• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

Who controls crypto? Digital assets and Web3 test the boundaries of intellectual property

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
February 9, 2023, 10:40 AM ET
At the center of Web3’s latest IP battle: the Hermès Birkin bag.
At the center of Web3’s latest IP battle: the Hermès Birkin bag.Edward Berthelot—Getty Images
Add Fortune on Google for similar content.

When the internet went mainstream in the mid-1990s, it created a spate of novel intellectual property (IP) issues that forced courts to decide how rules designed for the era of books and industrial machines should apply to things like web domains, online mashups, and smartphone technology. The IP rules of the internet eventually became a little clearer, but often it took years of waiting until the Supreme Court could get involved.

Now, something similar is playing out in the world of crypto and Web3. The latest example is a high-profile case in the news this week involving Hermès, which claims an entrepreneur selling versions of its iconic Birkin bags violated the fashion house’s trademark rights. The entrepreneur claimed he should be off the hook since his digital wares were protected by free expression in the same way as Andy Warhol’s paintings of Campbell’s soup cans. But the judge wasn’t buying it—in part because text messages described him telling others the plan was to “pump” and “shill” the bags to “whales.”

The Hermès case turns on trademark law, which is intended to protect brands, but the other two major pillars of IP law—patents and copyright—have also become battlegrounds as crypto players fight over who gets to own and control other aspects of Web3. In the case of patents, which grant 20-year monopolies for new inventions, banks and others are seeking to own aspects of blockchain technology. And recently, a key player in the emerging Web3 domain name industry told me they fear a rival is seeking to abuse patent rights to bar competitors from using common technology—a valid fear for anyone familiar with patent trolls or with the ruinous multibillion dollar patent litigation between Apple and Google over the iPhone.

Then there is copyright, which protects artistic expression and, thanks to lobbying by Disney, can now last for over a century. Anyone following the NFT scene has likely heard of the ongoing litigation between Yuga Labs and an artist over who controls the rights to thousands of Bored Apes. Yuga claims it owns the underlying copyrights even as it lets Ape owners engage in a broad range of commercial activities through a broad licensing scheme. But the artist claims the company did not employ the requisite level of creativity to qualify for copyright when it minted the Apes, while Yuga also faces the problem that it never registered the digital creatures—a prerequisite if you want to sue someone.

I’ve offered only the most basic description of all of these cases—there are obviously other legal subtleties at play. But the point is that the world of crypto, which is barely a decade old, is slowly getting engulfed in IP issues in the same way earlier eras of the internet did before. As a casual observer, I can only be struck by the fact that it was not long ago I could count the number of crypto attorneys on one hand, but now there are hundreds—and at this rate, it won’t be long until lawyers start building their practice around crypto IP. Already, there is no shortage of work.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

Coinbase’s CEO warned the SEC intends to ban staking, a move he says would drive an important element of the crypto industry offshore. (Decrypt)

Kraken is reportedly on the cusp of a major settlement with the SEC over its alleged sale of unlicensed securities. (Bloomberg)

Robinhood’s Q4 crypto revenues dropped significantly compared with a year ago, but overall revenue was up slightly. (Fortune)

Longtime crypto exchange Local Bitcoins, which helped people meet up to swap crypto in person, is closing down. (CoinDesk)

The CFO of Binance.US said the company doesn’t comingle deposits with its larger parent company and that a bank run would be “impossible.” (WSJ)

MEME O’ THE MOMENT

Crypto Twitter, like everyone else is, is fed up with Twitter

This is the web version of Fortune Crypto, a daily newsletter. Sign up here to get it delivered free to your inbox.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Newsletters

What every founder can learn from Reformation’s $211 million IPO
NewslettersMPW Daily
What every founder can learn from Reformation’s $211 million IPO
By Emma HinchliffeJuly 31, 2026
4 hours ago
Sports teams have gone from trophies to trillion-dollar investment targets
NewslettersTerm Sheet
Sports teams have gone from trophies to trillion-dollar investment targets
By Allie GarfinkleJuly 31, 2026
9 hours ago
Apple CEO Tim Cook on June 08, 2026 in Cupertino, California. (Photo: Justin Sullivan/Getty Images)
NewslettersFortune Tech
Tim Cook takes his final earnings call as Apple feels the supply pain
By Andrew NuscaJuly 31, 2026
9 hours ago
Photo: Kevin Warsh
NewslettersMarkets
‘Mutiny, if need be’: At the Fed, ‘Warsh can suppress dissent only so much,’ over credibility-testing interest rate decision, Macquarie says
By Jim EdwardsJuly 31, 2026
10 hours ago
A 103-year-old company says it has a plan to make AI data centers ‘water-neutral’
NewslettersCEO Daily
A 103-year-old company says it has a plan to make AI data centers ‘water-neutral’
By Diane BradyJuly 31, 2026
10 hours ago
Dow COO Karen Carter wearing a white lab coat and sitting while smiling
NewslettersMPW Daily
Dow’s brand-new CEO is blessed to be stressed
By Emma HinchliffeJuly 30, 2026
1 day ago

Most Popular

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
Retail
The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
By Tatiana SatauaJuly 31, 2026
13 hours ago
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
Success
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
By Preston ForeJuly 29, 2026
2 days ago
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
Big Tech
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
By Alexei OreskovicJuly 30, 2026
19 hours ago
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
Retail
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
By Sydney LakeJuly 29, 2026
2 days ago
Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
Personal Finance
Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
By Nick LichtenbergJuly 31, 2026
13 hours ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
6 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.