CFOs say inflation is fueling price hikes

August 19, 2022, 11:05 AM UTC

Good morning,

Anyone who walks into a store knows that companies have been hiking the prices of their products. Executives, of course, say they have little choice because they need to offset rising costs due to record-high inflation.

But is it all companies? Or just some?

A recent survey of 81 CFOs by Fortune and NewtonX, a B2B market research company, sheds light on the phenomenon. It turns out that just over half of the finance chiefs—representing industries including banking, asset management, health care, construction, energy, and retail/e-commerce—said their companies have hiked prices.

But for whatever reason, those price increases are largely influenced by how big the businesses are. Seventy-one percent of CFOs at bigger companies—those with more than 1,000 employees—said they’ve increased prices while only 42% of those at smaller ones have. Overall, a quarter of CFOs haven’t yet raised prices so far this year, but have plans to do so.

Meanwhile, in light of the sputtering economy, CFOs are closely watching spending by their employers. More than a third of them said they’ve slowed hiring and a nearly equal number—31%—are renegotiating contracts with their vendors. Most CFOs, (77%) think a recession will take place within the next 12 months.

Reflecting the healthy employment market, most CFOs surveyed said they have no plans for layoffs, according to the survey. It’s one of the oddities of this downturn compared to previous ones: Despite two consecutive quarters of declining GDP, relatively few companies have undergone mass layoffs.

Again, whether companies are slowing hiring varies widely by their size. Among big company CFOs, 55% said they’ve slowed hiring versus just 28% at smaller businesses.

In terms of renegotiating existing contracts, 39% of big company finance chiefs said they had done so. At smaller companies, that number was lower at 26%. 

Asked in which departments they would make budget cuts if there were a recession, respondents said market research and marketing would be at the greatest risk. Meanwhile, IT, customer service, and data/analytics departments would be at the least risk of cutbacks.

In the past year, 67% of CFOs said they’ve implemented real-time dashboards for finance at their companies, an increase from 39% in 2021. Almost half of CFOs (46%) said they’ve received training in advanced analytics, 31% have received training in artificial intelligence, but 40% said they expect to receive training in this area in the coming years.

But there’s one area of technology where CFOs are still cautious—cryptocurrencies. Just 4% said their companies allow customers to pay using crypto. Meanwhile, 86% said such payments won’t be implemented this year or in 2023.

Finally, in describing their own jobs, 80% of the CFOs said their roles have evolved in the past 12 months. That would include adding responsibilities in areas that aren’t traditional to the finance chief role like tech skills.

Have a good weekend. Take care.

Sheryl Estrada

Upcoming events: In September, the Fortune CFO community will meet in person in Chicago and Dallas for two in-depth dinner conversations. I will be joined by Fortune CEO Alan Murray and leading CFOs as we delve into the new leadership strategies CFOs must embrace. If you are a CFO in the Chicago area, click here to apply to join us at Sepia on September 22, or click here to apply to join us on September 29 at The Mansion Turtle Creek in Dallas. Please note that attendance is complimentary and subject to approval.

Big deal

A new report by S&P Global Market Intelligence found that in July, due to inflation and rising interest rates, global private equity and venture capital entries decreased to the lowest monthly totals of the year. In July, deal value worldwide was down 63% in July to $43.05 billion from $116.47 billion during the same month a year ago, according to the report. There was a total of 1,579 transactions, a decline from the 2,231 deals booked in July 2021.

Courtesy of S&P Global Market Intelligence

Going deeper

Here are a few good weekend reads:

American Airlines bets on faster-than-sound jet travel—but it won’t be ready until 2029” by Chloe Taylor 

Here’s where experts think you should invest that $10,000 right now” by Lucy Brewster

“Remote work is probably hurting your body and brain—but there are simple ways to fight it” by L’Oreal Thompson Payton 

Mariah Carey wants to trademark ‘Queen of Christmas,’ but she’s got a lot of competition” by Colin Lodewick 


Some notable moves from this past week:

James Mock was named CFO at Moderna, Inc., (Nasdaq: MRNA) a biotechnology company, effective September 6. Following the appointment of Mock, David Meline will retire as the company's CFO but will remain as a consultant. Before joining Moderna, Mock served as SVP and CFO of PerkinElmer, Inc., (NYSE:PKI) a life sciences, diagnostics and analytical solutions company. Before that, Mock served for nearly 20 years in a wide range of financial oversight capacities within General Electric Company, both in the United States and overseas.

