• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Successwork-life balance

‘Opposite worlds’: This is the technique CEOs are using to avoid burnout and keep themselves productive

By
Eleanor Pringle
Eleanor Pringle
and
Orianna Rosa Royle
Orianna Rosa Royle
Down Arrow Button Icon
By
Eleanor Pringle
Eleanor Pringle
and
Orianna Rosa Royle
Orianna Rosa Royle
Down Arrow Button Icon
February 2, 2023, 7:02 AM ET
A stressed looking man pitches his brow
As pressure mounts higher up the ranks of organizations, bosses need an outletGetty Images

It’s easy to look at the bosses of some of the world’s biggest brands and think they live and breathe their jobs. But that obsessive focus comes with a cost: a loss of the work/life balance so many career advisors tout as a necessity. And the higher employees climb the corporate ladder, the more vital the need can be to switch off.

That’s why many c-suite executives are now turning to an ‘opposite world’.

Nick Petrie, a New Zealand-based leadership researcher, defines the concept of the opposite world as “an activity or hobby which puts them into a state which is the direct opposite of the mindset they have at work (and recharges them).”

So what exactly are the globe’s CEOs doing to blow off steam?

Listening to death metal music

Who? Marcus Rader, CEO at vacation software developer Hostaway.

“Life in my native Finland actually equipped me pretty well for the role of CEO of Hostaway. Finnish people often choose not to share their worries with the outside world, and due to its northern location, Finland is dark most of the time. So how do the people of Finland deal with stress? Well, the numbers tell the truth: Finland has the world’s highest number of heavy metal bands per capita.

“Heavy metal lyrics often deal with complex topics in which the audience can find solace. Very few heavy metal songs tell the tale of sunny days, palm trees, and sports cars. Instead, they share themes around darker topics such as death, war, loneliness, and illness and often combine these topics in one song, such as ‘One’ by Metallica or ‘Hallowed Be Thy Name’ by Iron Maiden. Although I no longer have the time to play in a death metal band, I find solace in the themes and the dark, heavy tones of the distorted guitars when I want to detach from daily reality and put my problems in perspective.

“After all, how hard is it really to deal with accounting or HR matters compared to being brought to the gallows? Not that difficult when you stop and think about it.”

Going to circus school

Who? Iman Gatti, CEO and founder of Iman Gatti Consulting, a certified grief recovery specialist.

“A few months ago I was driving and I saw a sign that read: ‘Join the Circus’ and I giggled at how silly and fun it was. I looked at their website and saw a class called, ‘Mid-Life Circus’. I signed up immediately. I absolutely detest heights but there I was, standing on a trapeze, trying not to fall. I was so proud of myself and each week it got less scary. 

“I love opening up new corners of my brain. It makes me a better person but especially as a CEO, because every day presents new problems, fears and decisions that have me feeling like I am up there on that trapeze. Circus school reminds me that there is a whole world of hard things I am not very good at, but showing up and being willing to be awful, also means you are willing to be great.”

Taking showers in airport lounges

Who? Torben Friehe, CEO and founder of financial services firm, Wingback

“I like to fly to unwind—literally. I will book an economy flight to basically anywhere just to be flying and I do this probably every couple of weeks or so. Specifically I love hanging out in airport lounges and—more specifically—taking showers in airport lounges.  It’s one of the best ways to unwind.

“If I am not flying, I like to get up super early at around 2 or 3 a.m. and watch documentaries about planes—like the Boeing 707, 747, and all the pre 1970s Lockheed planes were developed.”

Competing in international snow sculpting competitions

Who? Martin Sharp is CEO of Sharp Fit For Life, fitness coach and author. 

“I recently competed in the International Snowscultping Competition in Austria and am currently competing in Kiruna, Sweden. Anything outdoors and being in nature is a way to get away from technology and complete departure from everything.

“As a CEO of an organization and even as a business transformational expert, you need to have that time away from what you’re doing as much as you need to have time actually doing what you’re doing. For myself, I find it hard to unwind doing nothing, but if I have an outlet where I can do something, I unwind and destress and enjoy what’s going on around me.“

Dressing up dolls on my mobile

Who? Angela Prentner Smith, CEO and founder of business consultancy, This is Milk

“The worst year I had in business was also the year I found my dirty, little secret. I was in a rut, things were going badly, and truthfully my brain was not a nice place to be. I nudged myself out of that negative place with a combination of goal setting and affirmations, but also gave myself permission to take brain breaks.  And my brain breaks are not in line with the professional, intelligent persona I’d like to think I portray.

“I play mobile app called Covet. Basically I dress up dolls and then vote on outfits of other players. It’s mindless, creative and I’m really addicted. I could look at this as a bad thing, but honestly it completely calms my brain. I now know being neurodivergent means my brain needs more breaks or it needs several things to do at once. Covet is where I go to occupy the passive part of my brain while the active part listens.”

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Authors
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
Instagram iconLinkedIn iconTwitter icon

Orianna Rosa Royle is the Success associate editor at Fortune, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Woman packing her stuff as an AI worker types on a computer
SuccessCareers
Microsoft researchers have revealed the 40 jobs most exposed to AI—and even teachers make the list
By Preston ForeApril 28, 2026
4 hours ago
Photo of Emma Grede
SuccessThe Promotion Playbook
Self-made multimillionaire Emma Grede says she was ‘using AI like a 42-year-old woman’—until Mark Cuban gave her a wake-up call
By Orianna Rosa RoyleApril 28, 2026
4 hours ago
students walk on a brick-paved path surrounded by trees with fall-colored leaves
Future of WorkColleges and Universities
Meet a 20-year-old student who changed her major to marketing to ‘AI-proof’ her career
By Jocelyn Gecker, Linley Sanders and The Associated PressApril 27, 2026
21 hours ago
John Ternus, incoming CEO of Apple
SuccessCareers
Incoming Apple CEO John Ternus tells Gen Z an early mistake taught him an important lesson: ‘The care you put into your work really matters’
By Emma BurleighApril 27, 2026
24 hours ago
Ronald Wayne holding a can of Busch Light Apple, leaning up against a stacked package of the beer.
SuccessWealth
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
24 hours ago
Barbara Corcoran famously ‘never saved a dime’: Even when she sold her business for $66 million, her first thought was, ‘What can I spend it on?’
Personal FinanceWealth
Barbara Corcoran famously ‘never saved a dime’: Even when she sold her business for $66 million, her first thought was, ‘What can I spend it on?’
By Eleanor PringleApril 27, 2026
1 day ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
24 hours ago
Current price of silver as of Monday, April 27, 2026
Personal Finance
Current price of silver as of Monday, April 27, 2026
By Joseph HostetlerApril 27, 2026
1 day ago
Current price of oil as of April 27, 2026
Personal Finance
Current price of oil as of April 27, 2026
By Joseph HostetlerApril 27, 2026
1 day ago
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
Politics
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
By Sasha RogelbergApril 24, 2026
4 days ago
Current price of gold as of April 27, 2026
Personal Finance
Current price of gold as of April 27, 2026
By Danny BakstApril 27, 2026
1 day ago
Elon Musk says saving for retirement is irrelevant because AI is going to create a world of abundance: 'It won't matter'
Future of Work
Elon Musk says saving for retirement is irrelevant because AI is going to create a world of abundance: 'It won't matter'
By Marco Quiroz-GutierrezApril 26, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.