• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
Tech

A.I.-powered robotic lawnmowers help you reclaim your summer days

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
July 19, 2022, 3:00 PM ET
Add Fortune on Google for similar content.

It’s the middle of summer. It’s in the 90s. (Fahrenheit.) It’s so humid that even a short walk to the mailbox leaves you drenched in sweat. Mowing the grass is the last thing you want to do.

Unfortunately, last weekend was much the same. And now, your homeowner’s association is eagerly awaiting the chance to send you a nastygram. Even worse, your overly ambitious neighbor Tom cut his grass three days ago, so your front yard comparatively is looking more and more like a jungle.

Salvation (and a sweat-free Saturday), though, might be within reach thanks to robotics and artificial intelligence.

Just as the Roomba revolutionized vacuuming, robotic lawnmowers are hoping to transform lawncare. It is, in many ways, a fairly rudimentary technology at the moment, but manufacturers are leaning more heavily into A.I. to create more efficient machines that increase your spare time.

“We wanted to give people their weekends back,” says Greg Janey, vice president, residential and landscape contractor business at The Toro Company. “It could be a customer with an eighth of an acre who wants to spend time with family and friends. It could be a customer who has up to an acre…that…appreciates a yard that looks like a fairway every day.”

Toro is a newcomer in the robotic vacuum space. Its product, which doesn’t even have a formal retail name yet, will begin taking pre-orders this fall, with availability beginning in spring 2023. It’s not entering a crowded market, per se, but competitors are certainly out there. Husqvarna, Worx, and even Segway have products on the market already.

Toro’s new robotic, battery-powered mower is the latest advancement in smart and connected technology for homeowners and their yards.
Courtesy of Toro

Robotic mowers tend to cost about the same as a rider mower, somewhere in the $1,000 to $1,500 range. And in the U.S., they represent less than 5% of the U.S. lawnmower market, estimates Katie Roberts, a senior product manager at Positec Tool Corp., which makes the Worx Landroid.

“Not a lot of people know they exist, and when they do find out, their minds are kind of blown,” she says.

The story is a bit different in parts of Europe, however.

“[Buyers were] initially early adopters, which is, I think, where you are in the States today, but now in Sweden, this is mainstream,” says Patrik Jagenstedt, director of advanced development at Husqvarna’s Robotics & AI Lab. “If you buy a new mower, you would buy a robotic mower…It’s so much more than not having to do the lawnmower, it’s the relief, the peace of mind that you don’t have to think about it.”

Not a Roomba

Given their somewhat similar shapes and the seemingly random path in which they operate, it’s easy to lump robotic vacuums and lawnmowers in the same category, but the technology behind them is notable different. Vacuums bounce infrared sensors off of the wall and ceiling to get a sense of location. Outside, though, there’s no surface for those signals to rebound.

That’s why boundary wire, which sends out a low-power signal that the mower recognizes as a no-go zone, has been the perimeter marker of choice so far. Before they begin operating a robot mower, owners must mark the edges of their lawn, as well as cordon off areas like gardens and trees. (It’s a sometimes-frustrating process that takes more time than you might imagine.)

But change is in the works for some manufacturers. Husqvarna is moving towards a GPS-based system in its commercial models now, says Jagenstedt, and expects to launch that for consumer models in 2023 or 2024. And Toro’s forthcoming model will use a proprietary 3D vision technology called SmartZone, that creates a digital map of your property as you walk it along the perimeter and regularly learns more as it mows. Adjustments can be made in the accompanying app.

Landroid, says Roberts, is investigating two options: GPS (though it worries about interference from trees and, in some cases, the house, to the signal) and real-time kinematic positioning, which uses a base station to correct for interferences with the GPS.

What’s it like?

A wireless option will, frankly, be welcome by users. Setting up the boundary wire yourself is likely to take several hours depending on the area you plan to cover. (We spent over two-and-a-half hours prepping a yard measuring less than a quarter-acre for testing.) And if you don’t secure it flush with the grass or taut enough, you can pretty much count on the mower slicing the wire and having to do some impromptu repairs. (Electrical tape is your friend.)