Rajesh (Raj) K. Agrawal was named SVP and CFO at Arrow Electronics, Inc. (NYSE:ARW), effective Sept. 6. Agrawal joins Arrow from Western Union where he has served as EVP and CFO since 2014. During his tenure as CFO, he also intermittently held the senior positions of head of mergers and acquisition strategy as well as global operations. In addition to serving in other various finance and business leadership roles at Western Union, Agrawal held progressively senior roles with Deluxe Corp., General Mills, Inc., Chrysler Corp., and General Motors Corp.

Dominic Bardos was named CFO at Shoals Technologies Group, Inc. (Nasdaq: SHLS), a provider of electrical balance of systems solutions for solar, storage, and electric vehicle charging infrastructure, effective October 3. Before joining Shoals, Bardos served as CFO of Holley Inc. (NYSE: HLLY), a manufacturer and distributor of performance automotive products. Prior to Holley Inc., he served in senior finance positions including VP of finance at Tractor Supply Company (Nasdaq: TSCO), CFO at Cambridge Franchise Holdings, and VP of finance and divisional CFO of Terminix. 

Robert DeLucia was named CFO at SharpLink Gaming Ltd. (Nasdaq:SBET), a provider of user engagement and conversion solutions for the U.S. sports betting and iGaming industries, effective Aug. 22. The former CFO, Brian Bennett, is pursuing new career opportunities. Before joining SharpLink, DeLucia was interim CFO of Neon Logistics, LLC. He also served as chief accounting officer at GTT Communications. Previous roles also include controller of Eastern Airlines, and corporate controller and divisional CFO of Taurus Aerospace Group and Aviation Technical Services.

Jody Macedonio was named CFO at Meati Foods, a plant-based meat company. Joining from her previous role as CFO of Chobani and Dean Foods, Macedonio will oversee Meati Foods’ financials and partner with the leadership team to drive growth with the goal of becoming the U.S. market share leader in plant-based meat by 2025, according to the company. Meati Foods recently closed a $150M Series C fund. Chipotle has invested in Meati Foods as part of its first cohort for its Cultivate Next venture fund.

Ken Porpora was promoted to EVP and CFO at ADT Inc. (NYSE: ADT), smart home and small business security company. Porpora will succeed Jeff Likosar, who has been named president, corporate development and chief transformation officer, after serving more than five years as CFO. Porpora has been with ADT for nearly 25 years, holding leadership roles across finance, sales, marketing, and operations. Porpora will have responsibility for all finance functions. 

Ronen Stein was named CFO at Ceragon Networks Ltd. (Nasdaq: CRNT), a global solutions provider of 5G wireless transport, effective Sept. 21, 2022. Stein has more than 20 years of experience as a finance chief having held a variety of CFO roles in both private and U.S. listed public companies. Most recently, Stein was CFO of Siklu, an Israel-based company in the telecommunications sector. Previously he served as the CFO of 10bis, Enercon technologies, Knock N’Lock, and Pointer Telocation.

Andrew Steinberg was named CFO at Honor Technology, Inc., a home care network for older adults and a technology platform. The announcement comes a year after Honor’s acquisition of Home Instead and Series E funding. Steinberg brings nearly two decades of experience. Steinberg joins Honor Technology from Evercore, where he was a managing director. Before Evercore, he worked in a global strategy role at Google and as a consultant at Booz Allen Hamilton.


“Recession is a word. Whether we are in a recession or not is really not the important thing. It’s what it feels like for the people going through this."

—Bank of America CEO Brian Moynihan told The Associated Press in an interview this week.

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