• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing

3

Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing

3

Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
TechBeijing ByteDance Technology

TikTok-owner ByteDance used news app to push pro-China messages, say ex-employees

Sophie Mellor
By
Sophie Mellor
Sophie Mellor
Down Arrow Button Icon
Sophie Mellor
By
Sophie Mellor
Sophie Mellor
Down Arrow Button Icon
July 27, 2022, 8:11 AM ET
ByteDance— TikTok parent company
Several former employees of ByteDance have come forward to claim that while employed fro the company they highlighted pro-China content and censored negative stories about the Chinese government on news aggregator app TopBuzz.Emmanuel Wong—Getty Images

As ByteDance’s TikTok app soars in popularity, there are long-standing worries that China will use one of its widely popular apps to grow its soft power by distributing pro-China messaging in the West.

Now, according to a new report, this may have already happened on ByteDance’s now-defunct U.S. news aggregation app TopBuzz. Several former employees of the ByteDance have come forward to say that while working for the Chinese internet start-up, they were told to highlight pro-China content and censor negative stories about the Chinese government on the TopBuzz app.

ByteDance, the parent company of the popular short video app TikTok, launched TopBuzz in 2015 as an English language version of its massively popular TouTiao app, which uses an algorithm model to generate tailored news feeds for each user. TopBuzz was shut down in June 2020 after failing to captivate the Western market in the way TikTok did.  

Four former employees of ByteDance who worked on the TopBuzz app said the company instructed employees to pin specific pieces of pro-China messaging to the top of feeds on the app, a new report from Buzzfeed News says. Pinned messages would include Panda videos, China travel promotions, and entrepreneurs advising moving start-ups to China.

All four employees who spoke to Buzzfeed said that staff was required to provide evidence to ByteDance that they had upped the content to the top of the page, while others reported they were required to screenshot the live content in TopBuzz and report it to their managers.

The pro-China messages were described as “soft” rather than overtly politicized, according to one of the sources, but the source added, “Let’s be real, this was not something you could say no to. If they don’t do it, somebody’s going to jail.”

ByteDance did not respond to Fortune’s request for comment but adamantly denied claims to Buzzfeed that the TopBuzz app had promoted pro-Chinese news. ByteDance spokesperson Billy Kenny called the accusations “false and ridiculous.”

Pro-China content

In the Buzzfeed report, 15 former ByteDance employees also accused the company of censoring content that was critical of the Chinese government, republishing content from news publishers without their permission, and highlighting sensationalist and inaccurate news to drive engagement.

Ten of the ByteDance employees claimed the content review system in the company would flag reporting on the Chinese government alongside nudity and hate speech, while others alleged coverage of the Hong Kong protests was subject to removal from TopBuzz. Many sources claimed any articles mentioning Chinese President Xi Jinping were removed with content that referenced Winnie the Poo—which has been repeatedly censored in Chinese media for the character’s comparison to Xi.

The employees also alleged that the app would sometimes send out push notifications containing fake news—like false headlines about Alabama Senate candidate Roy Moore winning an election he lost and Yoko Ono having an affair with Hillary Clinton—as the company continuously prioritized engagement and profit over accuracy.

The sources spoke to BuzzFeed on the condition of anonymity, and details were corroborated by other sources and screenshots viewed by the publication.

TikTok Fears

This is one of the first reports accusing TikTok’s parent company of intentionally using one of its apps to disseminate pro-China messages to the U.S., and immediately drew attention from lawmakers and commentators who fear the same could happen in the widely popular TikTok app.

Washington is still reeling from another report, in June, that found that, based on leaked audio from internal TikTok meetings, ByteDance employees in China had “repeatedly accessed nonpublic data about U.S. TikTok users.”

This went against previous statements from TikTok’s U.S. policy chief Michael Beckerman, who testified to the Senate Commerce Committee that there was no “overt” transmission of American users’ data to the Chinese government. He also said “a U.S.-based security team…handles access to user data.”

TikTok responded to the June report, also from Buzzfeed, acknowledging that certain China-based employees can access information from American users, but denied that data goes to the Chinese Communist Party.

ByteDance has also been ramping up its offensive in Washington—increasing its lobbying spend in the U.S. by 130% in the second quarter, with a focus on a key antitrust bill, a funding bill aimed at boosting competitiveness with China, online privacy bills, and a defense spending bill.

The fear that the Chinese government could collect vast troves of data has grown as more young people turn to TikTok over any other social media app—nearly half of Gen Z uses TikTok and Instagram for search instead of Google, according to Google’s own data, and kids and teens now spend more time watching TikTok than YouTube, according to data compiled for TechCrunch.

Amidst the rising tensions, a Republican commissioner from the Federal Communications Commission, Brendan Carr, has argued that TikTok should be thrown out of the iPhone and Android app stores in the U.S.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
Sophie Mellor
By Sophie Mellor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

trump
PoliticsWhite House
MAGA hates AI, but Trump agrees with Bernie it might be time for partial government ownership
By Nick LichtenbergJune 5, 2026
3 hours ago
Tech stocks lead market bloodbath as fears of Fed rate hikes add to worries about the AI-fueled chip boom petering out
Investingtech stocks
Tech stocks lead market bloodbath as fears of Fed rate hikes add to worries about the AI-fueled chip boom petering out
By Jason MaJune 5, 2026
7 hours ago
The Class of 2026: Meet the 12 companies making their Fortune 500 debut
Startups & VentureFortune 500
The Class of 2026: Meet the 12 companies making their Fortune 500 debut
By Marco Quiroz-GutierrezJune 5, 2026
7 hours ago
jack
PoliticsElections
A Kennedy, Kellyanne Conway’s ex-husband and a former Palantir data scientist debated AI regulation. Welcome to the Manhattan primary
By Anthony Izaguirre and The Associated PressJune 5, 2026
11 hours ago
Elon Musk holding a glass of wine.
BankingSpaceX
Jamie Dimon called Elon Musk the ‘Edison of our time’ as JPMorgan hosted SpaceX’s $75 billion IPO road show—and even invited Musk’s mom
By Tristan BoveJune 5, 2026
12 hours ago
boss
Future of WorkProductivity
AI productivity gains are real but so is bad management: ‘Leaders are really struggling to articulate what the vision and strategy is’
By Sasha RogelbergJune 5, 2026
12 hours ago

Most Popular

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
AI
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
By Marco Quiroz-GutierrezJune 5, 2026
21 hours ago
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
Success
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
By Sydney LakeJune 5, 2026
22 hours ago
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
Economy
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
By Nick LichtenbergJune 5, 2026
22 hours ago
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
Cybersecurity
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
By Sasha RogelbergJune 3, 2026
3 days ago
Current price of oil as of June 5, 2026
Personal Finance
Current price of oil as of June 5, 2026
By Joseph HostetlerJune 5, 2026
16 hours ago
10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy
Economy
10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy
By Nick LichtenbergJune 4, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.