• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersGreen, Inc.

Google says its A.I.-powered flood prediction tool can now issue forecasts 7 days in advance, up from 48 hours

By
Eamon Barrett
Eamon Barrett
Down Arrow Button Icon
By
Eamon Barrett
Eamon Barrett
Down Arrow Button Icon
November 8, 2022, 11:20 PM ET
Floods inundated India's tech hub Bangalore in September.
Floods inundated India's tech hub Bangalore in September.MANJUNATH KIRAN—AFP/Getty Images

Google says its A.I.-powered flood prediction program, the Flood Forecasting Initiative it first rolled out in 2018, can now issue life-saving forecasts seven days in advance, up from 48 hours.

“Considering the importance and harms of flooding now, with tens of thousands of fatalities a year and hundreds of millions of people affected, there has been a really major gap in the availability of reliable and actionable flood forecasting systems,” says Sella Nevo, the lead engineer on Google’s flood forecasting initiative.

Google’s updated forecasting system uses what Nevo calls “globally available data,” such as weather reports and satellite imagery, to predict future flooding events, whereas previously Google’s system relied heavily on data gleaned from river gauges—on-site sensors that measure the flow rate and volume of a river. 

River gauges only show when a river is already swelling, indicting an imminent flood, but analysing weather pattens allows Google to pre-empt the river swelling and issue earlier warnings. Focusing on broader, public data also makes the flood prediction system scalable to a global level, since the machine learning model is able to use data from river basins with a history of inundation to predict floods in basins that the model has no historic data on.

Nevo says Google’s improved prediction model can forecast floods remotely with “significantly” greater accuracy than the current global standard for flood warnings, the EU-led Global Flood Awareness System (GloFAS). Providing accurate predictions can help save thousands of lives in a flood.

But, once a prediction is made, warning people on the ground is the second part of the puzzle that Google is solving, mostly through its Global Flood Hub site—the interactive user-facing side of the initiative. 

“Flood Hub has been through a total revamp,” Nevo says. The Google Maps-like Flood Hub site displays flood alerts as red markers pinned to the area in danger. Clicking the marker brings up a chart that shows the water level in the flood relative to a normal and dangerous amount. 

But, just in case users aren’t actively monitoring the Flood Hub, Google also issues direct alerts through Google Search and Google Maps services, and even pings notifications to Google users that are in harm’s way. Sella says the company sent out 115 million flood notification warnings last year. 

Google does all of this—parsing data, predicting floods, and sharing that information with NGOs and governments to improve their disaster mitigation services—for free. Flood Hub is part of the company’s AI for Social Good platform and Nevo says he doubts Google will ever charge for the life-saving service Flood Hub was built to provide.

Whether Google one day reconfigures Flood Hub tools to build commercial products, such as flood prediction services for agriculture, is another matter. Although Nevo notes the data that farmers would be interested in—such as the duration of a flood—is much more nuanced than the general disaster warning Flood Hub is currently capable of. 

“We genuinely can provide everything for free quite sustainably” Nevo says, referring to Flood Hub in its current iteration. “So the type of work that we do today, I don’t think we’ll ever ask for money.”

Eamon Barrett
greeninc.news@gmail.com
@eamonbarrett88

CARBON COPY

Climate reparations

The COP 27 summit on climate change is underway in Egypt and opened with an uncontested agreement, struck by attending leaders, to include negotiations on climate reparations within the summit’s agenda. The inclusion marks the first time diplomats will discuss climate related “loss and damage” payments since the COP meetings began in the 1990s. At stake is how and whether wealthy economies with high level of historic pollution should compensate developing economies for damage caused by climate change. Bloomberg

The Just Energy Transition Partnership

Last year, at COP 26, a foursome of wealthy nations agreed to provide South Africa with $8.5 billion in funding to help the county transition off of coal. Coal provides 85% of South Africa’s electricity needs, making the country the world’s 13th largest carbon emitter. Forecasters predict wind power could provide triple the country’s current electricity needs, making a transition to renewables an obvious net-benefit. But some in South Africa believe wealthy Northern countries should be paying more for the Global South’s transition, and that $8.5 billion barely begins to cover the country’s costs. FT

