• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersBroadsheet

OnlyFans CEO Amrapali Gan didn’t follow the typical path to the corner office—but she’s not leading a typical company

By
Emma Hinchliffe
Emma Hinchliffe
and
Kinsey Crowley
Kinsey Crowley
Down Arrow Button Icon
By
Emma Hinchliffe
Emma Hinchliffe
and
Kinsey Crowley
Kinsey Crowley
Down Arrow Button Icon
January 24, 2023, 8:48 AM ET
Amrapali Gan, CEO of OnlyFans.
Amrapali Gan, CEO of OnlyFans. Photograph by Serena Brown for Fortune

Good morning, Broadsheet readers! A Monterey Park lawmaker reflects on the tragedy in her hometown, a prominent executive leaves Spotify, and OnlyFans’ chief is an unlikely CEO for an unusual company. Have a great Tuesday.

– Over at OnlyFans. Amrapali Gan didn’t follow the typical path to CEO. A longtime marketing and communications exec, she hopped between organizations as diverse as Quest Nutrition, Red Bull, and a Los Angeles cannabis cafe before landing her current gig.

But perhaps that’s fitting for a CEO who’s leading a far-from-typical company. Gan, 37, is the CEO of OnlyFans, the subscription-based platform known as a popular home for creators of adult content. Gan, formerly the company’s chief marketing and communications officer, took over the job from OnlyFans founder Tim Stokely in December 2021.

She’s spent the past year on a dual mission, which I dive into in a new feature for Fortune’s February/March magazine issue, published online today. First, to welcome adult content creators and sex workers to the OnlyFans platform after a short-lived plan to ban them in 2021 lost the trust of many of the site’s highest-earning stars. Second, Gan aims to broaden the public perception of OnlyFans from a home for nudes and porn to a mainstream-style social media site that can be used for content of all kinds, with a username listed in a bio right next to Twitter and Instagram handles.

Amrapali Gan, CEO of OnlyFans.
Photograph by Serena Brown for Fortune

With her comms training, Gan calls that strategy “clearing up misconceptions” about OnlyFans, which brings in nearly $1 billion in annual revenue. The company takes a 20% cut of the earnings its 3 million creators receive from 220 million users. That allows creators to keep 80%, among the most direct sources of monetization available online, compared to the 45%-55% cut of ad-share revenue vloggers keep from YouTube or the brand deals and product-hawking required to earn a living on Instagram.

OnlyFans has had an eventful history since its 2016 founding in the U.K., including some run-ins with major financial institutions, which I outline in my story. Creators like Kazumi, a porn performer who earns $300,000 a month, or Vanniall, a sex worker who relied on OnlyFans after an HIV diagnosis threatened her ability to earn a living in the pornography industry, told me how the platform has changed their lives.

Gan says OnlyFans continues to be a “creator-first platform”—especially as it works to evolve in public. As OnlyFans chief strategy and operations officer Keily Blair told me: “We’ll have succeeded as a company when it’s clear that you can join OnlyFans for whatever reason, and there isn’t an assumption that you’re going to be taking your top off. But equally—it’s fine if you want to, as long as you’re 18.”

I hope you’ll read the full feature here.

Emma Hinchliffe
emma.hinchliffe@fortune.com
@_emmahinchliffe

The Broadsheet is Fortune’s newsletter for and about the world’s most powerful women. Today’s edition was curated by Kinsey Crowley. Subscribe here.

ALSO IN THE HEADLINES

- Spotify layoffs. Spotify joined Alphabet, Microsoft, Amazon, Meta, and other big tech companies in announcing layoffs this week. Leaving alongside 6% of staff will be Dawn Ostroff, the chief content and advertising business officer credited with Spotify's podcast strategy. Hollywood Reporter

- Hometown tragedy. Rep. Judy Chu (D-Calif.) has served as a politician in Monterey Park, a majority Asian city where a gunman killed 10 people on the eve of the Lunar New Year, since the early 2000s. She called the city resilient and wants it to be remembered for its diversity. Time 

- Challenge ahead. Rep. Ruben Gallego (D-Ariz.) announced that he will run for incumbent Sen. Kyrsten Sinema's seat. Sinema left the Democratic Party to become an independent in December, and Democratic leaders worry their votes will be split if she seeks reelection. New York Times

- Secret Justice. A documentary made in airtight secrecy made a surprise appearance at Sundance on Friday. The film outlines the FBI’s investigation into allegations of sexual misconduct against Supreme Court Justice Brett Kavanaugh, all of which he has denied. FOIA requests by the makers of Justice revealed that the FBI received approximately 4,500 tips that they did not investigate. Associated Press

MOVERS AND SHAKERS: Former Hudson's Bay Company CEO Helena Buonanno Foulkes was named executive chair of the board of directors for Follett Higher Education. Murielle Thinard McLane has joined Intuitive Ventures as a partner. Claire Biernacki has been promoted to partner at BBG Ventures. 

