• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns

2

Anthropic disables Fable and Mythos AI models after U.S. government bars it from giving foreigners access

3

U.S. energy secretary says 7 million barrels of oil exiting Persian Gulf daily, but Chevron CEO rebuts the claim

1

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns

2

Anthropic disables Fable and Mythos AI models after U.S. government bars it from giving foreigners access

3

U.S. energy secretary says 7 million barrels of oil exiting Persian Gulf daily, but Chevron CEO rebuts the claim
ConferencesGlobal Sustainability Forum

Progress over perfection is the goal for sustainable finance

By
Kristine Gill
Kristine Gill
Down Arrow Button Icon
By
Kristine Gill
Kristine Gill
Down Arrow Button Icon
September 30, 2022, 3:00 PM ET
Transitioning to a low-carbon economy requires new strategies across the financial sector.
Transitioning to a low-carbon economy requires new strategies across the financial sector.Getty Images

Creating a low-carbon economy requires financial tactics currently being put to use across many industries, but participants at Fortune‘s Global Sustainability Forum on Thursday said the key to achieving this will be to focus on progress over perfection. The difficulty lies in making decisions for how to allocate capital when companies have imperfect information. 

“I wouldn’t even call it a frustration, it’s a reality that we are moving forward, you know, based on imperfect data and imperfect information,” said Val Smith, chief sustainability officer at Citi. 

“There was a study put out earlier this year, which showed looking back over the history about a decade of history of investing in climate tech, that 75% of the capital had only gone into solutions that address 25% of the emissions,” said Nili Gilbert, vice chairwoman of Carbon Direct. “You really need to flip that. I think one of the reasons that that is happening is because some of the emissions and solutions are hard to abate.”

Gilbert pointed out that many of the emissions Carbon Direct deals with are last mile emissions; things like tech for sustainable aviation fuel, green hydrogen, green cement, and carbon capture where some emissions that can’t be abated have to be taken back out of the atmosphere. Some of this can be done on a small scale and some of the tech isn’t yet scalable. 

“At Carbon Direct, we’re a science first organization, we’re employing a team of about 50 climate scientists and growing if you know any good scientists,” Gilbert explained. “And you know, and I really think that when it comes to advancing trust in this part of the industry, that it’s a trust built on the back of expertise in implementation.”

A few months ago, Smith said another frustration in this space would have been a lack of policy support. But since implementation of the Inflation Reduction Act, some believe there will be increased demands for clean energies, which will bring down their costs, making them more accessible. 

Tariq Nanji, partner at Boston Consulting Group, said the capital is available, but doesn’t always get where it needs to go.

“Capital is there, capital is committed, and there’s a major need, but as was discussed earlier, it’s not always getting to the right places,” he said. 

While there might not be a perfect solution at the moment, the show must go on, which is progress enough. 

“You have to sit with the discomfort of not having perfect information, and in fact, we’ve never had perfect information in capital allocation,” said Lila Preston, partner at Generation Investment Management. “The market is still in training wheel zone of that.”

In the meantime, collaboration within and across industries is key to solving these problems. 

“There is no more collaborative space than this space right now. Particularly in the corporate environment,” said Sarah Chapman, global chief sustainability officer at Manulife.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Kristine Gill
See full bioRight Arrow Button Icon

Latest from our Conferences

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest from our Conferences

Courtney Robinson, head of policy and communications, at Akoya speaks on a panel at Fortune Brainstorm Tech 2026.
RetailBrainstorm Tech
AI shopping agents are coming. No one is ready for them
By Jeremy KahnJune 12, 2026
1 day ago
The head of Claude Code hasn’t ‘written a line of code by hand’ in 8 months
ConferencesBrainstorm Tech
The head of Claude Code hasn’t ‘written a line of code by hand’ in 8 months
By Nick LichtenbergJune 11, 2026
2 days ago
Sarah Franklin, Chief Executive Officer of Lattice, and Francine Katsoudas, EVP and Chief People, Policy and Purpose Officer at Cisco, speak at Fortune's COO Summit with Kristin Stoller, Editorial Director at Fortune.
NewslettersFortune Workplace Innovation
AI disruption arrived 6 years early—now executives are drawing the line
By Kristin StollerJune 8, 2026
6 days ago
Fortune Brainstorm Tech 2026 livestream
ConferencesBrainstorm Tech
Fortune Brainstorm Tech 2026 livestream
By Fortune EditorsJune 8, 2026
6 days ago
dw
ConferencesCOO Summit
This CEO has had 6 major jobs in Silicon Valley: How Dennis Woodside built a career on saying yes to hard problems
By Nick LichtenbergJune 3, 2026
10 days ago
dep
ConferencesCOO Summit
‘Will I still matter?’ The ‘Optimism Doctor’ says people can tolerate uncertainty—the AI angst is about something else
By Nick LichtenbergJune 3, 2026
10 days ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Sydney LakeJune 13, 2026
16 hours ago
Anthropic disables Fable and Mythos AI models after U.S. government bars it from giving foreigners access
AI
Anthropic disables Fable and Mythos AI models after U.S. government bars it from giving foreigners access
By Jeremy KahnJune 13, 2026
22 hours ago
U.S. energy secretary says 7 million barrels of oil exiting Persian Gulf daily, but Chevron CEO rebuts the claim
Energy
U.S. energy secretary says 7 million barrels of oil exiting Persian Gulf daily, but Chevron CEO rebuts the claim
By Jordan BlumJune 12, 2026
1 day ago
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
5 days ago
Current price of oil as of June 12, 2026
Personal Finance
Current price of oil as of June 12, 2026
By Joseph HostetlerJune 12, 2026
2 days ago
SpaceX CFO Bret Johnsen quietly engineered its historic IPO and became an overnight billionaire
C-Suite
SpaceX CFO Bret Johnsen quietly engineered its historic IPO and became an overnight billionaire
By Sasha RogelbergJune 13, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.