• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessArts & Entertainment

A music professor reveals how Burt Bacharach cracked the code of easy listening

By
Gena R. Greher
Gena R. Greher
and
The Conversation
The Conversation
Down Arrow Button Icon
By
Gena R. Greher
Gena R. Greher
and
The Conversation
The Conversation
Down Arrow Button Icon
February 13, 2023, 1:46 PM ET
Burt Bacharach
Burt Bacharach circa 1970.Michael Ochs Archives/Getty Images

Easy on the ear, perhaps. But the label of “easy listening” often attached to the songs of Burt Bacharach belies the mastery of his talent in crafting perfect moments in music.

Yes, Bacharach’s back catalog is filled with memorable, catchy melodies—whether they were written with longtime partner and lyricist Hal David, former wife Carole Bayer Sager, or in collaboration with more contemporary artists such as Elvis Costello, Adele, and Dr. Dre.

But there is a harmonic and rhythmic complexity to his music that elevates it above the sweet, often saccharine arrangements that can typify easy listening. It is full of influences from jazz chord structures and progressions, as well as rhythms.

It is why Bacharach, who died on Feb. 8, 2023, at the age of 94, appealed to generations of listeners, as well as the diverse pool of singers who chose to work with him.

Cross-generational appeal

Bacharach began his long songwriting career in the 1950s, but it was the following decade that saw him come to prominence with a series of hit songs.

But with the 1960s as a backdrop—a time of immense innovation in popular music—Bacharach may not have been taken as seriously as many of his contemporaries. It was a time when rock ‘n’ roll and the British Invasion were at the forefront, with rhythm and blues, protest music and folk rock finding their way on the musical landscape.

While Bacharach’s musical counterparts were writing and performing music that responded to and reflected the political, social and cultural upheavals that defined the era, Bacharach and David’s songs focused on different themes: Theirs was music that dealt with relationships and matters of the heart.

They also stood apart from other notable songwriting partners of the age—Lennon and McCartney, Jagger and Richards, for example—in that the songs were written for others to perform. In that way, they were a throwback to an earlier age of popular music, when the likes of Rodgers and Hart provided hit after hit for a roster of singers.

Indeed, they were a late product of Tin Pan Alley—the music industry centered around midtown Manhattan. Bacharach met David in 1957 in the storied Brill Building in New York City—a place where a young songwriter could perhaps catch a break.

Not long after they began working together, Bacharach came across a young backup singer at a recording session who seemed to have promise. The first single he produced with her, “Don’t Make Me Over,” was the first of 38 songs he and David produced with Dionne Warwick.

Her warm tones and fluid phrasing made Warwick’s voice the perfect accompaniment to Bacharach’s music.

But she was one of many collaborators. Some, like Warwick, were plucked from relative obscurity. Others, like Perry Como, were already established singers.

The list of artists who found success with Bacharach songs in that era is astonishing: Aretha Franklin, the Carpenters, Dusty Springfield, Tom Jones, and the 5th Dimension, to name just a few.

Through collaborators, Bacharach’s music was able to reach a fairly diverse audience. The songs were so well written that they could easily be reworked into different genres, and break the confines of “easy listening”—a genre often maligned as unhip. In the hands of Isaac Hayes, the sweet refrains of “Walk on By” becomes a psychedelic funk classic. Years later, The White Stripes transformed “I Just Don’t Know What to Do With Myself” into a stripped-down, guitar-heavy slice of rock.

Froms Oscars to revivals

The music of David and Bacharach also worked on a different level—as the background to movie soundtracks. The 1966 Michael Caine film Alfie is perhaps equally known today for the title track, with versions by Cher, Warwick, and British singer Cilla Black all becoming hits on the back of the film.

In 1969, Bacharach and David’s “Raindrops Keep Falling on My Head,” sung by B.J. Thomas in the Western Butch Cassidy and the Sundance Kid, won the Academy Award for best original song. Bacharach also won the Oscar for best original score.

Adding to success on the charts and on screen, Bacharach also won acclaim for his work on Broadway. The 1968 show “Promises, Promises” was groundbreaking in its use of amplification in the orchestra, which included a rock band. The show contained a number of songs that topped the charts, most notably Warwick’s version of the show-stopping “I’ll Never Fall in Love Again.”

