• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
FinanceHousing

These bubbly housing markets look like busts—and they just sank Redfin’s flipping business

By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
November 10, 2022, 6:14 AM ET
Phoenix skyline framed by saguaro cactus and mountainous desert
Getty Images
Add Fortune on Google for similar content.

Redfin is throwing in the towel.

On Wednesday, Redfin told shareholders that it plans to shutter its homebuying program. As it does so, it will lay off 862 employees—or 13% of its workforce.

What’s going on? While the ongoing housing correction has hit the entire country, it’s particularly sharp in bubbly housing markets like Phoenix and Las Vegas. Those markets have gone straight from Pandemic Housing Boom to Pandemic Housing Bust. They’re also the places where iBuyers like Redfin and Opendoor have significant exposure.

These so-called iBuyer programs don’t operate like normal flippers. Instead of creating value through renovating homes, they instead use algorithms to make speedy offers directly to sellers, the service being that it reduces the hassle for sellers. As long as iBuyers can quickly resell the home, things should go smoothly. However, if home prices begin to fall, things can go south very fast.

That downside scenario, of course, is here.

“We notice immediately when fewer people are on our website and fewer are signing up for tours… We’re sitting on $350 million worth of homes for sale that we bought with our own money, or worse bought with borrowed money. And what we always told investors is that we would protect our balance sheet by acting quickly. We don’t have hope as a strategy. We immediately started marking down things,” Redfin CEO Glenn Kelman recently told Fortune.

By the end of January 2023, Redfin expects to reduce its portfolio of homes down to $85 million. And by the end of the second quarter of 2023, all of its homes should be sold off.

Nationally, the lagged Case-Shiller Index shows U.S. home prices fell 1.3% between June and August. However, in pandemic boomtowns, that home price correction is much greater. According to the Burns Home Value Index, Phoenix home values have already fallen 10% from their 2022 peak.

On one hand, iBuyers are getting pinched by housing busts in markets like Phoenix. On the other hand, iBuyers are also helping to accelerate housing busts in markets like Phoenix.

"These iBuyers adjust [home] prices almost like clockwork if a home doesn't sell. So in submarkets where they have a presence they are also price setters in a faster way than past cycles," Rick Palacios Jr., head of research at John Burns Real Estate Consulting, tells Fortune.

Redfin CEO Glenn Kelman agrees that iBuyers, along with other investors who piled into the market during the boom, are helping to drive home prices down faster this time around.

“When the shiitake mushrooms hit the fan, you [investors] want to get out first. The way to do that is to figure out where the lowest sale is, and be 2% below that. And if it doesn’t sell in the first weekend, move it down [again],” Kelman recently told Fortune. “My take is that because builders and iBuyers account for more inventory, that leads to a faster correction."

Not long after the Federal Reserve kicked into inflation-fighting mode, unsold housing inventory began to climb across the country. As of October, inventory levels are up 33% on a year-over-year basis. However, in bubbly markets where iBuyers are exposed, inventory growth is much more pronounced. In Phoenix, active listings for sale on realtor.com are up 173% on a year-over-year basis; markets like Austin and Salt Lake City are up 136% and 117%, respectively.

For most sellers, there's a psychological aspect to home prices: They don't want to lower their price tag unless economics forces their hand. That's just not how algorithm-run iBuyer programs work. They want out first, and they aren't afraid to cut aggressively in order to do so.

Look no further than this three-bedroom home in Las Vegas. In April, Redfin bought the home for $600,000. Just weeks later, Redfin listed it for sale in at $624,900. But it was too late: The Las Vegas housing market had already moved into correction mode. Fast-forward to November, and the listing just got taken off the market after a series of price cuts brought its list price to $524,900.

Even after all these aggressive price cuts, iBuyers still have a tremendous amount of inventory to offload in bubbly markets. In Phoenix alone, Parcl Labs estimates, iBuyers still own around $1 billion worth of units.

