• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechTesla

Musk and AMLO’s Mexican meeting of the minds: Tesla will build a new plant in Monterrey

By
Carolina Gonzalez
Carolina Gonzalez
,
Maya Averbuch
Maya Averbuch
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Carolina Gonzalez
Carolina Gonzalez
,
Maya Averbuch
Maya Averbuch
and
Bloomberg
Bloomberg
Down Arrow Button Icon
February 28, 2023, 10:40 AM ET
Elon Musk
Tesla CEO Elon Musk.Marlena Sloss/Bloomberg via Getty Images

Tesla Inc. will build a new plant in Monterrey, Mexico, the nation’s president announced, ending weeks of speculation over where the electric-car maker would choose to operate in the country.

The decision, which President Andres Manuel Lopez Obrador said the company will detail on Wednesday, would help Mexico build on the millions of combustion-engine vehicles the industry already supplies to the US every year. American and European manufacturers have thus far destined most of their EV factories for the US market in American states, though BMW and General Motors Co. have announced new investments in Mexico in recent months that will ramp up EV exports to the US.

The arrival of Tesla in Mexico is also a feather in the cap for Lopez Obrador, though he didn’t get his wish for the factory to be located in an economically deprived state in the south of the country. The president said he wrung environmental commitments from Tesla Chief Executive Officer Elon Musk on a phone call Monday, including using recycled water throughout the manufacturing process — a pledge Lopez Obrador sought for a region where water has become scarce.

“He was very responsive, understanding our concerns and accepting our proposals,” said AMLO, as the president is known for short. “I want to thank Mr. Elon Musk for being very respectful, attentive and understanding of the importance of addressing the problem of water scarcity.” 

Tesla holds an investor day on Wednesday, and the company is likely to detail the announcement then, Lopez Obrador said. Additional commitments will also be announced next week, he said. Nuevo Leon Governor Samuel Garcia cheered the decision in a tweet.

¡Ganó México, Ganó NL, GANAMOS TODOS!

— Samuel García (@samuel_garcias) February 28, 2023

Lopez Obrador had said as recently as last week that Tesla wouldn’t receive permits if there wasn’t enough water in the area of the factory site. Last June, authorities were forced to cut water access in Nuevo Leon, where Monterrey is located, to a maximum of seven hours, as dams were at risk of emptying entirely. The Mexican government even asked industries and farmers in Monterrey to offer part of their water to the population amid weeks of acute shortage while AMLO asked businesses in the area to cut water usage. 

Tesla had ran up against concerns about water scarcity while planning a factory in Berlin, one of the two car factories the company opened last year. While Musk laughed off a question about the issue in August 2021, it contributed to delays that kept the plant from starting production until seven months later.

Lopez Obrador didn’t specify what Tesla would build at the plant, though his comments about water in the manufacturing cycle implied that vehicle assembly and painting would take place there. A new plant in Mexico would come on top of four existing factories — in California, Texas, China and Germany — that Tesla has said have the capacity to make more than 1.9 million vehicles a year. 

In addition, the company has started pilot production of its Semi truck in Nevada at the battery factory it’s expanding as part of a $3.6 billion investment announced last month. Indonesian leaders including President Joko Widodo also have said they’re in talks with Tesla about the carmaker constructing a factory in the Southeast Asian nation home to key battery metals.

The factory would be Tesla’s first south of the US border. Lopez Obrador said that Mexico would be unable to provide subsidies for batteries or semiconductors comparable to the incentives being offered in the US. The uncertainty over the location in Mexico touched off a marketing battle between different states, whose leaders sought to promote their appeal for businesses.

The electric car industry has grown in Mexico mainly as foreign demand for the vehicles continues, with BMW announcing a new investment of €800 million in the state of San Luis Potosi. Other automakers, such as GM, have also announced that they will are expanding their electric auto production in the country.

Stellantis NV, which owns the Jeep and Ram brands, also is considering a Mexico plant for electric vehicle production, Bloomberg has reported. Ford Motor Co. has been building the Mustang Mach-E at its Cuautitlán, Mexico, plant for more than a year.

Companies have been locating their businesses in Mexico as a means to overcome the supply hurdles that emerged in the pandemic while maintaining access to the North American market. Mexico’s industrial park occupancy hit a record high last year, and banks expect this trend to boost the economy in 2023. However, Lopez Obrador’s reform of the energy sector to give the state utility priority over private electricity providers has made some companies squeamish and limited investment. Lopez Obrador has also ruffled feathers in the business world by intervening in big business decisions, including the sale of Citigroup Inc.’s local unit.

Tesla shares dropped less than 1% at 10:10 a.m. in New York. 

–With assistance from Craig Trudell.

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Authors
By Carolina Gonzalez
See full bioRight Arrow Button Icon
By Maya Averbuch
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

trump speaks at davos
CryptoCryptocurrency
From Trump to Brian Armstrong to CZ, crypto was in the Davos spotlight like never before
By Carlos GarciaJanuary 23, 2026
21 minutes ago
AICoding
Cursor used a swarm of AI agents powered by OpenAI to build and run a web browser for a week—with no human help. Here’s why developers are buzzing
By Sharon GoldmanJanuary 23, 2026
1 hour ago
Steve Jobs, Steve Wozniak, and Ronald Wayne's signatures on the bottom of Apple's founding contract.
SuccessWealth
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeJanuary 23, 2026
1 hour ago
amodei
AIDavos
CEOs at Davos were split on how bad the AI job wipeout will be
By Alyson ShontellJanuary 23, 2026
1 hour ago
InnovationJobs
‘Wake up, AI is for real.’ IMF chief warns of an AI ‘tsunami’ coming for young people and entry-level jobs
By Tristan BoveJanuary 23, 2026
3 hours ago
anxiety
Future of WorkAnxiety
AI anxiety is so widespread that veteran Microsoft researchers are having panic attacks because they’re making themselves obsolete
By Patrick Barry and The ConversationJanuary 23, 2026
3 hours ago

Most Popular

placeholder alt text
Economy
'Some form of crisis is almost inevitable': The $38 trillion national debt will soon be growing faster than the U.S. economy itself, watchdog warns
By Nick LichtenbergJanuary 22, 2026
1 day ago
placeholder alt text
Success
Nvidia CEO Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction are about to be unlocked because someone needs to build all these new AI centers
By Preston ForeJanuary 21, 2026
2 days ago
placeholder alt text
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergJanuary 22, 2026
1 day ago
placeholder alt text
Politics
Jamie Dimon tells Davos: ‘You didn’t do a particularly good job making the world a better place’
By Eleanor PringleJanuary 21, 2026
2 days ago
placeholder alt text
Europe
Denmark offered to trade Greenland to the U.S. in 1910—and America thought it was crazy
By Steven Lamy and The ConversationJanuary 22, 2026
1 day ago
placeholder alt text
Success
McDonald’s CEO shares tough love career advice he’d give Gen Z and young millennial workers: ‘No one cares about your career’
By Orianna Rosa RoyleJanuary 22, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.