks to a local supply of important raw materials and abundant access to clean electricity. 

The country’s minister for science and industry, François-Philippe Champagne, called it a “vote of confidence in Canada as the green supplier of choice to the world.”

The cells produced in St. Thomas will feed VW’s Chattanooga plant, where the electric ID.4 crossover is currently built.

The St. Thomas plant will also supply a new production site in South Carolina, where the company will build electric SUVs and trucks under the Scout brand. 

More than 200,000 Scout vehicles are expected to run off the assembly line annually in Columbia, S.C., when production begins at the end of 2026.

“Based on current estimates, we will need roughly 60 to 100 gigawatt-hours of cell supply to meet projected North American EV demand by 2030,” Schmall told reporters on Monday.

By comparison, Salzgitter is expected to supply 40 GWh worth of cells annually, enough for about half a million electric vehicles, when its production begins in two years’ time.

All told PowerCo plans to invest up to €30 billion by 2030 to build out its global cell-manufacturing base.

St. Thomas is the third site the company has selected after Salzgitter and Valencia in Spain.

“With the decisions for cell production in Canada and a Scout site in South Carolina, we’re fast-forwarding the execution of our North American strategy,” VW Group CEO Oliver Blume said. 

Fortune's CFO Daily newsletter is the must-read analysis every finance professional needs to get ahead. Sign up today.

About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

Photo of humanoid robot waving Chinese national flags
InnovationChina
China’s robot makers shipped 25x more units than U.S. rivals in 2025, so America banned them
By The Associated Press and Chan Ho-HimJuly 29, 2026
4 hours ago
sally
InnovationRobots
An Upstate New York school district bought a $60K robot teacher that looks uncomfortably like a sex doll
By Philip Marcelo and The Associated PressJuly 29, 2026
4 hours ago
An iPhone showing a display of an events contract on Polymarket.
Startups & VentureCryptocurrency
Exclusive: Polymarket launches institute to fund independent academic research on prediction markets
By Camila Grigera NaónJuly 29, 2026
5 hours ago
Nnamdi Iregbulem is a partner at Lightspeed Venture Partners
CommentaryVenture Capital
Button-mashing never worked in StarCraft. Tokenmaxxing won’t work in AI
By Nnamdi IregbulemJuly 29, 2026
5 hours ago
Computer language, Token is the basic unit of AI large models
AICFO Daily
CFOs are hitting a ‘cost wall’ on AI
By Sheryl EstradaJuly 29, 2026
5 hours ago
Daniel Nadler wears a black shirt, smiles, and speaks into an earpiece microphone
AITerm Sheet
A new medical AI study found the same flaw in OpenEvidence, OpenAI, Anthropic, and Doximity
By Lily Mae LazarusJuly 29, 2026
5 hours ago

Most Popular

eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats
Law
eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats
By The Associated Press and Leah WillinghamJuly 28, 2026
21 hours ago
Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
C-Suite
Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
By Nick LichtenbergJuly 27, 2026
2 days ago
Current price of oil as of July 28, 2026
Personal Finance
Current price of oil as of July 28, 2026
By Joseph HostetlerJuly 28, 2026
1 day ago
The brutal math behind Gen Z's lonely weekends: $15 drinks are driving a generational 'spending hangover'
Economy
The brutal math behind Gen Z's lonely weekends: $15 drinks are driving a generational 'spending hangover'
By Nick LichtenbergJuly 28, 2026
1 day ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
4 days ago
Current price of gold as of July 28, 2026
Personal Finance
Current price of gold as of July 28, 2026
By Danny BakstJuly 28, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.