"Their [iBuyers] sales transactions alone accounted for nearly 10% of all Phoenix sales activity in September. As more pressure builds for them to exit their positions, they will likely become more aggressive in their pricing; this will continue a downward spiral until prices reach a point where demand enters to stabilize it," Jason Lewris, cofounder of Parcl Labs, tells Fortune. "All of the conditions are there for a crash [in Phoenix]."

Why are markets like Phoenix and Las Vegas rolling over so fast? Moody's Analytics chief economist Mark Zandi points to detached fundamentals. Nationally, Moody's calculates, the typical U.S. housing market is "overvalued" by around 23%. However, the firm says markets like Phoenix and Las Vegas are "overvalued" by over 50%. For comparison, Phoenix and Las Vegas were "overvalued" by 51% and 54% respectively just as the housing bubble peaked in 2006.

Heading forward, Zandi expects U.S. home prices to decline by around 10% from peak to trough. But in "significantly overvalued" markets like Phoenix, he estimates prices will fall between 15% to 20%. And if a recession hits, he says, that decline in "significantly overvalued" markets could be between 25% to 30%. (You can find Moody's forecast for 322 housing markets here.)

Ironically, Redfin's iBuyer woes might make Zillow executives feel smart—or at least lucky.

Back in November, Zillow announced it'd halt its failed iBuyer program—which was notoriously overpaying for homes—and sell off its remaining homes through early 2022. It turns out, Zillow sold off its homes at the peak of the Pandemic Housing Boom. While Zillow lost a lot of money, it could've lost a lot more.

Hungry for more housing data? Follow me on Twitter at @NewsLambert.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Lance LambertFormer Real Estate Editor
Twitter icon

Lance Lambert is a former Fortune editor who contributes to the Fortune Analytics newsletter.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Finance

t
AIMarkets
Billionaire Mike Bloomberg warns Trump’s AI ownership plan would make ‘George Orwell blush’
By Eva RoytburgJuly 21, 2026
2 hours ago
Defense Secretary Pete Hegseth sits and speaks at a Senate Committee Hearing
PoliticsDonald Trump
‘Without these funds, we face critical shortfalls’: Hegseth on additional defense spending following $37.5B Iran War price tag
By The Associated Press and Lisa MascaroJuly 21, 2026
2 hours ago
A ski worker in winter skiing gear strikes a pose in front of a ski slope in Lesotho.
Travel & LeisureDonald Trump
In Lesotho, the country’s only fully operational ski resort offers snowy slopes for Africa’s ski enthusiasts
By The Associated Press and Mogomotsi MagomeJuly 21, 2026
2 hours ago
Moldova’s parliament elects 44-year-old businessman investor Vasile Tofan as prime minister
PoliticsEuropean Union
Moldova’s parliament elects 44-year-old businessman investor Vasile Tofan as prime minister
By The Associated PressJuly 21, 2026
3 hours ago
UN’s worst-case scenario: Energy and fertilizer shock from Iran war could push nearly 19 million more into chronic hunger by 2030
EconomyUnited Nations
UN’s worst-case scenario: Energy and fertilizer shock from Iran war could push nearly 19 million more into chronic hunger by 2030
By Mia OsmonbekovJuly 21, 2026
3 hours ago
holland
Arts & EntertainmentMovies
‘The audience is telling the industry something’: even IMAX is stunned by Christopher Nolan’s runaway ‘Odyssey’
By Tatiana SatauaJuly 21, 2026
4 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
1 day ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
1 day ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
Economy
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
By Jason MaJuly 20, 2026
1 day ago
Current price of silver as of Monday, July 20, 2026
Personal Finance
Current price of silver as of Monday, July 20, 2026
By Joseph HostetlerJuly 20, 2026
2 days ago
Jamie Dimon won't put more of his own money into the long end of the bond market right now—thanks to the $39 trillion national debt
Economy
Jamie Dimon won't put more of his own money into the long end of the bond market right now—thanks to the $39 trillion national debt
By Eleanor PringleJuly 21, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.