• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGoogle

Google earnings show that it may weather the ad apocalypse far better than smaller rivals Snap and Twitter

By
Davey Alba
Davey Alba
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Davey Alba
Davey Alba
and
Bloomberg
Bloomberg
Down Arrow Button Icon
July 27, 2022, 1:27 AM ET
Alphabet CEO Sundar Pichai speaks during the CEO Summit of the Americas hosted by the U.S. Chamber of Commerce in Los Angeles, Calif., on June 9, 2022.
Alphabet CEO Sundar Pichai speaks during the CEO Summit of the Americas hosted by the U.S. Chamber of Commerce in Los Angeles, Calif., on June 9, 2022.Kyle Grillot—Bloomberg/Getty Images

Google parent Alphabet Inc. reported second-quarter revenue that met analysts’ expectations, reflecting the internet giant’s resilience amid slowing growth in advertising. 

Revenue, excluding payments to distribution partners, was $57.5 billion in the quarter, the company said Tuesday in a statement. Analysts had projected $58 billion, according to data compiled by Bloomberg. Shares rose about 5% in extended trading.

Google’s sales gains indicate the company’s advertising business—especially its search ads—may be positioned to weather a crunch in marketing spending, which has affected smaller competitors including Snap Inc. and Twitter Inc. By contrast, Google’s ad sales beat analysts’ expectations. The company is nevertheless remaining cautious, and temporarily paused hiring.

On the company earnings call, Chief Executive Officer Sundar Pichai referenced the company’s vigilance amid economic uncertainty and a pullback in spending from advertisers, saying Google would continue to invest, but would do so “responsibly.”

Chief Financial Officer Ruth Porat said data on the macroeconomic environment “remains complicated” in an interview with Bloomberg Television. At the same time, Porat said Google was “very pleased” with its performance in search, the growth of which was especially driven by the travel and retail industries.

The performance reflected “elevated consumer online activity and broad-based strength in advertiser spend,” she said in the statement.

Google shares rose as much as 5.7% in after-hours trading. The stock has fallen 27% so far this year. 

“I would construe this report as a sigh of relief,” said Dan Morgan, a senior portfolio manager at Synovus Trust Company. “I think the fact that ad revenues beat in a very hostile environment has to be a feather in its cap that Google can deliver, even when competitors are really struggling.”

In spite of Google’s strong results on advertising, it slightly missed analysts’ expectations on YouTube and its cloud business. Profits disappointed too; net income was $16 billion, or $1.21 a share, missing analysts’ average projection of $1.32 a share.

YouTube generated ad revenue of $7.34 billion, compared with analysts’ average estimate of $7.47 billion. The app is increasingly competing for advertising dollars and attention with ByteDance Ltd.’s TikTok, while managing the effects of Apple’s privacy requirements for its apps, which have made it harder to target advertising. 

Google’s closely watched cloud division, which has yet to turn a profit, generated $6.3 billion in revenue and lost $858 million, up from a loss of $591 million during the same quarter last year. Although Google is a distant third in the cloud market, trailing Amazon.com Inc. and Microsoft Corp., the effort is nonetheless viewed as one of the company’s best bets for growth as the core search business matures. 

Pichai touted the business’ “strong momentum and substantial market opportunity” on the call.

Search and other related businesses posted second-quarter sales of $40.7 billion. Analysts, on average, estimated $40.3 billion. 

Google still has a sizeable cash pile, with cash and equivalents of $125 billion – though this pile has declined for a third straight quarter, falling from $134 billion at the end of the first quarter. 

The company is also battling a number of lawsuits and regulatory threats, including a federal antitrust lawsuit over its dominance of the online advertising market, which is expected to emerge in the coming weeks.

Earlier this month, Bloomberg News reported that the U.S. Department of Justice was poised to rebuff Google’s offer of splitting off its ads business in a new company under the Alphabet umbrella.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Authors
By Davey Alba
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

AIchief executive officer (CEO)
Microsoft AI boss Suleyman opens up about his peers and calls Elon Musk a ‘bulldozer’ with ‘superhuman capabilities to bend reality to his will’
By Jason MaDecember 13, 2025
13 minutes ago
InvestingStock
There have been head fakes before, but this time may be different as the latest stock rotation out of AI is just getting started, analysts say
By Jason MaDecember 13, 2025
5 hours ago
Politicsdavid sacks
Can there be competency without conflict in Washington?
By Alyson ShontellDecember 13, 2025
6 hours ago
InnovationRobots
Even in Silicon Valley, skepticism looms over robots, while ‘China has certainly a lot more momentum on humanoids’
By Matt O'Brien and The Associated PressDecember 13, 2025
8 hours ago
Sarandos
Arts & EntertainmentM&A
It’s a sequel, it’s a remake, it’s a reboot: Lawyers grow wistful for old corporate rumbles as Paramount, Netflix fight for Warner
By Nick LichtenbergDecember 13, 2025
12 hours ago
Oracle chairman of the board and chief technology officer Larry Ellison delivers a keynote address during the 2019 Oracle OpenWorld on September 16, 2019 in San Francisco, California.
AIOracle
Oracle’s collapsing stock shows the AI boom is running into two hard limits: physics and debt markets
By Eva RoytburgDecember 13, 2025
13 hours ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
2 days ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
1 day ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.