• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceGold

Soaring inflation drives up gold demand by 34% as investors scramble for a safe haven

Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
April 28, 2022, 5:30 PM ET

Investors looked to gold to protect their hard-earned savings in the first quarter of 2022 as record inflation pummeled other investment vehicles. 

Physical demand for the safe-haven asset jumped 34% year over year to 1,234 tonnes in the first three months of 2022, according to a report from the World Gold Council released Thursday. That’s the highest quarterly demand increase the gold market has seen since 2018.  

“There will be more demand for gold as a safe haven as long as the world is in disarray and as long as the war is raging in Ukraine,” Kevin Rich, a global gold market adviser to the Perth Mint, the official bullion mint of the government of Western Australia, told Fortune. “Until the Fed can really get their arms around inflation, gold demand as a hedge should be there.”

Global gold demand was 19% above its five-year average of 1,039 tonnes in the first quarter.

The rise was largely driven by the strongest quarterly inflows to gold ETFs since 2020, the gold council said. Gold ETF holdings jumped by 269 tonnes in the first three months of the year, more than making up for the 174-tonne annual outflow seen in 2021. 

Central banks also added 84 tonnes to their global gold reserves in the quarter, with net buying more than doubling from the fourth quarter of 2021.

Gold’s reaction to Russia’s invasion of Ukraine

The price of gold reached $2,050 per ounce in early March after Russia’s invasion of Ukraine, but has since retraced its gains, falling to under $1,900 per ounce this week.

Rich said that he expects gold prices will likely remain volatile in the coming quarters as investors judge whether geopolitical tensions will continue, and if the Federal Reserve’s actions to combat inflation will be successful. 

“I think the market has a ton of unanswered questions out there, and gold is going to react as we start to see some of these answers unfold,” he said. “Can the Fed really fight inflation without throwing a wet blanket on GDP? And are we headed toward a stagflation where they can’t get inflation down, but they’re hurting GDP with rate hikes?”

The Fed raised interest rates by a quarter-point in March in hopes of cooling rising consumer prices, and analysts are expecting a half-point hike could be coming in May. If inflation is controlled, it will likely be bad news for gold prices—that is, unless rising rates spark a recession. 

Gold tends to perform well during recessions, data from the Bureau of Labor Statistics shows, as investors look to the physical asset to protect their wealth.

A number of top investment banks and Wall Street titans have been sounding the alarm over the potential for a U.S. recession over the past few months as well. Deutsche Bank economists, led by head of research David Folkerts-Landau, even predicted this week a “major recession” could be in the cards for the U.S. economy, arguing the Fed is “well behind the curve” when it comes to fighting inflation.

“On balance, the strong start to the year for investment and the negative economic ramifications of persistently high inflation and war in Ukraine make us confident that investment [in gold] will be higher this year than last,” the World Gold Council explained in its report.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
Will Daniel
By Will Daniel
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Finance

Travel & LeisureBrainstorm Design
Luxury hotels need to have ‘a point of view’ to attract visitors hungry for experiences, says designer André Fu
By Nicholas GordonDecember 4, 2025
2 hours ago
Personal FinanceCertificates of Deposit (CDs)
Best certificates of deposit (CDs) for December 2025
By Glen Luke FlanaganDecember 4, 2025
7 hours ago
The Fifth Third Bank logo on a blue and purple layered background.
Personal Financechecking accounts
Fifth Third Bank review 2025: Full-service bank with unique perks (but lackluster APYs)
By Joseph HostetlerDecember 4, 2025
7 hours ago
Trump
PoliticsWhite House
‘We fixed inflation, and we fixed almost everything’: Trump travels to Pennsylvania to talk affordability while denying it’s a problem
By Josh Boak and The Associated PressDecember 4, 2025
7 hours ago
Bear
RetailTariffs and trade
Build-A-Bear stock falls 15% as it reveals the real hit from tariffs, at last
By Michelle Chapman and The Associated PressDecember 4, 2025
8 hours ago
Gen Z
EconomyGen Z
America, meet your alienated youth: ‘Gold standard’ Harvard survey reveals Gen Z’s anxiety and distrust, defined by economic insecurity
By Nick LichtenbergDecember 4, 2025
8 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
17 hours ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
12 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
3 days ago
placeholder alt text
Success
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it's the one trade job Gen Z doesn't want
By Emma BurleighDecember 4, 2025
13 hours ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
12 hours ago
placeholder alt text
Health
Bill Gates decries ‘significant reversal in child deaths’ as nearly 5 million kids will die before they turn 5 this year
By Nick LichtenbergDecember 4, 2025
23 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.