• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

Who controls crypto? Digital assets and Web3 test the boundaries of intellectual property

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
February 9, 2023, 10:40 AM ET
At the center of Web3’s latest IP battle: the Hermès Birkin bag.
At the center of Web3’s latest IP battle: the Hermès Birkin bag.Edward Berthelot—Getty Images

When the internet went mainstream in the mid-1990s, it created a spate of novel intellectual property (IP) issues that forced courts to decide how rules designed for the era of books and industrial machines should apply to things like web domains, online mashups, and smartphone technology. The IP rules of the internet eventually became a little clearer, but often it took years of waiting until the Supreme Court could get involved.

Now, something similar is playing out in the world of crypto and Web3. The latest example is a high-profile case in the news this week involving Hermès, which claims an entrepreneur selling versions of its iconic Birkin bags violated the fashion house’s trademark rights. The entrepreneur claimed he should be off the hook since his digital wares were protected by free expression in the same way as Andy Warhol’s paintings of Campbell’s soup cans. But the judge wasn’t buying it—in part because text messages described him telling others the plan was to “pump” and “shill” the bags to “whales.”

The Hermès case turns on trademark law, which is intended to protect brands, but the other two major pillars of IP law—patents and copyright—have also become battlegrounds as crypto players fight over who gets to own and control other aspects of Web3. In the case of patents, which grant 20-year monopolies for new inventions, banks and others are seeking to own aspects of blockchain technology. And recently, a key player in the emerging Web3 domain name industry told me they fear a rival is seeking to abuse patent rights to bar competitors from using common technology—a valid fear for anyone familiar with patent trolls or with the ruinous multibillion dollar patent litigation between Apple and Google over the iPhone.

Then there is copyright, which protects artistic expression and, thanks to lobbying by Disney, can now last for over a century. Anyone following the NFT scene has likely heard of the ongoing litigation between Yuga Labs and an artist over who controls the rights to thousands of Bored Apes. Yuga claims it owns the underlying copyrights even as it lets Ape owners engage in a broad range of commercial activities through a broad licensing scheme. But the artist claims the company did not employ the requisite level of creativity to qualify for copyright when it minted the Apes, while Yuga also faces the problem that it never registered the digital creatures—a prerequisite if you want to sue someone.

I’ve offered only the most basic description of all of these cases—there are obviously other legal subtleties at play. But the point is that the world of crypto, which is barely a decade old, is slowly getting engulfed in IP issues in the same way earlier eras of the internet did before. As a casual observer, I can only be struck by the fact that it was not long ago I could count the number of crypto attorneys on one hand, but now there are hundreds—and at this rate, it won’t be long until lawyers start building their practice around crypto IP. Already, there is no shortage of work.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

Coinbase’s CEO warned the SEC intends to ban staking, a move he says would drive an important element of the crypto industry offshore. (Decrypt)

Kraken is reportedly on the cusp of a major settlement with the SEC over its alleged sale of unlicensed securities. (Bloomberg)

Robinhood’s Q4 crypto revenues dropped significantly compared with a year ago, but overall revenue was up slightly. (Fortune)

Longtime crypto exchange Local Bitcoins, which helped people meet up to swap crypto in person, is closing down. (CoinDesk)

The CFO of Binance.US said the company doesn’t comingle deposits with its larger parent company and that a bank run would be “impossible.” (WSJ)

MEME O’ THE MOMENT

Crypto Twitter, like everyone else is, is fed up with Twitter

This is the web version of Fortune Crypto, a daily newsletter. Sign up here to get it delivered free to your inbox.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

What happens when tech’s Most Powerful Women meet in Gloria Steinem’s living room
NewslettersMPW Daily
What happens when tech’s Most Powerful Women meet in Gloria Steinem’s living room
By Emma HinchliffeApril 24, 2026
3 days ago
At Huntington Bancshares, the CFO is also the AI strategist
NewslettersCFO Daily
At Huntington Bancshares, the CFO is also the AI strategist
By Sheryl EstradaApril 24, 2026
3 days ago
Aditi Maliwal speaks while sitting
NewslettersTerm Sheet
Upfront’s Aditi Maliwal makes 3 bets a year and ignores the hype cycle
By Lily Mae LazarusApril 24, 2026
3 days ago
Meta CEO Mark Zuckerberg in Washington, D.C. on March 26, 2026. (Tom Williams/CQ-Roll Call/Getty Images)
NewslettersFortune Tech
Meta cuts 8,000 workers to relieve AI spending pressure
By Andrew NuscaApril 24, 2026
3 days ago
Upstart’s new millennial CEO, a Yale dropout, thinks AI can make every American 10% richer
NewslettersCEO Daily
Upstart’s new millennial CEO, a Yale dropout, thinks AI can make every American 10% richer
By Diane BradyApril 24, 2026
3 days ago
AI security leaders gather in Washington as risks mount—and Mythos raises the stakes
NewslettersEye on AI
AI security leaders gather in Washington as risks mount—and Mythos raises the stakes
By Sharon GoldmanApril 23, 2026
4 days ago

Most Popular

'You feel radicalized': A Meta AI exec watched agents beat her top workers. Now she's built a nonprofit to help Gen Z find jobs before they disappear
Future of Work
'You feel radicalized': A Meta AI exec watched agents beat her top workers. Now she's built a nonprofit to help Gen Z find jobs before they disappear
By Jake AngeloApril 26, 2026
22 hours ago
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
Politics
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
By Sasha RogelbergApril 24, 2026
3 days ago
More than 90,000 tech workers have been laid off this year. But here’s why companies like Microsoft are offering voluntary buyouts instead
Big Tech
More than 90,000 tech workers have been laid off this year. But here’s why companies like Microsoft are offering voluntary buyouts instead
By Jacqueline MunisApril 26, 2026
18 hours ago
Tim Cook built Apple into a $4 trillion company. Then his greatest strength became his biggest liability
Commentary
Tim Cook built Apple into a $4 trillion company. Then his greatest strength became his biggest liability
By Andrea PetroneApril 25, 2026
2 days ago
This CEO lived on canned soup and took just two days off for his daughter’s birth. Now he admits he lost sight of proper work-life balance
Success
This CEO lived on canned soup and took just two days off for his daughter’s birth. Now he admits he lost sight of proper work-life balance
By Preston ForeApril 25, 2026
2 days ago
Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
Success
Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
By Emma BurleighApril 23, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.