• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailMcDonald's

McDonald’s workers are begging customers to stop ordering adult Happy Meals, a nostalgic marketing ploy: ‘New adult Happy Meals are killing me’

Nicholas Gordon
By
Nicholas Gordon
Nicholas Gordon
Asia Editor
Down Arrow Button Icon
Nicholas Gordon
By
Nicholas Gordon
Nicholas Gordon
Asia Editor
Down Arrow Button Icon
October 6, 2022, 1:10 AM ET
Updated October 6, 2022, 11:40 PM ET
A McDonald's sign
McDonald’s employees are venting on social media after the fast food company announced a new Adult Happy Meal promotion. Paul Weaver—SOPA Images/LightRocket/Getty Images

People really want their adult Happy Meals, and it’s stressing out McDonald’s frontline staff.

On Monday, McDonald’s started selling Happy Meals—normally targeted to children—to adult customers. And like the child Happy Meals, the special offering comes with a toy, as part of a collaboration with Cactus Plant Flea Market, a streetwear brand. The promotion runs until the end of the month.

But while potential customers were excited about the special promotion—and the limited edition toys—McDonald’s employees were less enthusiastic about dealing with a rush of customers. “I can see the stress among my coworkers,” one employee told Kotaku. 

Employees are venting on social media, like TikTok and Reddit. “Y’all, please stop ordering these,” posted one employee on TikTok. Another employee wrote, “They going crazy with the adult Happy Meals,” over a video showing the number of Happy Meal orders.

“New Adult Happy meals are killing me,” said one post on the McDonald’s employees subreddit. 

“We ran out of boxes the first day we had them, ran out of toys the second, and on the third day we had to say the truck doesn’t come till tomorrow,” wrote one commenter elsewhere on the subreddit. “It’s been…not fun.”

From left: Al Roker, Sheinelle Jones, and Craig Melvin of NBC’s Today show unbox McDonald’s adult Happy Meals on Oct. 4, 2022.
Nathan Congleton—NBC/Getty Images

“Leading up to the launch, we prepped crew with training and resources in anticipation of higher traffic in restaurants,” a McDonald’s USA spokesperson told Fortune, continuing to say that “our restaurant crew members are the best in the business, and we appreciate everything they’re doing to serve customers during this limited-time promotion.”

This isn’t the first time a McDonald’s promotion has caused hassle for the staff.

In 2017, McDonald’s revived its Szechuan dipping sauce for one day as part of a marketing exercise with Adult Swim show Rick and Morty. Desperate fans swarmed restaurants hoping to get some of the limited supply, leading to long lines, disruptive customers, and even calls to law enforcement. The chaos was worsened by poor communication from McDonald’s as to which restaurants were taking part in the promotion, meaning customers flocked to sauce-less restaurants.

Customer chaos happened again in 2021, when McDonald’s revived its Pokémon Happy Meals, complete with collectible cards, to celebrate the video game franchise’s 25th anniversary. Unfortunately, the promotion occurred during a bubble in Pokémon trading cards, in which cards could be flipped for a 350-times return.

Some restaurants were forced to restrict sales of the Pokémon Happy meals to stop scalpers from buying up all the available Happy Meals and flipping the included trading cards on eBay. 

It’s not just McDonald’s. Last year, a tweet from a purported Starbucks employee went viral after the worker complained about customers adding too many modifiers to their drinks, leading to many other baristas complaining about the stress of completing similarly complex orders.

Update, October 6, 2022: This article has been updated with a comment from McDonald’s USA.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
Nicholas Gordon
By Nicholas GordonAsia Editor
LinkedIn iconTwitter icon

Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

RetailCostco
Costco CEO promises the $1.50 hot dog isn’t going away: ‘The price will not change as long as I’m around’
By Sydney LakeMarch 21, 2026
8 hours ago
AsiaPepsiCo
Three Asias, three different playbooks: How PepsiCo’s Anne Tse views the world’s fastest-growing snack market
By Nicholas GordonMarch 20, 2026
22 hours ago
A man walks between two luxury cars with the skyline of Dubai in the background.
RetailLuxury
The Middle East is one of the world’s fastest growing luxury markets—and the war in Iran may cut its sales in half, analysts say
By Sasha RogelbergMarch 20, 2026
1 day ago
AsiaMitsubishi
How an MBA internship led Mitsubishi to e-commerce platform Yami—and into the U.S. snacks market
By Nicholas GordonMarch 20, 2026
1 day ago
Melissa Ben Ishay attends The Build Series to discuss Baked By Melissa at AOL HQ on October 14, 2016 in New York City.
C-SuiteFood and drink
Baked by Melissa’s founder was fired at 24. Two decades later, she’s ‘so freaking thrilled’ to step down as CEO
By Eva RoytburgMarch 19, 2026
2 days ago
Stephan Winkelmann, wearing a dark blue suit, speaks in front of a black background with the Lamborghini logo on it.
RetailAutos
Lamborghini is selling a record number of cars—but tariffs are eating its profits
By Sasha RogelbergMarch 19, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.