But once that work is complete (and, in fairness, there are services you can hire to do that work for you), the hard work is done. We tested a Landroid Model M, which followed a seemingly random pattern around the yard, trimming the grass with a spinning disk with three rotating cutting blades.

The WR147 Landroid M automatic mower.
Courtesy of Worx

The system communicates with its base/charging station via Wi-Fi and Bluetooth, and the mower can be controlled from your phone. (An optional ultrasonic detection peripheral helps it navigate around trees and other obstacles.) And if the mower senses a downpour, it delays its daily scheduled cut by a time period of your choosing before venturing out. And the cut it provides is excellent.

When operating, the system is remarkably quiet compared to push and rider mowers—and could easily be run at night without disturbing neighbors. (Toro and Husqvarna say their systems are similarly silent.)

If someone is foolish enough to pick up the mower while it’s operating, it instantly shuts down. And should someone steal the system, it locks down, requiring a PIN code. (An optional peripheral on Landroid will also provide its location.)

Husqvarna’s device sounds an alarm if someone tries to abscond with the mower and has a GPS device built in. Janey says Toro’s will include a tracking device and also has an anti-theft code requirement.

The bigger picture

A.I. in the mowers themselves isn’t the end game. Husqvarna’s Jagenstedt notes that the company’s robots are open sourced, and can connect to Amazon’s Echo or Google digital assistants, letting them integrate with other products.

“We do not see that we will be completely owning this,” he says. “We should open our platform to other products.”

Toro has a different take, with plans to integrate its mower into a larger ecosphere of smart yard products, from lighting to irrigation, which will be built off of the technology the company designed for golf courses and municipalities.

“I think there’ a growing level of homeowners that are extending their living experience into the outdoors,” says Janey. “And with that, the expectations of a smart, connected experience come with that. The way that Toro as a company is able to leverage our more enterprise technologies, everything we do is designed around outdoor technology.”

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

Sundar Pichai, chief executive officer of Alphabet Inc.
AIAlphabet
Anthropic and SpaceX just handed Google the biggest profit quarter in company history—on paper
By Eva RoytburgJuly 22, 2026
4 hours ago
‘It’s called StreetEasy, not StreetHard’: Mamdani cracks down on scourge of ‘housefishing’ and ‘real estate slop’
Real EstateHousing
‘It’s called StreetEasy, not StreetHard’: Mamdani cracks down on scourge of ‘housefishing’ and ‘real estate slop’
By Tatiana SatauaJuly 22, 2026
6 hours ago
As Washington panics about Chinese AI, Jensen Huang says open-source models like Kimi are ‘excellent’ and should be embraced, not banned
AIChina
As Washington panics about Chinese AI, Jensen Huang says open-source models like Kimi are ‘excellent’ and should be embraced, not banned
By Marco Quiroz-GutierrezJuly 22, 2026
6 hours ago
OpenAI CEO Sam Altman sits next to U.S. President Donald Trump.
AITech regulation
OpenAI’s rogue hacking incident was a warning shot. Will it be a wake-up call to finally create AI safety regulation?
By Jeremy Kahn and Emily ForliniJuly 22, 2026
6 hours ago
Man holding his hands open
InvestingStock
A new group of stocks is transforming global equities markets. Meet ‘Memi,’ the $3 trillion sector fueled by AI’s insatiable hunger for memory chips
By Amanda GerutJuly 22, 2026
7 hours ago
Sam Altman getting into a car
CybersecurityOpenAI
OpenAI’s models went rogue and hacked Hugging Face. It’s a wake-up call, experts say, but more concerning behavior may be next
By Beatrice NolanJuly 22, 2026
7 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
10 hours ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
2 days ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
1 day ago
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
1 day ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
1 day ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.