Carbon neutral fossils

Kuwait announced during the opening gambit of the COP 27 forum in Egypt this week that the small, oil rich country would achieve carbon neutrality in its oil and gas industry by 2050, joining a chorus of oil producing nations pledging to reduce emissions. Saudi Arabia said its sovereign wealth fund, which is financed by oil sales, also would hold a net-zero portfolio by 2050. Reuters

Climate change hits home

“The things Americans value most are at risk,” says a draft report of the National Climate Assessment, the U.S. government’s leading contribution to assessing the impact of climate change on American shores. Safe homes, healthy families, reliable public services and a sustainable economy are among the “things” the draft report highlights as at risk from climate change in the U.S., noting the fallout of global warming is already “far reaching and worsening.” NYT

IN CASE YOU MISSED IT

Microsoft exec says solving climate change goes way beyond cutting pollution: ‘The ultimate bottleneck is the supply of skilled people’ by Alena Botros

ReNew Power’s Sumant Sinha: ‘It’s time for the U.S. and India to lead on climate action’ by Sumant Sinha

‘The most vulnerable people and communities are paying the price’: Adapting to climate change could cost developing countries $340 billion by the end of the decade by Alena Botros

Remove carbon–but do it equitably. Carbon removal mustn’t become a new frontier for injustice by Fletcher Harper And Cynthia Scharf

Pledges to plant trees are great news for the fight against climate change—but we don’t have enough seeds by Jad Daley And Yishan Wong

CLOSING NUMBER

2.7°C

All of the G20 countries, representing the world’s wealthiest economies, have set long-term targets to reduce national greenhouse gas emissions (Mexico is the only member not targeting net-zero emissions.) But, according to a new report from FTSE Russell, a subsidiary of the London Stock Exchange Group, only seven of those member states have set targets that align with the Paris Agreement goal of limiting global warming to just 2°C. As a collective, the G20 has set out policies that would result in a 2.7°C temperature increase by the end of the century.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Eamon Barrett
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

OpenAI is ‘strongly positioned,’ says Wedbush’s Dan Ives
NewslettersCFO Daily
OpenAI is ‘strongly positioned,’ says Wedbush’s Dan Ives
By Sheryl EstradaApril 29, 2026
4 hours ago
Christina Cacioppo poses while sitting down in a suit jacket
NewslettersTerm Sheet
Exclusive: Vanta hits $300 million ARR as ‘shadow AI’ explodes across corporate America
By Lily Mae LazarusApril 29, 2026
7 hours ago
Elon Musk in Oakland, California on April 28, 2026. (Photo: Jessica Christian/San Francisco Chronicle/Getty Images)
NewslettersFortune Tech
Judge to Altman and Musk: Keep a lid on it
By Andrew NuscaApril 29, 2026
7 hours ago
CEO turnover is up, and boards are favoring experienced insiders who can hit the ground running
NewslettersCEO Daily
CEO turnover is up, and boards are favoring experienced insiders who can hit the ground running
By Diane BradyApril 29, 2026
8 hours ago
Screen displaying stock market index performance in green and red.
NewslettersEye on AI
Bloomberg, the OG of financial data firms, has a potent new AI agent. How it built it holds lessons for other companies
By Jeremy KahnApril 28, 2026
19 hours ago
Janet Yellen is proud to be inducted into the National Women’s Hall of Fame: ‘It makes me part of that story’
NewslettersMPW Daily
Janet Yellen is proud to be inducted into the National Women’s Hall of Fame: ‘It makes me part of that story’
By Emma HinchliffeApril 28, 2026
24 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
2 days ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
1 day ago
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
Energy
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
By Shawn TullyApril 29, 2026
9 hours ago
Current price of gold as of April 28, 2026
Personal Finance
Current price of gold as of April 28, 2026
By Danny BakstApril 28, 2026
1 day ago
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
Politics
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
By Sasha RogelbergApril 24, 2026
5 days ago
Current price of silver as of Tuesday, April 28, 2026
Personal Finance
Current price of silver as of Tuesday, April 28, 2026
By Joseph HostetlerApril 28, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.