• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

2

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

1

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

2

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
TechTesla

Tesla bulls see dollar signs over demand for Musk’s ‘Megapack’—but short-selling legend Jim Chanos isn’t buying it

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
January 20, 2023, 10:24 AM ET
Elon Musk may have a hit on his hands with the Megapack, a business few analysts are talking about but one that could be key for growth going forward.
Elon Musk may have a hit on his hands with the Megapack, a business few analysts are talking about but one that could be key for growth going forward.Taylor Hill—Getty Images
Add Fortune on Google for similar content.

Move over Cybertruck, there’s a new infinite demand narrative Tesla bulls are shopping around—one that could boost the stock merely because so few investors have it on their radar.

A growing number of investors are seeing dollar signs light up whenever they hear the word “Megapack”, CEO Elon Musk’s wholesale electricity storage business they believe will play a far more important role going forward. 

Since the potential of these industrial-size batteries for driving future earnings are, as yet, little understood by Wall Street analysts, they generally don’t assign it much value in their modeling—unlike upcoming vehicle models such as the aforementioned pick-up truck. 

“The sell side is not talking about Megapacks,” argued Gary Black, managing partner of The Future Fund in a January 4th podcast.

1/…As of TTM ending 3Q’22, TSLA’s Energy business (~5% of total TSLA revenue) has generated an underwhelming gross profit of… ZERO. Many analysts on Wall St. overlook it’s potential- rightfully so given its sub-scale operation yielding very poor unit economics thus being…

— FKA_Zero (@Zerosumgame33) December 18, 2022

He estimates it could conservatively generate $10 billion in revenue this year at a healthy 20% gross margin. “That adds incrementally 50 cents to a dollar per share in earnings,” he added. “That could be a huge surprise and nobody is talking about it.” 

Growing need to store renewable power

It’s true that energy storage is the practical but unsexy part of Tesla’s business that doesn’t generate a lot of speculative imagination among investors.

Yet Musk has an uncanny ability to spot emerging trends like electric vehicles and satellite-based broadband long before they become fashionable. 

Right now one of these under discussion around the world is how to transform fossil-fuel based economies into carbon-neutral ones.

And while renewable power is clean at the point of generation (i.e. excluding the supply chain), it needs to be consumed immediately when wind blows and the sun shines or it is lost.

Industrial-scale batteries could serve to store that intermittently available electricity until the time it is actually needed. 

So when his company’s home state of Texas was crippled by a freak winter storm that left as many as 4.5 million homes and businesses without power, the serial entrepreneur said this disaster would have been preventable had the state been equipped with his Megapacks.

Now he’s managed to convince state officials to build a battery park in Angleton with a capacity of 100 megawatt hours (MWh) that can contribute towards balancing the grid when needed. 

Even more impressive is Tesla’s involvement supplying packs to the Victoria Big Battery in Australia.

One of the largest of its kind in the world with an advertised 450 MWh it will store enough energy in reserve to power over one million homes around the greater Melbourne region for half an hour.

Why is Tesla not screaming about this?

“The weird thing about this is Tesla has been so silent about it [with shareholders],” said Matt Smith, managing partner at Good Soil Investment Management, in a podcast last week. 

By comparison, Musk has been happy to highlight on numerous occasions the alleged potential of his Optimus humanoid robot currently under development.

“So either Elon is really sandbagging like some people have been speculating or we’re missing something,” Smith continued.

One big reason it has flown under the radar so long is that the business contributed less than 5% of Tesla’s $57.1 billion in nine-month consolidated revenue and is therefore too small to be broken out separately. The more data points analysts have, the easier it is to make growth projections.

But bulls believe the negligible role it plays on the income statement is about to change for two reasons.

Firstly production will finally hit an industrial scale, with its new Megafactory in Lathrop, California, conceived to produce 40-gigawatt hours per year, or in volume roughly 10,000 units at 3.85 MWh each.

Allegedly Tesla may be planning to boost energy storage production to more than 1 terawatt hour of volume annually, a 25-fold increase. In 2021, the last full year of results, it deployed just 4 GWh. Tesla will provide an updated figure when it reports Q4 results on Wednesday following the close of markets.

