• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechVolkswagen
Europe

U.S. loses out to Canada for Volkswagen’s billion-dollar battery factory site

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
March 13, 2023, 11:56 AM ET
Volkswagen Group CEO Oliver Blume wants to narrow the large gap to Tesla.
Volkswagen Group CEO Oliver Blume will invest billions in a new Canadian battery-cell factory to narrow the gap with Tesla.Daniel Roland—AFP/Getty Images

Resource-rich Canada beat out the United States as the site for Volkswagen’s first North American battery cell factory.

The group’s new subsidiary PowerCo plans to begin production of its high-volume “unified” cell in St. Thomas in the province of Ontario in 2027 as it seeks to narrow the gap with industry heavyweight Tesla.

While no financial details were disclosed, VW uses a standardized layout based on its first cell factory in Germany’s Salzgitter, which is estimated to cost €2 billion ($2.2 billion).

“Electric mobility is our opportunity for growth in the North American region, and we’re pushing ahead with an ambitious strategy to take a leading position,” said Volkswagen Group of America CEO Pablo Di Si in a statement on Monday. “PowerCo’s investment in Canada will underpin that strategy by meeting our needs for a stable supply of electric vehicle batteries.”

Lithium-ion battery cells are the heart of electric vehicles.

Not only does their chemical profile determine performance of a vehicle and the speed of charging, they can also represent roughly 40% of an EV’s cost thanks to the use of expensive metals like nickel and cobalt.

PowerCo’s main product is a standardized battery cell that can flexibly employ either high nickel, manganese, or iron-based chemistries depending on the starting price of the vehicle.

Four out of every five cells VW will use in its EVs will be powered by these “unified cells.”

How Canada won the race

President Joe Biden has made it a priority of his administration to encourage companies to invest in U.S. manufacturing, in particular when it comes to green technology like EVs thanks to tax breaks offered by the Inflation Reduction Act.

PowerCo chairman Thomas Schmall told reporters during a briefing in Salzgitter on Monday that some 200 different parameters were considered when selecting the location for VW’s first North American battery cell factory, including proximity both to raw materials as well as to its U.S. factories.

VW said that Canada offers ideal conditions thanks to a local supply of important raw materials and abundant access to clean electricity. 

The country’s minister for science and industry, François-Philippe Champagne, called it a “vote of confidence in Canada as the green supplier of choice to the world.”

The cells produced in St. Thomas will feed VW’s Chattanooga plant, where the electric ID.4 crossover is currently built.

The St. Thomas plant will also supply a new production site in South Carolina, where the company will build electric SUVs and trucks under the Scout brand. 

More than 200,000 Scout vehicles are expected to run off the assembly line annually in Columbia, S.C., when production begins at the end of 2026.

“Based on current estimates, we will need roughly 60 to 100 gigawatt-hours of cell supply to meet projected North American EV demand by 2030,” Schmall told reporters on Monday.

By comparison, Salzgitter is expected to supply 40 GWh worth of cells annually, enough for about half a million electric vehicles, when its production begins in two years’ time.

All told PowerCo plans to invest up to €30 billion by 2030 to build out its global cell-manufacturing base.

St. Thomas is the third site the company has selected after Salzgitter and Valencia in Spain.

“With the decisions for cell production in Canada and a Scout site in South Carolina, we’re fast-forwarding the execution of our North American strategy,” VW Group CEO Oliver Blume said. 

Fortune's CFO Daily newsletter is the must-read analysis every finance professional needs to get ahead. Sign up today.

About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

outage
North Americasmartphones and mobile devices
If your phone is on SOS (and you can see this), yes, Verizon is having a major outage across the U.S.
By The Associated PressJanuary 14, 2026
5 hours ago
AIHiring
McKinsey challenges graduates to master AI tools as it shifts hiring hunt toward liberal arts majors
By Jake AngeloJanuary 14, 2026
8 hours ago
NewslettersCIO Intelligence
How Expedia’s CTO is using AI to transform work for 17,000 employees—and travel for millions
By John KellJanuary 14, 2026
9 hours ago
thiel
Personal FinanceTaxes
Peter Thiel makes his biggest donation in years to help defeat California’s billionaire wealth tax
By Nick LichtenbergJanuary 14, 2026
9 hours ago
Jensen Huang
SuccessProductivity
The job market is broken, but Nvidia CEO Jensen Huang is ‘fairly confident’ that AI will increase productivity and therefore, hiring—but there’s a catch
By Preston ForeJanuary 14, 2026
10 hours ago
Illustration of Google logo and Gemini open on a smartphone.
AIGoogle
Google connects Gemini to users’ emails and photos in push to build a personal assistant
By Beatrice NolanJanuary 14, 2026
11 hours ago

Most Popular

placeholder alt text
Success
Despite his $2.6 billion net worth, MrBeast says he’s having to borrow cash and doesn’t even have enough money in his bank account to buy McDonald’s
By Emma BurleighJanuary 13, 2026
1 day ago
placeholder alt text
AI
'Godfather of AI' says the technology will create massive unemployment and send profits soaring — 'that is the capitalist system'
By Jason MaJanuary 12, 2026
2 days ago
placeholder alt text
Personal Finance
Peter Thiel makes his biggest donation in years to help defeat California’s billionaire wealth tax
By Nick LichtenbergJanuary 14, 2026
9 hours ago
placeholder alt text
Future of Work
'Microshifting,' an extreme form of hybrid working that breaks work into short, non-continuous blocks, is on the rise
By Nick LichtenbergJanuary 13, 2026
1 day ago
placeholder alt text
AI
Being mean to ChatGPT can boost its accuracy, but scientists warn you may regret it
By Marco Quiroz-GutierrezJanuary 13, 2026
1 day ago
placeholder alt text
Economy
Americans making more than $100,000 are quickly losing faith in the economy—and it's a red flag for the white-collar job market
By Tristan BoveJanuary 12, 2026
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.