Elon Musk’s Twitter focus leaves Tesla investors wondering when he’s going to pay attention to the automaker’s mounting woes

December 9, 2022, 11:36 AM UTC
Updated December 9, 2022, 4:09 PM UTC
Tesla CEO Elon Musk looks up as he addresses guests at the Offshore Northern Seas 2022 (ONS) meeting in Stavanger, Norway on August 29, 2022.
Tesla CEO Elon Musk addresses guests at the Offshore Northern Seas meeting in Stavanger, Norway, Aug. 29, 2022.
Carina Johansen—NTB/AFP/Getty Images

Good morning. David Meyer here in Berlin, filling in for Alan.

Tesla investors are getting antsy about CEO Elon Musk and the rest of the board being “missing in action”—the words of shareholder Leo KoGuan—at a crucial time for the automaker. The share price has almost halved this year. Demand in China is softening. In the U.S., Tesla’s share of the growing electric vehicle market is falling; it was 79% in 2020, 65% in the third quarter of this year, and S&P reckons it will be less than 20% by 2025. But Musk is very much preoccupied with Twitter.

There, Musk is dealing with other crises. Some are preexisting conditions, such as the fact that Twitter hasn’t turned a profit in three years, but Musk himself lit many of the fires he is now fighting. He wouldn’t need to be offering advertisers major financial incentives to come back if he hadn’t first scared them off by amplifying conspiracy theories, empowering impersonators with a half-baked user verification scheme, and presiding over a sharp rise in hate speech on the service. Musk’s gross overpayment for Twitter saddled the company with $13 billion in high-interest debt that his bankers are struggling to sell.

And this is only the start. Assuming Twitter doesn’t go bankrupt in the short term, it faces a cluster of regulatory headaches.

The European Commission keeps growling in Musk’s direction about how Twitter needs to abide by the Digital Services Act, a new law governing content moderation that will apply to Big Tech starting Feb. 17. A couple of EU decisions this week could indicate future complications for Twitter: In a Meta case, the bloc’s privacy regulators reportedly decided that people should be able to opt out of their data being used for targeted advertising, and the EU’s top court made it easier for people to demand that Google delist incorrect information about them. Trouble also looms back in the U.S., where the government may probe Musk’s Twitter takeover owing to potential national security issues stemming from his other business interests.

Meanwhile, Musk has taken the risky decision to give journalists Matt Taibbi and Bari Weiss access to historical internal Twitter communications so they can expose how the company previously handled content moderation and penalties for rule-breaking users. So far, the resulting “Twitter Files” revelations are more damp squibs than smoking guns. Taibbi admitted there’s no evidence that the firm unduly colluded with Joe Biden’s team in 2020 to suppress a story about Hunter Biden’s laptop—as Musk believes happened—and Twitter publicly revealed four years ago the methods it used to suppress certain accounts’ tweets, which Weiss is now touting as a system of “secret blacklists.”

There’s more heat than light here, and some of the heat may now get turned on Twitter. Bloomberg reports that experts believe giving the reporters access to internal data may violate a security-related FTC consent decree imposed on Twitter earlier this year. Musk may now be Chief Twit, but the company still has to abide by its previous obligations.

This is not to say that everything Musk is doing at Twitter is bad or a waste of time. For example, he’s just tweeted that Twitter will give its users more transparency about the way their content is moderated, and tell them how they can appeal moderation decisions—that’s a good thing, and pretty aligned with the EU’s new Digital Services Act. But Musk can’t stop finding new cans of worms to open. That kind of micromanagement would be more justifiable if being Twitter CEO was his only job, but it isn’t, and he is not superhuman.

Musk is clearly a man on a mission. Those who would like him to pay more attention to his other missions may be forgiven for their concern.

More news below.

David Meyer



FTC vs. Microsoft

The U.S. Federal Trade Commission wants to block Microsoft’s $75 billion takeover of gaming powerhouse Activision Blizzard. FTC competition bureau chief Holly Vedova referred to Microsoft’s alleged suppression of competition when it bought game developer Bethesda, and said: “Today we seek to stop Microsoft from gaining control over a leading independent game studio and using it to harm competition in multiple dynamic and fast-growing gaming markets.” Microsoft president Brad Smith: “We have been committed since day one to addressing competition concerns…We have complete confidence in our case.” Fortune

Crypto exposure

The U.S. Securities and Exchange Commission wants publicly traded companies that are exposed to collapsing crypto firms to disclose to investors “the direct or indirect impact that these events and collateral events have had or may have on their business.” The guidance follows the implosion of Sam Bankman-Fried’s FTX exchange. Bloomberg

Industrial policy

The FT’s Yuan Yang has written an interesting comment piece on how the U.S. and EU are now scrambling to develop the kind of industrial policy that China and Taiwan have long prioritized: “Now that we are back in a period of global order-shaking, the discussion is back on loud. Western fear over China’s rise, and concerns over supply-chain security in the wake of pandemic shortages, all spurred the new EU and U.S. chips policies…Hopefully this means we can start to have a more honest global discussion about the existence and role of such policies.” Financial Times


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Robots are coming—and it doesn’t look pretty for workers. Get ready for long hours, less pay, and fewer jobs, by Will Daniel

Remote work has become a right for knowledge workers. The data says we should create more fully remote jobs, by Chantel Rowe

Recent U.S. homebuyers are being hit with a massive wave of regret, by Megan Leonhardt

This edition of CEO Daily was edited by David Meyer. 

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