In an NPR Fresh Air interview in 2010—when the musical was being revived on Broadway—Bacharach discusses the number of rhythmic meter changes in the title song, “Promises, Promises,” and the difficulties these rhythmic changes presented for singers and musicians in the show.

The interview is also notable in that it reunited him with David—the two had a much publicized split in 1973 after working on a failed movie. The breakdown of their successful musical partnership saw Bacharach lose interest in writing music for a spell, and affected his relationship with Warwick.

This was eventually resolved with her recording of one of Bacharach’s most memorable songs, 1985’s “That’s What Friends Are For,” written with his then wife, Carole Bayer Sager. Though the song had been first recorded by Rod Stewart for the film Night Shift, the Warwick & Friends’ version—the friends being none other than Elton John, Gladys Knight, and Stevie Wonder—is the one that became a hit and helped revive Bacharach’s career.

Though best known for the songs he wrote in the 1960s through the 1980s, Bacharach continued to write music into his old age, collaborating with Elvis Costello, Adele, and Dr. Dre.

You may have noticed the sheer number—and range—of artists Bacharach worked with. It speaks to the quality and endurance of his output. Yes, he will be remembered by some as the writer of exemplary “easy listening” songs. But Burt Bacharach’s legacy will prove that he was so much more.

Gena R. Greher is Professor of Music, UMass Lowell.

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Authors
By Gena R. Greher
See full bioRight Arrow Button Icon
By The Conversation
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

sunaina
Commentaryprivate equity
Private equity’s playbook to shake off the zombies: meet the continuation vehicle
By Sunaina Sinha HaldeaFebruary 14, 2026
3 minutes ago
MacKenzie Scott
SuccessMacKenzie Scott
MacKenzie Scott says her college roommate loaned her $1,000 so she wouldn’t have to drop out—and is now inspiring her to give away billions
By Sydney LakeFebruary 14, 2026
18 minutes ago
Woman sitting alone at a dinner table
Cybersecurityfraud
A widow lost $39,000, her house, and six dogs after a scam. ‘If the story wasn’t so horrible, people wouldn’t pay attention’
By Amanda GerutFebruary 14, 2026
26 minutes ago
Simon Cowell posing for cameras
SuccessCareers
‘America’s Got Talent’ creator Simon Cowell has given up working on Fridays because ‘it’s pointless’—and research shows he’s right
By Orianna Rosa RoyleFebruary 14, 2026
32 minutes ago
Happy tech workers fist bump
SuccessCareers
IBM is tripling the number of Gen Z entry-level jobs after finding the limits of AI adoption
By Preston ForeFebruary 13, 2026
21 hours ago
Actress Jennifer Garner
SuccessWealth
Actress Jennifer Garner just took her $724 million organic food empire public. She started her career making just $150 weekly as a ‘broke’ understudy
By Emma BurleighFebruary 13, 2026
22 hours ago

Most Popular

placeholder alt text
Economy
Some folks on Wall Street think yesterday’s U.S. jobs number is ‘implausible’ and thus due for a downward correction
By Jim EdwardsFebruary 12, 2026
2 days ago
placeholder alt text
North America
‘I gave another girl to Kimbal’: Inside Jeffrey Epstein’s honey-trap plan targeting Elon Musk through his brother
By Eva Roytburg and Jessica MathewsFebruary 13, 2026
22 hours ago
placeholder alt text
Success
Actress Jennifer Garner just took her $724 million organic food empire public. She started her career making just $150 weekly as a ‘broke’ understudy
By Emma BurleighFebruary 13, 2026
22 hours ago
placeholder alt text
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloFebruary 13, 2026
20 hours ago
placeholder alt text
Commentary
Something big is happening in AI — and most people will be blindsided
By Matt ShumerFebruary 11, 2026
3 days ago
placeholder alt text
Economy
‘Nothing short of self-sabotage’: Watchdog warns about national debt setting new record in just 4 years
By Tristan BoveFebruary 11, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.