IN CASE YOU MISSED IT

- The Queen is back. Beyoncé performed for the first time in four years for an invite-only audience at the new Atlantis The Royal Resort in Dubai. While she didn't perform any songs from her 2022 album Renaissance, there is a possibility she will make an onstage appearance at the Grammy Awards. Variety

- 'Utterly abhorrent.' New Zealand's incoming Prime Minister Chris Hipkins called for more men to hold each other accountable for respecting women. He said that Jacinda Ardern, who unexpectedly resigned as prime minister last week, faced misogyny and treatment that was "utterly abhorrent." Bloomberg

 - Subsidized IVF. China is exploring a new policy to cover part of the cost of IVF under national health insurance. This is one measure the government hopes will buoy the country's declining population, as the fertility rate in China is below the global average. New York Times

ON MY RADAR

Kim Kardashian partners with Italian actresses from The White Lotus for Skims campaign Wall Street Journal

What's the matter with men? New Yorker

Trans artist rebinds Harry Potter series to erase J.K. Rowling’s name Washington Post

The forward momentum of Women Talking The Cut

PARTING WORDS

"We're boldly declaring that enough is enough—and using our collective power to demand our government, our employers, and our culture finally put moms first."

- Reshma Saujani on changing the name of her organization, formerly known as the Marshall Plan for Moms, to Moms First

This is the web version of The Broadsheet, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.

About the Authors
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
LinkedIn iconTwitter icon

Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

See full bioRight Arrow Button Icon
By Kinsey Crowley
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

AIEye on AI
Worried about AI taking your job? New Anthropic research shows it’s not that simple
By Sharon GoldmanJanuary 15, 2026
6 hours ago
NewslettersMPW Daily
Denmark’s prime minister is the latest female world leader to tangle with Trump—this time over his efforts to take control of Greenland
By Emma HinchliffeJanuary 15, 2026
7 hours ago
NewslettersCFO Daily
Citi CFO Mark Mason says the bank is strong and his successor will ‘continue the momentum’
By Sheryl EstradaJanuary 15, 2026
11 hours ago
NewslettersTerm Sheet
Exclusive: Mytra raises $120 million Series C to scale supply chain robotics amid industry boom
By Allie GarfinkleJanuary 15, 2026
12 hours ago
The Verizon logo displayed on a smartphone screen on September 30, 2024. (Photo illustration: Justin Sullivan/Getty Images)
NewslettersFortune Tech
Verizon hit with a major U.S. outage
By Andrew NuscaJanuary 15, 2026
13 hours ago
NewslettersCEO Daily
The new CEO leading Saks Global through bankruptcy follows a management philosophy of ‘leading with love’
By Diane BradyJanuary 15, 2026
13 hours ago

Most Popular

placeholder alt text
Personal Finance
Peter Thiel makes his biggest donation in years to help defeat California’s billionaire wealth tax
By Nick LichtenbergJanuary 14, 2026
1 day ago
placeholder alt text
Europe
Americans have been quietly plundering Greenland for over 100 years, since a Navy officer chipped fragments off the Cape York iron meteorite
By Paul Bierman and The ConversationJanuary 14, 2026
1 day ago
placeholder alt text
Success
Despite a $45 million net worth, Big Bang Theory star still works tough, 16-hour days—he repeats one mantra when overwhelmed
By Orianna Rosa RoyleJanuary 15, 2026
14 hours ago
placeholder alt text
AI
Being mean to ChatGPT can boost its accuracy, but scientists warn you may regret it
By Marco Quiroz-GutierrezJanuary 13, 2026
2 days ago
placeholder alt text
Economy
California's wealth tax doesn't fix the real problem: Cash-poor billionaires who borrow money, tax-free, to live on
By Nick LichtenbergJanuary 14, 2026
1 day ago
placeholder alt text
AI
'Godfather of AI' says the technology will create massive unemployment and send profits soaring — 'that is the capitalist system'
By Jason MaJanuary 12, 2026
3 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.