The Astonishing Economics of the Tesla Megapack | It’s come to my attention that the $TSLA Faithful are beginning a new bull narrative(FSD and robots are so 2021-22), based on “Megapack” utility-scale battery storage. See this breathless article below: https://t.co/oyDFCmdoH1

— Diogenes (@WallStCynic) January 18, 2023

The other is a switch in chemistry away from using high-priced metals like nickel and cobalt normally found in your average Tesla to the far more inexpensive lithium iron phosphate (LFP) cells. These may not be ideal for performance cars expected to sprint to 60 miles an hour from a standstill in a few seconds, but they are perfectly suited for stationary storage.

Together these two developments have led to a phase-out of the older Powerpacks built in Nevada to the new Megapack XL technology currently for sale. 

‘Crazy, unlimited demand’

Since each unit retails at roughly $2 million, the customer is paying the equivalent of $500 per kWh of battery capacity (although this declines on a sliding scale depending on the number ordered).

With estimates that the actual cost of goods may only be half that, some investors believe 50% gross margins are achievable once production at Lathrop is fully ramped.

More importantly the market currently appears to accept those economics given supply of stationary batteries falls far short of demand.

Production of Megapacks appears to be fully booked out for nearly the next 24 months, with the earliest delivery not until late next year, according to Tesla’s customer configurator page.

“Right now the energy side of the business is kind of how the auto side was a year ago, where there was crazy unlimited demand so they had to raise prices just to avoid the backlog being too egregious,” said Good Soil’s Smith.

By comparison, unsold Tesla vehicles were piling up towards the end of last year, forcing Musk to roll back much if not all of the inflation surcharges he added to Tesla prices since the pandemic. Even most bulls don’t dispute his hefty price cuts will dilute margins from their recent levels of close to 30%. 

In a tweet thread, short-selling legend Jim Chanos said Tesla supporters were right to tout the growing potential of energy storage. But he doused cold water over the alleged astonishing economics of Tesla’s Megapack.

“Tesla megapacks will be a good (and logical) product line extension, but will in no way offset EV margin degradation over the next few years,” he wrote, before sarcastically calling for a return of the original Next Big Thing that Musk has pushed for months, his malfunctioning flop of a droid.

“Bring back the robots!” 

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

Roderick Wong, MD is Managing Partner and Chief Investment Officer of RTW Investments
Commentary250 Years of Innovation
When 10,000 doctors stood up and cheered for a cancer drug — America’s innovation machine made it possible
By Roderick WongJuly 25, 2026
13 minutes ago
m
Commentarydisruption
The Messi Test and how the Spaniards messed with it: what the World Cup final taught me about the Jobs AI can’t touch
By Bhaskar ChakravortiJuly 25, 2026
43 minutes ago
What it’s like to be a founder of the most high-stakes startup ever, OpenAI
AIOpenAI
What it’s like to be a founder of the most high-stakes startup ever, OpenAI
By Alyson ShontellJuly 25, 2026
3 hours ago
SpaceX may have missed its window to buy Tesla
Big TechTech Companies
SpaceX may have missed its window to buy Tesla
By Shawn TullyJuly 25, 2026
4 hours ago
alex
CommentaryEntrepreneurship
I sold my startup for millions without a single dollar in revenue. Here’s why that’s the point
By Alexander Kardos-NyheimJuly 25, 2026
5 hours ago
Google logo is displayed on a smartphone in front of the EU Flag.
CybersecurityGoogle
EU strikes Google with $1 billion fine in major crackdown on antitrust regulations even as Trump threatens retaliation
By The Associated Press and Sam McNeilJuly 24, 2026
16 hours ago

Most Popular

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
1 day ago
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
2 days ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
2 days ago
Current price of oil as of July 24, 2026
Personal Finance
Current price of oil as of July 24, 2026
By Joseph HostetlerJuly 24, 2026
1 day ago
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
3 days ago
Current price of silver as of Friday, July 24, 2025
Personal Finance
Current price of silver as of Friday, July 24, 2025
By Joseph HostetlerJuly 24, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.